Ethos (2025)

18/08/2025

Luxury travel has long been a tale of excess — private butlers, infinity pools, the kind of thread count that turns sleep into an art form. But today, the most refined indulgence is something far less tangible: a lighter footprint. The Ritz-Carlton, a name that has defined high-end hospitality for nearly a century, is proving that sustainability can be seamlessly interwoven with five-star service. Across its global portfolio, the brand is redefining what it means to travel well — not just for the guest, but for the planet.

Booking a last-minute summer vacation? Tap the link in bio for our picks.

14/08/2025

Is vegan over?
Okay, no, but also…kind of?
Do people just really hate vegetables?

Our founder had quite a few reactions after hearing yesterday’s news that chef Daniel Humm of will re-introduce meat to its menu after four years of being exclusively plant-based. Tap the link in bio for the full list.

12/08/2025

Pamela Anderson has launched Pamela’s Pickles, an artisanal pickle offering that draws on her family’s culinary heritage and her own botanical creativity. Every penny of profit from this venture will benefit the California Wildlife Center, a nonprofit devoted to rescuing, rehabilitating, and releasing native wildlife.

The pickles, which retail for $35 a jar, are rooted in a dill, mustard, and garlic recipe crafted by Anderson’s great‑aunt Vie, who earned recognition for her preserves on Vancouver Island. Anderson brings her own modern twist by incorporating rose petals. The final concoction is further elevated with the infusion of pink peppercorn, guajillo chile, and smoky sea salt, yielding what is described as “a garden in a jar, bursting with a cool crunch that carries endless herb, smoke, and spice.”

Tap the link in bio to read more.

08/08/2025

Can we really live without plastic? And, critically, what will replace it? That’s on the minds of experts meeting in Geneva this month as a final round of global negotiations could define the timeline to phase out plastic. The United Nations Environment Programme’s INC-5.2 meeting is set to determine the language of a treaty that, if passed, would become the first legally binding international agreement to address plastic pollution across its full lifecycle — from material design to disposal.

This is not a discussion confined to waste management. The scope of the treaty includes everything from primary polymer production and toxic chemical additives to circular economy strategies and financial systems that can support low-income countries in transition.

Read the full story at link in bio.

05/08/2025

Martha Stewart has never been one to follow trends. She does tend to start them, though. And with the launch of her new skincare venture, Elm Biosciences, she may be doing just that. On paper, it reads like the next logical step for the 84-year-old mogul whose name has become synonymous with elevated living: a minimalist, science-backed skincare line built around the principles of efficacy, longevity, and “inside-out” beauty. But the question looming over its September debut is less about whether it will sell — early projections suggest it could hit $10 million in its first year — and more about whether Elm truly meets the standards of today’s burgeoning clean beauty industry. Tap the link in bio for our take.

04/08/2025

A new analysis from Bain & Company projects that Digital Product Passports could double the lifetime value of individual fashion items, shifting how brands, consumers, and resale platforms understand and monetize products. Consumers stand to benefit most, potentially capturing up to 65 percent of that increased value, according to the report.

DPPs are being introduced under the European Union’s Ecodesign for Sustainable Products Regulation, a legislative framework intended to increase transparency and reduce environmental impact. These digital records will be required on most physical goods sold in the EU by 2030, with implementation deadlines for apparel and textiles beginning as early as 2027. The passports will include information about a product’s material composition, manufacturing origins, supply chain emissions, and disposal instructions.

The timing of this shift coincides with newly published emissions data from the Apparel Impact Institute, which reported a 7.5 percent rise in global apparel sector emissions in 2023. Total emissions reached 944 million tonnes, accounting for nearly two percent of all global greenhouse gas output. It marks the first year-on-year increase since Aii began tracking sector progress in 2019.

Read more at the link in bio.

01/08/2025

Enjoy an idyllic vacation in the Hamptons, from Westhampton to Montauk. But do it sustainably with our eco travel guide to Long Island’s premier destination. Tap the link in bio for our top picks.

