Siddhartha Upadhyay- Social Media Marketer

11/11/2025

🤯 Stop Guessing. Pick the RIGHT AI Tool. 🧠

💭 "You don't need an AI. You need the right AI. Using ChatGPT for research? That's wasted money. 😭"

Freelancers, business owners—listen up. You are leaving profit on the table if you use the wrong tool for the job. All AI models are not the same.

This cheat sheet shows which AI wins in which scenario. Stop using a hammer to fix a clock!
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AI Tools: Know the Use Case 🔥

ChatGPT Creative Work. Great for writing, code, and workflow automation.

Grok Real-Time Trends. Tracks social media and gives fast, witty reactions.

Gemini Google Work. Perfect for Sheets, Docs, and team collaboration.

Claude Deep Reading. Excellent for long reports and legal summaries. Fact-check fast.

Perplexity Verified Research. Finds accurate data. Quick summaries with sources. High reliability. 🎯
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Simple Rule:
• Need a witty post? Use Grok.
• Need to summarize a contract? Use Claude.
• Need to win a debate with facts? Use Perplexity.
Your Action: Stop wasting time. Use the right AI today. Which model are you trying next? 👇

09/11/2025

🚨 Stop Searching. Start Winning. 🧠

💭 "Spending hours checking facts? That burns money. Stop it. 😭"

Freelancers, owners—listen up. Bad research slows you down. You need facts fast. Time wasted is money lost.

I just saw the Perplexity AI October 2025 updates. This tool makes you faster. It saves you money.

Check these powerful new tools: 👇

Perplexity AI: New Power Moves 🔥

1️⃣ Pro Search 2.0Get Facts Fast: Results are quick, more accurate. Sources are checked. You now win client trust easily. Be confident. 🎯

2️⃣ Live CitationsTrust Data Now: See real sources and dates. Show proof instantly. No more guessing. 🤯

3️⃣ AI Reading ModeRead Less: The AI summarizes long reports. You only see the main points. Analyze more, work less. 🧠

4️⃣ Smart Follow-UpsDig Deeper: Perplexity suggests the next best question. Turn research into real strategy.

5️⃣ Developer APIAutomate Work: Use Perplexity power in your own apps. Grow easily. 🚀

The Rule: If you charge high rates, your research must be the best. Perplexity AI does the hard work.

Your Action: Which tool will save you the most time this week? Tell me! 👇

06/11/2025

The Andromeda Shift: Why Creative Diversity is the New Ad Targeting.

Stop guessing who. Start feeding the machine.

Meta's silent rollout of the Andromeda AI ad retrieval engine has fundamentally changed how winning campaigns operate on Facebook and Instagram. Our research indicates that old strategies of hyper-specific audience targeting and endless ad sets are now obsolete.
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📊 Key Research-Backed Findings on Andromeda's Impact:

• Targeting is Dead, Creative is King: Andromeda uses advanced AI to analyze the content (visuals, copy, tone) of your ads to match them with specific user behavior, making your creative your targeting. The system is built to identify signals in your ads, not just follow your manual audience settings.

o The Old Way: Narrow Audiences + Few "Winning" Ads.
o The New Way: Broad Targeting + Diverse Creative Portfolio.

• The ROAS Uplift: Internal testing by Meta, leveraging Advantage+ and creative diversity, has shown a reported increase of up to 22% in Return on Ad Spend (ROAS) for campaigns that adapt to the new system. Andromeda improves ad recall by and ad quality by .

• The New Creative Mandate: Andromeda is a "matchmaker" that thrives on variety. It actively punishes creative similarity, as two ads that look visually alike (same person, same setting) may be treated as one.

Actionable Data: Advertisers are seeing success with a portfolio of 10 to 50 genuinely distinct ads per campaign, mixing different formats (video, static, carousel) and angles (UGC, founder story, problem/solution).

• Consolidation is Crucial: The AI engine needs data density to learn quickly. Fragmented budgets and numerous micro-ad sets are counterproductive. The modern winning structure is: One Campaign One Ad Set (Broad) Many Diverse Creatives.
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🚀 Your Andromeda Action Plan:

1. Ditch Micro-Targeting: Run campaigns on Advantage+ with broad targeting and minimal audience exclusions (e.g., exclude past purchasers). Let the AI find the
right people.

