05/14/2022
Understanding social media analytics 🤫
We all hear the terms "engagement," "reach," and "impressions" regularly, but do you know what those terms mean?
⭐Engagement: Arguably the most important of the 3 metrics when measuring your social success. Engagement is the only one of the 3 to involve the user directly. This means you've encouraged them to take action, whether it's a like, comment, save, etc.
⭐️Impression: This was when your content was delivered to someone's feed. Whether they saw it or not (reach) is a different story. Impressions measure how many times a post was DISPLAYED, whether it was clicked (or tapped) on.
⭐️Reach: The number of unique people who see your content. First, the content is delivered to your feed (impressions), then a user has to interact with the platform to see the content in their feed (reach).
For people to see your content, it is crucial to track these metrics because, over time, you'll start to understand what sort of content encourages your audience to engage, and that's the key to success!
Comment below if this helped you, and follow for more tips and tricks! 👇😆
