MARKETECH APAC

26/09/2025

Whoscall has teamed up with VML Thailand to shed light on scam protection in their new campaign conceptualized as, “Innovating for Trust, Powered by People.”

Whoscall Thailand launches a community-powered scam protection campaign with VML to strengthen digital trust and safeguard users nationwide.

26/09/2025

OpenAI has previewed ChatGPT Pulse for pro users on mobile, offering curated daily updates drawn from chats, feedback, and connected apps. It is designed to be more focused than a scrolling feed, providing timely and relevant information that users can act on quickly.

OpenAI has introduced ChatGPT Pulse for pro users on mobile, a feature that delivers personalised daily updates based on chats, feedback, and optional integrations with apps like Gmail and Google Calendar.

26/09/2025

Introducing the BEST BRAND STORYTELLING at the Advertising Awards Asia Pacific 2026! 🎬
✨ Turning stories into lasting impact

This category honours brands that master the art of storytelling to deeply resonate with their target audiences. Entries should highlight how storytelling techniques were used to engage, strengthen brand identity, and deliver measurable campaign results. It celebrates work that goes beyond promotion—building emotional connections and creating narratives that truly stick.

Ready to share your story?
Asian Paints • DigiSalad • Duroflex • Grab • Jollibee • McCann Worldgroup Asia Pacific • Metric Design Studio • Monde Nissin • Samsung Electronics • Telkomsel

Get the full details by downloading the nomination kit here:
https://marketech-apac.com/awards/advertising-asia-pacific-2026/

26/09/2025

Meta has expanded ‘Teen Accounts’ beyond Instagram, introducing the safety-focused product to Facebook and Messenger. The rollout comes with built-in protections for teens, optional parental supervision, and new initiatives with schools and educators to address online safety.

Meta expands teen accounts to Facebook and Messenger in a global rollout, adding new protections for young users, optional parental supervision, and school partnerships aimed at strengthening online safety.

26/09/2025

Spotify has announced a set of platform updates and policy changes aimed at protecting artists, songwriters, and producers from the misuse of artificial intelligence.

Spotify has announced a set of platform updates and policy changes aimed at protecting artists, songwriters, and producers from the misuse of artificial intelligence.

26/09/2025

Kipling’s iconic brand mascot is set loose in their latest brand campaign featuring their FW25 collection, “Follow Your Monkey.”

Kipling launches its FW25 collection with the “Follow Your Monkey” campaign, celebrating its iconic mascot through a brand film.

26/09/2025

With the acquisition, Instinctif’s UK operations will now be integrated into TEAM LEWIS’ global network while continuing to operate under the Instinctif brand in the near term.

United Kingdom – Global marketing consultancy TEAM LEWIS has completed the acquisition of the UK division of communications consultancy Instinctif, effective immediately.

26/09/2025

LG ’s latest ‘Radio Optimism’ campaign highlights turning personal messages and stories into unique songs with generated engagement amassing 700,00 personalised tracks.

LG’s Radio Optimism campaign inspired 700,000 AI-generated songs worldwide with over 2.4 billion views and 30 million engagements.

26/09/2025

A new campaign from EduFund, produced with Basta Films, reflects on how Indian parents have long relied on jars and mattresses to save for education, raising questions about whether these methods can keep pace with today’s costs.

EduFund’s “Galat Baat Hai” campaign highlights how traditional saving habits in Indian households fall short against rising education costs.

25/09/2025

The Monetary Authority of Singapore is raising its standards on guidelines to curb misleading online financial contents and digital ads with the release of the new ‘Guidelines on Standards of Conduct for Digital Advertising Activities.’

The Monetary Authority of Singapore has introduced new digital advertising guidelines to curb misleading financial content.

25/09/2025

Publicis Groupe Indonesia has named Chetan Shetty as managing director for growth, a newly created position aimed at strengthening the company’s operations in one of the world’s fastest-growing consumer markets.

In addition, the agency had also announced two senior creative hires at Leo Indonesia, namely Nadia Yuliani and Guto Kono as senior creative directors.

Publicis Groupe Indonesia, serving a market of more than 280 million people, said the appointments will support its recent growth and help showcase Indonesian creativity internationally. All three appointments take effect immediately.

25/09/2025

Andy Morley, most recently the director and head of marketing for APAC at Uber, has announced his departure from the company after over nine years of service with the company.

In a LinkedIn post, he said that it has been an incredible journey to experience the different phases of Uber across his time for the company.