2. Scale Creative Production: Focus on message diversity, not minor tweaks. Create unique concepts that speak to different customer motivations (price, durability, status, problem-solving).

3. Monitor Early Signals: Andromeda cuts underperforming ads faster. Track CTR, Thumb-Stop Rate, and 3-second View Rate to rapidly identify creative concepts that have the strength to pass the AI's retrieval filter.

The advertisers who adapt from being "micromanagers" to "input curators" are the ones achieving sustainable scale and lower acquisition costs in the Andromeda era.

What changes are you making to your creative strategy to feed the Andromeda engine? Let us know in the comments!

✅

04/11/2025

🚀 Assista AI: The Ultimate Freelancer Cheat Code.

💭 "My client demands 'Viral Content.' My brain just flashes 'Error 404.' 😭"

Freelancers and solopreneurs, listen up! How much time do you waste on research? Stop being a marketer and start being a strategist. 🤡

This is why Assista AI is essential. This AI is your personal "Gen-Z intern"—fast, smart, and zero-nonsense.

The Math is Simple:

Old Way: Spent 8 hours stalking competitor ads. 🤯

Assista Way: Got a report on top-performing funnels and viral hooks in 15 minutes. 🔥

You are boosting your hourly rate from $10 to $100.

📌 Your New Strategy:

Task 1: Hook Idea: Ask Assista, "What are the next 3 viral reels for Indian SMBs?"

Task 2: Ex*****on: It gives you an insight (e.g., "GST meme format is peaking"). You film the reel. 🎯

Result: Top-level engagement and new clients.

This is the cheat code big agencies hide. No-BS, real talk: Use technology to lead, don't let it control you.

If Assista AI made one task 10x faster for you, what would it be? Tell me! 👇

04/11/2025

🤯 BREAKING NEWS: ChatGPT GO IS FREE FOR A FULL YEAR IN INDIA! 🇮🇳

OpenAI is making its ChatGPT Go subscription plan free for a full year for all users in India who sign up during a limited promotional window starting November 4th!

This isn't the basic free tier; this is the paid plan that takes your AI game to the next level.

✨ Why You Need to Claim Your Free Year:
The ChatGPT Go plan—usually ₹399/month—is designed to bridge the gap between the free tier and the premium Plus subscription. For 12 months, you get premium features like:

Higher Limits: Extended access and higher usage limits for the latest GPT-5 model.

Creative Power: Increased capacity for Image Generation.

Data Mastery: Extended access to features like Advanced Data Analysis and File Uploads (think analyzing large documents!).

Smarter Chats: Longer memory for more personalized and context-aware conversations.

OpenAI is recognizing India as a key market, and this move is their way of empowering students, developers, and professionals. Don't let this massive saving pass you by!

📅 Save the Date: The offer starts on November 4th! Be ready to sign up the moment the promotion begins to secure your 12 months of free access!

👉 TAG everyone who needs this! This news is too big to keep secret.

🚨

30/10/2025

🚀 Hostinger Black Friday Sale: Launch Your Business & Fire Your Boss! 🚀

Black Friday is the ultimate moment to stop dreaming and start doing. Hostinger’s biggest sale of the year is here, and it's built for the entrepreneur ready to break free.

Hostinger is giving you the power to build a professional website, e-commerce store, or portfolio to launch your online business for an unbelievable price!

💸 The Number That Changes Your Life:
Imagine starting your entire business—hosting, security, performance—for less than an price of an Pizza!

What will you Get inside this:

✅ Premium Web Hosting: Lightning-fast speeds to keep customers happy.

✅ FREE Domain Name: Establish your brand identity instantly.

✅ FREE SSL Certificate: Secure your site and build customer trust.

✅ Easy Website Builder: No coding required! Get online in minutes.

📢 Your Timeline to Freedom:
This isn't just a sale; it's a financial catalyst. Stop trading your time for money. Launch that online course, that service business, or that digital product shop.

