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Ethos is the destination for elevated sustainable living.

12/11/2025

What seemed like an ordinary Wednesday is now anything but. Yes, that’s a teaser for “Devil Wears Prada 2” and it’s perfect.

30/10/2025

We had to check our calendar, too. It is not April 1.

At the link in bio, we ask the questions everyone is thinking about Slow Burn, the new charcoal fragrance from Jason Kelce and Kingsford.

28/10/2025

Of course and understood the assignment.

27/10/2025

Pamela Anderson’s minimalist skincare range, Sonsie, held its first New York pop-up, The Sonsie Garden, in SoHo this past weekend.

The RSVP-only activation was produced alongside Shopify and built around the label’s new releases: Adapt Cream and Basic Balm in Sugar-dipped Rhubarb and features a garden-themed vegan menu by chef Chloe Coscarelli and Sunlife Organics.

Tap the link in bio for the full story.

25/10/2025

Elizabeth Banks, star of “Pitch Perfect” and “The Hunger Games,” recently posted an Instagram video showing a relatable mom moment: her kids ruined something she loved.

But rather than admit defeat, Banks shows her followers how she embroidered over two stains on her sweatshirt to keep it in rotation.

“My kids spilled on this,” Banks says in the Reel, pointing to several spots on her white striped sweatshirt. “So I had some embroidery done, and now, it’s like my favorite sweatshirt.” Banks shows off a heart and two stars that appear to cover the stains.

The quick repair is known as visible mending — using decorative stitching to cover wear or damage instead of discarding the item. The technique has moved from niche craft to mainstream sustainability strategy. It turns flaws into features. The approach has surged on social media, with the hashtags and accumulating millions of views on TikTok and Instagram.

Full story at the link in bio.

13/10/2025

For your Monday morning motivation: What Reese said. And what Diane said.

18/08/2025

Luxury travel has long been a tale of excess — private butlers, infinity pools, the kind of thread count that turns sleep into an art form. But today, the most refined indulgence is something far less tangible: a lighter footprint. The Ritz-Carlton, a name that has defined high-end hospitality for nearly a century, is proving that sustainability can be seamlessly interwoven with five-star service. Across its global portfolio, the brand is redefining what it means to travel well — not just for the guest, but for the planet.

Booking a last-minute summer vacation? Tap the link in bio for our picks.

14/08/2025

Is vegan over?
Okay, no, but also…kind of?
Do people just really hate vegetables?

Our founder had quite a few reactions after hearing yesterday’s news that chef Daniel Humm of will re-introduce meat to its menu after four years of being exclusively plant-based. Tap the link in bio for the full list.

12/08/2025

Pamela Anderson has launched Pamela’s Pickles, an artisanal pickle offering that draws on her family’s culinary heritage and her own botanical creativity. Every penny of profit from this venture will benefit the California Wildlife Center, a nonprofit devoted to rescuing, rehabilitating, and releasing native wildlife.

The pickles, which retail for $35 a jar, are rooted in a dill, mustard, and garlic recipe crafted by Anderson’s great‑aunt Vie, who earned recognition for her preserves on Vancouver Island. Anderson brings her own modern twist by incorporating rose petals. The final concoction is further elevated with the infusion of pink peppercorn, guajillo chile, and smoky sea salt, yielding what is described as “a garden in a jar, bursting with a cool crunch that carries endless herb, smoke, and spice.”

Tap the link in bio to read more.

08/08/2025

Can we really live without plastic? And, critically, what will replace it? That’s on the minds of experts meeting in Geneva this month as a final round of global negotiations could define the timeline to phase out plastic. The United Nations Environment Programme’s INC-5.2 meeting is set to determine the language of a treaty that, if passed, would become the first legally binding international agreement to address plastic pollution across its full lifecycle — from material design to disposal.

This is not a discussion confined to waste management. The scope of the treaty includes everything from primary polymer production and toxic chemical additives to circular economy strategies and financial systems that can support low-income countries in transition.

Read the full story at link in bio.

05/08/2025

Martha Stewart has never been one to follow trends. She does tend to start them, though. And with the launch of her new skincare venture, Elm Biosciences, she may be doing just that. On paper, it reads like the next logical step for the 84-year-old mogul whose name has become synonymous with elevated living: a minimalist, science-backed skincare line built around the principles of efficacy, longevity, and “inside-out” beauty. But the question looming over its September debut is less about whether it will sell — early projections suggest it could hit $10 million in its first year — and more about whether Elm truly meets the standards of today’s burgeoning clean beauty industry. Tap the link in bio for our take.

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