
23/05/2025
Which Website Feels More Familiar?
We work with a lot of contractors and small business owners who needed a website fast—but didn’t have much budget to start with.
The problem? Those starter sites often stick around for years without an update. No one's touched them. And in the background, they quietly hurt your reputation and cost you business.
If your site hasn’t had a proper check-up in a while, it might be time. Even a few small updates can go a long way—not just for your customers, but for how Google sees and ranks you.
Here’s a quick example. The site on the left is a rebuild of an outdated, underperforming page. The right shows a modern version—cleaner layout, stronger photos, popup forms, and tracking tools to see what’s working.
Which one do you think looks more trustworthy?
Disclaimer: These are both 'examples' based on real websites. The names and URLs have been changed to protect the innocent!