08/12/2025
🎨 Building a bold kidswear brand with color, community & smart ads 🎨
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In our latest Leaders Perception interview, founder Simona Stirling shares how she’s growing Poss & Soss - a premium childrenswear label created for “little dreamers, adventurers and explorers” - with thoughtful design, strong branding, and data‑driven marketing.
Born from her search for soft, skin‑friendly clothing for her daughter, the brand focuses on high‑quality fabrics and pieces that become treasured staples, not fast‑fashion throwaways.​
Here’s what you’ll take away from her story:
- How a clear brand world built around colour and playful storytelling helps Poss & Soss stand out in a crowded kidswear market.​
- Why listening to your community of parents and “little possums & sausages” shapes product decisions and brand loyalty.​
- How smart, performance‑driven ads turned a small DTC brand into one achieving rapid month‑on‑month growth.​
If you’re building a consumer brand and want to blend aesthetics, community and paid growth in a smart way, this interview is packed with practical insights. 🚀​
đź”— Read the full conversation with Simona Stirling on Leaders Perception and get inspired to level up your own brand strategy
Full interview - https://lnkd.in/gr8irXRR