Oxfit Media

Oxfit Media Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Oxfit Media, Broadcasting & media production company, .

We are a Nigerian based Strategic Communications, Creative Media, and Digital Marketing agency with a passion for empowering MSMEs through our specialized Media production and Digital Marketing Services

Happy Independence Anniversary Nigeria
01/10/2025

Happy Independence Anniversary Nigeria

In media strategy, the challenge isn't just knowing the metrics—it's explaining them clearly. We recently used this slid...
29/09/2025

In media strategy, the challenge isn't just knowing the metrics—it's explaining them clearly. We recently used this slide for a client pitch, and their initial feedback was, "Please stop confusing us with industry jargon!" Lol.

It was a powerful reminder: Our job is to simplify, not complicate.

The graphic is our internal breakdown of the essential difference between GRP and TRP, designed to show clients exactly where their money is going and why.

Gross Rating Points (GRP): Measures total impressions across a broad population. It's great for overall brand awareness but doesn't guarantee your message is reaching the people who actually need to buy your product. (The "Wide Net" approach).

Target Rating Points (TRP) on the other hand is the strategic focus. TRPs measure impressions delivered only to your defined target demographic. It ensures budget efficiency and drives actual business results. (The "Spear Fishing" approach).

When we prioritize TRPs over vanity GRP numbers, we move from being media vendors to being strategic partners. It proves that we're focused on impact and ROI, not just raw exposure.

What’s the most complex industry metric you've successfully simplified for a client? I'd love to hear your communication strategies!











A Corporate Profile Video Can Make Even the ‘Dullest’ Industry Look Inspiring”Some industries aren’t “boring.”They’re ju...
19/08/2025

A Corporate Profile Video Can Make Even the ‘Dullest’ Industry Look Inspiring”

Some industries aren’t “boring.”
They’re just badly told.

We once worked with a company in industrial packaging.
On paper? Dark grey. Technical. Uninspiring.
But when you step inside their factory, you see something else:
Engineers who take pride in precision.
Machines moving like choreography.
Products quietly powering everyday life.
It was a big exciting story hidden left backstage

That’s the story most companies miss.
A corporate profile video isn’t about making your industry look exciting.
It’s about uncovering the excitement that’s already there.

Because here’s the truth:
There’s no such thing as a dull industry.
Only dull storytelling.

The question isn’t whether your business is interesting.
It’s whether you’ve shown people the side of it that is.

At Oxfit Media Mart, we’ve turned “boring” into brilliant more times than we can count.
So let me ask:
What’s the most “boring” industry you think could actually look inspiring on video?






Oxfit Media is thrilled to take this significant step into a new era by joining the Lagos Chamber of Commerce and Indust...
14/08/2025

Oxfit Media is thrilled to take this significant step into a new era by joining the Lagos Chamber of Commerce and Industry!

Ready to build connections, spark collaborations, and craft impactful narratives with the top business leaders in Lagos. Together, let’s elevate our impact!




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http://kidshubmedia.site/

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