06/01/2023
๐๐ ๐ก๐๐๐ ๐๐ผ๐ผ ๐๐๐ฟ๐ผ๐ป๐ด ๐ฎ ๐๐ผ๐ฟ๐ฑ? Nope. If you arenโt using storytelling to communicate in your organization, youโre missing the most basic - the most human - form of communication.
YES, data is important! But very few people make decisions based on data alone. ๐๐โ๐ ๐๐ต๐ฒ ๐๐๐ผ๐ฟ๐ ๐ฏ๐ฒ๐ต๐ถ๐ป๐ฑ ๐๐ต๐ฒ ๐ฑ๐ฎ๐๐ฎ ๐๐ต๐ฎ๐ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ ๐ฎ๐ป๐ฑ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ๐ ๐ฎ๐ฐ๐๐ถ๐ผ๐ป.
Storytelling is ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น.
Storytelling is ๐ฟ๐ฒ๐น๐ฎ๐๐ฎ๐ฏ๐น๐ฒ.
Storytelling is ๐๐ค๐ฌ ๐ฌ๐ ๐ข๐ค๐ซ๐ ๐๐ฃ ๐ฉ๐๐ ๐ฌ๐ค๐ง๐ก๐.
Think about some of the best commercials youโve ever seen. Here are a few of mine:
โ Staples - The Most Wonderful Time of the Year: https://youtu.be/Iz56prGBiS8
๐ Snickers - Betty: https://youtu.be/KjLKFp3ARtI
โ Delta - Will To Fly: https://news.delta.com/delta-media-campaign-celebrates-team-usas-spirit-resilience-and-unsung-heroes-supporting-world
Itโs not the office supplies, plane rides or candy bars that are really inspiring here. Itโs the communication of feelings you can identify with because youโve felt them at some time in your life:
โ Needing time and space from people you love dearly.
๐ช Working hard to accomplish a big goal (or at least youโve
dreamed about it)
๐ฝ Being really hungry or out of energy
๐๐ป๐ฑ ๐๐ต๐ฒ๐ ๐๐ผ๐น๐ฑ ๐ฎ ๐๐ต๐ผ๐ฟ๐ ๐๐๐๐๐ ๐๐ผ ๐ฟ๐ฒ๐บ๐ถ๐ป๐ฑ ๐๐ผ๐ ๐ผ๐ณ ๐๐ต๐ฎ๐ ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ธ๐ฒ ๐๐ผ๐ ๐ฟ๐ฒ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐๐ต๐ฎ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ.
So I ask you again, what story do you need to tell this year? If you need help uncovering it or crafting your story, get in touch. We can chat about it over virtual coffee (seriously, no obligation - I love to talk about storytelling and it helps me too). And, if youโd like to hire us to collaborate with you, we can explore that too.
Pictured: Jeni with her popcorn ready to hear, craft, polish and publish your story
