MARKETECH APAC

12/03/2025

🎨 Creative genius and media innovation make the perfect blend. 📱

Creativity ignites fresh ideas, while innovation drives them to new heights. Together, they unlock the potential for campaigns that are not only effective but truly memorable.

We are thrilled to welcome veteran broadcast journalist Ces Oreña-Drilon, anchor at Cignal’s One News, as a panel moderator at What’s NEXT in Marketing: Philippines 2025! A respected figure in Philippine media, Ces will be leading the conversation on how creativity and innovation in media can shape impactful and effective campaigns.

She will be joined by J-Anne Aruta, Country Marketing Head at Grab, and Larry Evans Tan, CEO and Founder of TFI Group of Companies (CoCo Tea).

Join us on 26-27 March 2025 at Shangri-La The Fort, Manila for ‘What’s NEXT in Marketing: Philippines 2025’! Secure your spot now and discover the future of marketing! REGISTER HERE:
https://marketech-apac.com/conference/whats-next-in-marketing-philippines-2025/

12/03/2025

In this role at The Hershey Company, Stacy Taffet will be responsible for driving transformative growth strategies across the company’s expanding snacks portfolio, which includes iconic brands like Hershey’s, Reese’s, Jolly Rancher and Dot’s Homestyle Pretzels.

Her appointment reinforces Hershey’s commitment to accelerating growth and enhancing its position in the competitive global snacking industry by focusing on strategic brand development and innovative demand generation.

12/03/2025

Landor has strengthened its Asia-Pacific leadership team with the appointment of Geet Nazir as managing director for India and Joël Céré as managing director for Southeast Asia.

Landor has strengthened its Asia-Pacific leadership team with the appointment of Geet Nazir as managing director for India and Joël Céré as managing director for Southeast Asia, reinforcing its commitment to brand transformation and regional growth.

12/03/2025

📢 Marketing channels aren’t slowing down—are you keeping up?

With channel proliferation on the rise, managing resources efficiently is key to staying ahead. In our What's NEXT in Marketing 2025 interview, Liam McCarten, APAC VP of Sales at StackAdapt, shares expert insights on navigating this evolving landscape.

📺 Watch the full interview: https://youtu.be/JJSZQsHUOL4?si=qbYaljKo5tUZOaOC

12/03/2025

Sanrio's campaign across Southeast Asia combats the sale of counterfeit goods, defending its intellectual property.

The ‘Sanrio Values Authenticity’ campaign begins its rollout in Singapore, Thailand, and Indonesia.

Entertainment company Sanrio is defending its intellectual property (IP) rights in its new campaign across Southeast Asia, a crucial market for the company.

12/03/2025

After a multi-agency pitch, PHD India has been tasked with handling Bondbazaar’s media strategy, planning, and buying, with services managed from its Mumbai office.

PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income investments.

12/03/2025

To better understand how brands should connect with their Muslim consumers genuinely, we recently sat down with Aisha Islam, senior vice president of Customer Solutions Center for Southeast Asia at Mastercard to create better experiences that meet the evolving needs of Muslim consumers.

The study highlighted that around 90% of Indonesian and Malaysian consumers prioritise brands that follow faith-based values and principles, and around 40% of consumers turn to social media platforms like TikTok and Instagram to discover brands.

12/03/2025

Conceptualised by Talented, the campaign features Bollywood veterans Deepak Tijori and Sheeba Chaddha dancing with joy as Truecaller finally arrives on iPhone.

Truecaller, the global caller ID and call-blocking app, has launched a new campaign celebrating its long-awaited arrival on iPhone, capturing the joy and relief of accurately identified calls.

12/03/2025

🚀 Innovation starts with creativity. 🎨

Creativity and innovation in media are the driving forces behind campaigns that capture attention and inspire action. When brands combine bold ideas with cutting-edge media strategies, they unlock new levels of engagement and impact.

Don’t miss out on hearing from TFI Group of Companies’ CEO and Founder, Larry Evans Tan, at the upcoming What’s NEXT in Marketing conference in Manila as he will take part as a panel speaker on digital advertising and offer his insights on how to use creativity and innovation to drive powerful, results-oriented campaigns.

He will be joined by J-Anne Aruta, country marketing head at Grab as fellow panellist, and Ces-Oreña Drilon, broadcast journalist at Cignal’s One News as the moderator.

