13/08/2025
We're facing a real trust deficit online right now.
But you know one thing that absolutely doesn't lie?
(And you maths tutors will whole heartily agree with me here)
🔢 Your numbers!
If you're not checking your Facebook group numbers at least once a month and using them to decide your next steps, you're likely leaving potential students on the table.
Social media is ever-changing and it often feels like we're at the mercy of the (every blinking changing... I'm looking at you Instagram!) algorithm's whims.
However, if you look and listen closely enough, you'll actually notice it's your audience that dictates what's working and what's not.
They're actually telling you exactly what they want!
So, take a good look at your reach, engagement, and views and double down on what's worked well, keep testing and tweaking, and most importantly, have fun with it - because you're always going to have to market your business so you might as well try and like it...sometimes at least!
This numbers-first approach is exactly what I do with clients for their Facebook group strategy.
I don't just 'set it and forget it'; I try it, test it, and tweak it alongside them!
If you want a fresh pair of eyes on your content, drop into my DMs – I'm happy to take a look and give you some feedback. 😌