17/05/2021
23 Pinterest Statistics That Matter to Marketers in 2021
1. Pinterest is the 14th largest social network in the world
2. The platform now has 459 million monthly active users
3. Monthly international user figures grew by 46% in 2020
4. International revenue more than doubled in Q4 2020
5. Pinterest’s 10-member board of directors now includes 2 women of color
6. At 60% women, the gender divide on Pinterest may be narrowing
7. The number of Gen Z users grew by 40% between 2019 and 2020
8. Women aged 25-34 represent 30.4% of Pinterest’s ad audience
9. 82% of people use Pinterest on mobile
10. People watch close to one billion videos a day on Pinterest
11. 95% of the top searches on Pinterest are unbranded
12. 85% of Pinners say they use Pinterest to plan new projects
13. The number of boards created increased by 35% in 2020
14. Holiday planning starts as early as 9 months ahead of time
15. 8 in 10 Pinterest users say the platform makes them feel positive
16. Advertisers can reach more than 200 million people on Pinterest
17. 6x more businesses used shopping ads in Q4 2020
18. Weekly conversions on Pinterest grew by 300% last year
19. Pinners are 70% more likely to engage with product tags in scenes
20. Collection ads drive a 6-18% increase in total basket size
21. Pins with “new” in overlay text lead to 9x higher aided awareness
22. Nearly half of total ad spend used automatic bidding in Q4 2020
23. 92% of Pinterest advertisers rank the platform first for reputation
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