MARKETECH APAC

10/09/2025

WGSN’s newest AI-powered fashion buying platform is expanding its access to Asia’s key markets including Southeast Asia.

WGSN expands its AI-powered Fashion Buying Platform in Asia, giving buyers predictive analytics and tools.

10/09/2025

SeaBank Philippines has officially changed its name to MariBank Philippines Inc., effective July 31, 2025. While core services remain the same, users can expect further updates in the coming months as part of its integration into the MariBank Singapore group.

SeaBank Philippines Inc. is now MariBank Philippines Inc., following its integration into the MariBank Singapore Private Limited group. The transition includes a name change and upcoming service updates, while account functionality remains unaffected.

10/09/2025

Ford Motor Company is igniting with a brand refresh, following the unveiling of its latest campaign in 15 years, Ready Set Ford™.

Ford ignites a new era with Ready Set Ford, its first global campaign in 15 years, reaffirming four fundamental promises.

10/09/2025

Edelman has launched “Go Mongolia”, a new national brand film aimed at raising Mongolia's global profile while strengthening national pride.

Edelman has launched “Go Mongolia”, a new national brand film aimed at raising the country’s global profile while strengthening national pride.

10/09/2025

🌐 The open internet is broadening, offering brands fresh ways to connect.

In our latest What’s NEXT in Marketing 2025 interview, Sam Pattison, Teads’ Managing Director for Asia Pacific shares how these expanding touchpoints are helping brands reach audiences more directly and build stronger, lasting connections.
💡Learn how brands are leveraging today’s digital opportunities to connect more personally with audiences and strengthen relationships.

🚀 Gain valuable insights from Sam in our What’s NEXT in Marketing 2025 interview:https://www.youtube.com/watch?v=e-3BWxI0lGE

10/09/2025

Google and Talented creatives teamed up for the 'Onam is where you are' film, exploring how traditions remain vibrant even when people are far from home.

Google’s latest film ‘Onam is where you are’, conceptualised by Talented, explores how Malayalis celebrate the Onam festival away from home and highlights the role of digital tools in maintaining cultural traditions.

10/09/2025

“Make Every Day Matter. Plan Your Life Story” campaign is the newest national initiative led by the Central Provident Fund (CPF) Board and MoneySense, in partnership with McCann Worldgroup Singapore.

CPF Board, MoneySense launch the “Plan Your Life Story” campaign with McCann Worldgroup to boost financial planning and retirement readiness.

10/09/2025

Developed by Africa Creative DDB and directed by Henry Scholfield through HAMLET China, Budweiser’s new campaign highlights the connection between music artists and their fans.

Budweiser has unveiled a new campaign in China that follows the story of a shy concertgoer whose unexpected crowd-surfing journey takes him from the sidelines to the spotlight on stage.

10/09/2025

🤝 Building trust is powering stronger brand-influencer partnerships and creating collaborations that last.

Join Alyaa Ramlan, Head of Social at Unifi, at the upcoming What’s NEXT in Marketing: Malaysia 2025 as she takes part in a panel discussion on building influencer partnerships that connect across generations and drive lasting impact. Learn how trust-driven partnerships enable brands to strengthen influencer collaborations, foster authenticity, and drive meaningful results.

📅 Coming up on 22 October 2025 at Sheraton Petaling Jaya—discover what’s next for the future of marketing!
REGISTER HERE: https://marketech-apac.com/conference/whats-next-in-marketing-malaysia-2025/?utm_source=socmed&utm_medium=fb

10/09/2025

The ‘Ini Rumah Kita’ campaign by Pizza Hut, done alongside MBCS (Mediabrands APAC), features 68 artists from across Malaysia, ranging from established names to student creators, each illustrating their own interpretation of rumah (home) under Pizza Hut’s red roof.

Running from mid-August to mid-September 2025, 'Ini Rumah Kita' spans social media, in-store activations, and digital out-of-home billboards along LDP, Sprint, and Federal Highway.

10/09/2025

Daisy Huang is leading Omnicom Media Group's strategic functions for all its agencies following her appointment as their newest head of strategy.

Omnicom Media Group Singapore appoints Daisy Huang as head of strategy, driving growth across its agency network.

10/09/2025

Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region.

Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region.