Join us on 26-27 March 2025 at Shangri-La The Fort, Manila for ‘What’s NEXT in Marketing: Philippines 2025’! Secure your spot now and discover the future of marketing! REGISTER HERE:
https://marketech-apac.com/conference/whats-next-in-marketing-philippines-2025/

12/03/2025

Supporting Singapore’s ‘National AI Strategy 2.0,’ Salesforce's investment aims to address the challenges to the nation's labour force through Agentforce.

Salesforce, a customer relationship management company, has pledged a five-year US$1b investment in Singapore, solidifying its commitment to the innovation of a significant growth market for the company.

12/03/2025

🌟 MAMA Manila 2025: A Festival of Marketing Insights! 🌟

Get ready to immerse yourself in an unforgettable experience at MAMA Manila 2025, happening on April 25, 2025, at BGC Arts Center! 🎭

🚀 Connect with industry leaders and peers, forging meaningful relationships that fuel long-term success.
🎤 Engage with thought-provoking speakers sharing exclusive insights into the future of mobile marketing.
🔥 Get inspired by success stories, groundbreaking strategies, and powerful discussions that push boundaries.

Join us for a day of learning, networking, and innovation!

🔗 Sign up here to join the waitlist - https://marketech-apac.com/events/appsflyer-mama-manila/

12/03/2025

Ogilvy Health Australia has unveiled an expanded and diversified consumer health offering, spearheaded by a newly created senior role, and local arm of a specialist global influencing product.

Designed to apply a culture-led lens to Ogilvy Health’s scientific patient-led work, the expanded consumer health capabilities will ensure health campaigning continues to balance behavioural science, creativity and health experience to drive real impact on business results and Australian lives.

12/03/2025

Developed by MullenLowe Singapore, MullenLowe Lintas Group, and MullenLowe Lintas Indonesia, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash.

Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia.

12/03/2025

With ‘BrandSync360’, UM Worldwide aims to empower brands with the tools to monitor, measure, and optimise their communication activities with precision and clarity, bridging the gap left by traditional brand health trackers that struggle to keep pace with today’s dynamic marketing landscape.

With ‘BrandSync360’, the platform empowers brands with the tools to monitor, measure, and optimise their communication activities with unprecedented precision and clarity, bridging the gap left by traditional brand health trackers that struggle to keep pace with today's dynamic marketing landsca...

12/03/2025

Today’s consumers aren’t just shopping—they’re navigating a seamless blend of online and offline experiences. So, what sets omnishoppers apart, and how are they reshaping retail? 🤔

Join Azry Rasyeqa Rafflee, Group Head of Customer Experience at FashionValet Group, as we dive into the omnishopper mindset, the rise of social media as a shopping destination, and the future of fashion retail in an omnichannel world.

She will be joined by Anand Taparia, Regional Senior Director of Marketing for MY, BN, SG, and ID at Colgate-Palmolive and Fariz Yusof, Head of CRM at L’Oréal.

📍 Sheraton Petaling Jaya, Malaysia
📅 22 May 2025

Join us at the Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025! 🚀 Secure your spot now and take advantage of our early bird promo—register HERE: https://marketech-apac.com/conference/retail-e-commerce-innovation-marketing-tech-summit-malaysia-2025/

12/03/2025

Formerly We Are Social's managing director for Singapore, Naiyen Wang has been promoted as the agency's MD for Southeast Asia.

Expanding her focus, Wang will oversee the agency’s operations and lead its strategies in SEA.

Creative agency We Are Social has appointed Naiyen Wang as its managing director for Southeast Asia (SEA).

11/03/2025

🌟 An exciting partnership for an exciting event! 🎊

We are excited to announce Digital Ark Creatives as an event partner for the ‘What’s NEXT in Marketing: Philippines 2025’ conference! As a creative agency, Digital Ark specialises in producing powerful visual solutions for advertising, marketing, business, and entertainment.

Join us on 26-27 March 2025 at Shangri-La The Fort, Manila for ‘What’s NEXT in Marketing: Philippines 2025’! Secure your spot now by registering here:
https://marketech-apac.com/conference/whats-next-in-marketing-philippines-2025/

11/03/2025

Samsung and Cheil India’s new campaign showcases how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine.

Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine.