24/06/2025
How to decide WHAT to post next ⤾ď¸
Most clients I talk to actually have a whole list of content ideas stored away, but deciding what to post next and why is their biggest hurdle.
You might be experiencing this because your content isnât performing as well as youâd like, so you feel deflated and start questioning all your efforts đŤ đŤ
But hereâs the thingâŚ
The WORST move you can make here is to post random content and copy others, in hopes that something will stick.
Instead, ask yourself:
â why are you actually on Instagram right now?
â what do you want to become known for?
â what do you want to achieve in order to feel successful?
I break this last one down with my GNC strategy:
1/ Growth â ie growing your following by 10% in 2 months
2/ Nurture â ie getting comments about how my content is different from everyone elseâs and how itâs changing peopleâs businesses
3/ Convert â ie selling x amount of my new offer this month
This works so well because your goals are built around YOU and therefore your content aligns with your vision.
It also means deciding on what to talk about, what CTA to use, and which insights to track to see if it was successful are all decided for you based on if itâs a G, N or C post đ
This is why my GNC content strategy is literally the backbone of everything I post on Instagram!
Itâs the first question I ask my IAPs - âwhat were you trying to achieve with this post?â and theyâll let me know G, N or C and why.
And it makes up my weekly content schedule to suit my goals.
If you donât have a reliable content strategy for Instagram, youâre making it A LOT harder than it needs to be my friend!
Stop questioning what to post, and start asking âhow often?â with GNC â¨
Comment RTR to get my Roadmap To Revenue workshop today, where I explain GNC in detail with examples, CTAs, and a weekly content plan to tailor to your needs
