
15/07/2025
What’s the most jargon‑filled phrase you’ve ever heard at work, and what did it really mean? Doublespeak (a term coined from Orwell’s 1984) refers to language that disguises or reverses meaning to manipulate perception. And it’s alive and well in toxic workplaces.
⚠️ Why corporate doublespeak matters:
- Obscures truth: Psychological safety suffers when plain speech is avoided.
- Increases stress: Vague language leads to confusion and anxiety.
- Erodes trust: Jargon signals that spin matters more than honesty.
- Avoids accountability: Especially at leadership level.
- Silences dissent: By labelling disagreement as “negativity” or “misalignment.”
- Leads to burnout: As overwork and under-support are normalised.