12/07/2025
Marshall McLuhan classified radio as a "hot" medium, whereas the telephone and television would be "cool" medium. A hot medium does not require much from the audience/receiver. Whereas as a cool medium requires more filling in the blanks.
Radio programming follows a linear structure, like print, making a private and conformist experience in. Radio was used this manner effectively in WW II by Roosevelt, Churchill, and Hi**er for building national consensus.
Television changed all that. Kennedy brought the age of the "image" to politics. People fill in much of their their own conclusions in image politics. The Internet, the coolest medium of them all, strengthens the role of the participant, in that they can actively seek the information they desire, and the algorithms learn and feed it back to them. They create their own reality.
This is tribalism of which I speak.