03/10/2025
If you don't follow Colorado SXS Adventures you should! If you take a second to read this, you'll see why I say that.
We’ve Forgotten What It Means to Earn It
(By Doug Russell | Colorado SxS Adventures)
Somewhere between the $40,000 rigs, the Bluetooth speakers, and the Instagram reels — we forgot what this whole thing was supposed to be about.
The trails used to be full of riders. Now they’re full of tourists with gas pedals.
The Difference Between a Rider and a Poser
A rider knows when to back off the throttle.
A rider knows how to read the land, respect it, and leave it better than they found it.
A rider carries tools, not excuses.
But these days?
We’ve got people showing up who can’t change a tire, don’t own a tow strap, and couldn’t find their way out of a paper bag without Google Maps.
They think the “trail life” is about looking cool in the parking lot, not grinding through the dirt and earning the miles.
They don’t ride to feel something — they ride to be seen.
We’ve Gone Soft
Yeah, I said it. We’ve gone soft.
Trail etiquette is fading. Common sense is gone. Respect has turned into a joke.
You used to have to work to get into this lifestyle — wrench your own rig, learn recovery, take your lumps, and gain trail wisdom from those who’d been there before you.
Now it’s plug-and-play adventure. Buy the machine, buy a trailer, follow a GPS pin, and pretend you’re an explorer.
But when something breaks, when the trail turns ugly, or when someone else needs help… these same people vanish faster than a beer at camp.
We’re Better Than This
We were the generation that fixed things instead of throwing them away.
We learned from experience, not YouTube.
We took pride in being self-reliant, prepared, and dependable.
So what the hell happened?
When did “helping each other” turn into “not my problem”?
When did the work ethic that built this country disappear behind LED whips and TikTok reels?
This Lifestyle Isn’t for Show
The SxS world was built by doers — not followers.
By people who found peace in the grind, not attention from the crowd.
By riders who showed up early, stayed late, and didn’t leave anyone behind.
If that sounds old-fashioned to you, then maybe this isn’t your world.
Because this lifestyle isn’t supposed to be easy — it’s supposed to be earned.
You can’t buy respect at the dealership.
You earn it by the way you ride, the way you treat others, and the way you show up when things go sideways.
My Message to the Next Generation
You want to be part of this?
Then stop talking and start doing.
Help the guy who’s broken down.
Pack out your trash.
Put down the phone and pick up a wrench.
We’re not here to look cool.
We’re here to ride hard, help each other, and protect what we love.
Because if we don’t start acting like the stewards this lifestyle needs —
we’re just another group of weekend warriors pretending to be legends.