22/09/2025
No matter the challenge at hand, I believe the most effective response is that which is guided by the local community & is collaborative in who it brings to the table. Yes, it can make it more “complicated”… but life is complex, and if our response doesn’t mirror that complexity, we are doing ourselves a disservice. I’ve seen the benefits of this approach around the world. It always looks different, but the outcomes are longer lasting & create multiple benefits with a single program.
That’s why it was an honor to be a part of the Watershed Symposium this past weekend. It was a gathering of folks who are involved in this community-led, collaborative approach (also known as the “watershed approach”, understanding that all elements in a watershed, people and place, are interconnected).
It filled me with hope to connect with the people who selflessly give their focus & heart to benefit their community and the environments they’re a part of. In my opinion, if we really care about results and betterment, this approach is all that we should be incentivizing.
Thank you to MWCC for inviting me to lead presentations on how folks can share the story of their work in a way that expands their impact. I aimed to show how everyone, not just those working in Communications, have storytelling as part of their role. That their experiences have power to inform and create change, and they can insert these story moments throughout their day - from casual conversations to social media. How sharing human experience & connecting deeper through honesty and vulnerability leads to stronger working or personal relationships, and can be the antidote to the polarizing way in which we receive information these days.
I believe this locally-led, collaborative approach can move mountains, so thank you to those involved in that work, everywhere.
For the symposium, we only had time to share some tools. But if would like us to customize an in-depth Story Workshop for your org or working group, do reach out! [email protected]
Workshops can include everything from creating a Communications Roadmap to entry-level video or podcast training.