31/07/2025

If you needed a sign that just maybe there’s still a shred of good left in the world, look no further than Pamela and Liam, checking all the boxes.

The two are reportedly dating following their work together filming the Naked Gun. And we are so here for it.

29/07/2025

Wellness tourism is no longer a trend. It’s a defining force in global travel. Once a niche category of detox retreats and yoga getaways, the sector now spans everything from regenerative thermal bathing circuits to clinics offering cellular optimization programs — and it’s booming. In 2024, wellness travel topped $1 trillion and is expected to more than double to $2.1 trillion by 2030, according to the Global Wellness Institute. That trajectory isn’t driven by influencers or spa packages. It reflects a permanent shift in how people travel — and, critically, why.

The numbers tell the story. Wellness trips make up just under eight percent of all tourism, yet account for nearly 18 percent of total global travel spending. In North America alone, travelers took more than 200 million wellness-focused trips in 2023, and domestic wellness tourists outspent their conventional counterparts by 175 percent per trip. Across the Middle East and North Africa, wellness travel is expanding even faster. Even in price-sensitive markets, the demand for personalized, high-impact, health-oriented travel continues to rise.

At the link in bio, our top spa destinations for 2025.

25/07/2025

The Devil Wears Prada 2 fomo is oh so real.

24/07/2025

Earth Overshoot Day has arrived, marking the point at which humanity has exceeded the ecological resources the planet can regenerate in 2025. Everything consumed beyond today adds to an ecological debt that accelerates climate disruption, biodiversity collapse, and resource scarcity. According to the Global Footprint Network, this tipping point has been arriving earlier each year, underscoring the disconnect between how we live and what the planet can sustain.

“We are stretching the limits of how much ecological damage we can get away with. It is now a quarter into the 21st century and we owe the planet at least 22 years of ecological regeneration, even if we stop any further damage now,” Dr. Lewis Akenji, board member of Global Footprint Network, said in a statement. “If we still want to call this planet home, this level of overshoot calls for a scale of ambition in adaptation and mitigation that should dwarf any previous historical investments we have made, for the sake of our common future.”

This disconnect is felt sharply in industries historically built on excess, like fashion, travel, and beauty. The very categories that have defined aspiration now find themselves in contradiction: how do you sell more in a world that cannot afford more extraction? Rather than offering solutions, many luxury brands are grappling with a delayed reckoning, where scarcity isn’t a trend, but a reality they can no longer greenwash away.

Read the story at the link in bio.

22/07/2025

Soorty, one of Pakistan’s leading denim producers, has partnered with Swiss pioneer Haelixa to embed forensic-grade DNA markers directly into recycled cotton fibers during its SecondLife initiative. These invisible, non-toxic tracers survive spinning, dyeing, and assembly, providing brands and consumers with irrefutable proof of origin at every production stage.

“In today’s complex, global textile supply chains, trust depends on proven origin,” Dr. Gediminas Mikutis, co-founder and CTO of Haelixa, said in a statement.

Soorty’s initiative reflects a wider transformation in textile recycling and traceability. France, long a frontrunner in environmental legislation targeting ultra-fast fashion, recently announced an emergency support package to stabilize its national textile waste infrastructure. The Ministry of Ecological Transition will channel €49 million to bolster the collection, sorting, reuse, and recycling of clothing and footwear in 2025, with an additional €57 million planned for 2026.

Meanwhile, in the U.S., the California Retailers Association, American Apparel & Footwear Association, and National Retail Federation have signed a memorandum of understanding to launch a PRO that aims to register producers by July 2026 in response to Senate Bill 707 — the first American state textile-focused extended producer responsibility (EPR) law. “California’s groundbreaking S.B. 707 positions our state as a national leader in responsible textile management,” said Rachel Michelin, president of the California Retailers Association.

Full story at link in bio.

Ethos

18/08/2025

14/08/2025

12/08/2025

08/08/2025

05/08/2025

04/08/2025

01/08/2025

31/07/2025

29/07/2025

25/07/2025

24/07/2025

22/07/2025

Address

Website

Alerts

Contact The Business

Shortcuts

Share