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Optimized Advisor The Optimized Advisor Podcast is a leadership and performance podcast for financial advisors who want to grow stronger businesses and better lives.

06/08/2026

New episode is LIVE 🎙️

Should Bitcoin have a seat at the table in a family office portfolio?

Scott Heinila sits down with Eric Runge founder of Family Office Bitcoin and author of a guide for the ultra-affluent to make the case for Bitcoin as a monetary asset, not just a speculative trade.

They get into absolute scarcity, the objections you’ve probably heard from clients (too volatile, no intrinsic value, correlates with tech stocks), and the real trade-off between self-custody and ETF exposure.

If you’re an advisor still on the fence about this asset class, start here.
🔗 Link in bio to watch/listen.

StoreOfValue SoundMoney BitcoinNotCrypto FiduciaryDuty DigitalAssets

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