🔥 The Black Friday countdown is on! 🔥

Don't wait until the New Year to set your goals. Secure the lowest price of the year NOW and start building your future. The power to say "I'm my own boss" starts here.

👉 Tap the link below and get started for less than an price of Pizza: Pin In Comment.

28/10/2025

💭 If your web browser was a human, it would be an overworked intern who forgets everything you told them yesterday.

That’s the hard truth about Chrome, Firefox, and the whole crew.

You have 40 tabs open, a half-finished research report, and three different spreadsheets trying to book that client flight... and your browser just sits there, asking for more RAM and acting like it’s the first time you’ve ever searched for “best funnel builder 2025.

🧠 Why Comet is the Ultimate Hustle Tool:

1. The Workspace Model (No More Tab-Chaos)
Forget having 50 random tabs. Comet lets you create Workspaces (e.g., "Client X Funnel Audit," "Q4 Content Strategy").

The Power Move: The AI remembers the full context and your goal inside that specific workspace. It's like having a dedicated project folder where your research, tabs, and tasks live together.

2. The Agentic Assistant (Task Automation)

his is the real game-changer. Comet's AI can perform multi-step actions for you.

Find the best flight on three sites, compare the prices, and add the itinerary to your calendar.

Read a long report and draft a concise, tonally appropriate client email based on the key takeaways.

The Time Saver: It turns your command into a completed action. You delegate the clicks and the copying-pasting. That’s how you scale your time.

Stop leaving free money on the table because your browser is making you slow.

Activate your Perplexity Comet from Here: https://pplx.ai/hustlewithsiddhartha

08/09/2025

Are you a D2C Founder? If your Ad Campaigns are bleeding money and you're tired of "waiting it out," you need to read this.

Last month, a founder of a promising streetwear brand in Delhi came to me with a problem many D2C businesses face: their ad spend wasn't translating into profitable sales. They had great products, but their campaigns were stagnating. The numbers were clear: high CTR, but low LPV and an abysmal Click-to-Purchase ratio. They were attracting attention, but failing to convert.
The standard advice is often to "wait and see," but in today's competitive landscape, waiting is a luxury you can't afford. My team and I implemented what we call the "72-Hour Creative & Audience Sprint."

Here's a breakdown of the professional, data-driven strategy we executed for the Brand :

Phase 1: The Creative Assault (Day 1-3)
Action: We didn't just launch one or two ads. We deployed 10-15 unique ad creatives.
Creative Set A: High-quality product-focused images, with a clear call to Shop the Collection.
Creative Set B: Authentic, UGC-style videos featuring customers, focusing on the brand's unique identity.
Metrics Monitored: We rigorously tracked CTR (Click-Through Rate) and ATC (Add-to-Cart) rates. CTR told us what resonated, and ATC showed us what compelled action on the product page.

Phase 2: The Audience Audit (Day 4-6)
Action: We took the top-performing creatives from Phase 1 and tested them across different audiences in Ads Manager.
Audience 1: Broad streetwear & urban fashion enthusiasts & Students from top colleges, where the brand had a strong presence.

Metrics Monitored: We focused on LPV (Landing Page Views) and, most critically, the Click-to-Purchase Ratio. This told us which audience was not just interested, but ready to buy.

Phase 3: The Scale-Up (Day 7 onwards)
Action: By the end of day six, the data was conclusive. We killed all underperforming creative-audience combinations. We then allocated the entire budget to the winning pair that showed a high Click-to-Purchase Ratio. This wasn't about finding what was good, but about finding what was best.
Result: Within a week, the campaign's ROAS (Return on Ad Spend) jumped by over 500%. We transitioned from guesswork to a predictable, repeatable system for growth.

This systematic approach minimizes wasted ad spend and accelerates the learning process. It moves a brand from a reactive to a proactive state, ensuring every Rupee spent contributes to a measurable outcome.

To all D2C Founders: Are you tired of campaigns that go nowhere? Comment "Strategy" Below & Drop an DM for Complete Strategy.

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10/07/2025