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• an online journal spotlighting sustainable brands
• in conversation with founders of global sustainable brands 💚
• by .co
• get featured⬇️
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28/07/2025

Meet the trailblazers of sustainable innovation, the Green Product Award 2025 Winners are here! 🌱✨
Celebrating groundbreaking ideas that shape a better, greener future.

11/07/2025

Refill stations and smart vending machines are transforming the way we shop in the UAE. From reverse vending to refillable beauty and home care, sustainability is no longer a choice, it’s becoming a habit.

06/07/2025

From ocean waste to audio innovation—
Headphones made from fishing nets and ocean plastic are giving trash a second life, one beat at a time.

30/06/2025

No more goals at wildlife’s cost. ⚽🐾
Adidas is benching kangaroo leather by 2025 — a bold play for sustainability, and a win for the wild. 🌱

23/06/2025

Date Pits, Redefined 🌱⚡

What was once tossed as waste is now powering natural energy drinks — thanks to Noora Al Mazroui, a Emirati innovator turning date pits into lab-tested, chemical-free beverages.

Her mission? To create zero-waste, 100% natural alternatives rooted in tradition and backed by science. From date farms to factory shelves, her drinks are part of a bigger shift toward sustainable, circular innovation in the UAE.

✨ Zero waste
✨ No additives
✨ Proudly Emirati

Would you drink your energy from a date seed?

13/06/2025

Discover UAE’s hidden gems where sustainability meets serenity — from desert retreats to coastal hideaways, redefine luxury the eco-friendly way.
Because the best escapes are the ones that give back to the planet. 🌍💚

10/05/2025

Small steps, big shift.
This week’s spotlight: a UAE label making luxury more mindful. 🌿

A UAE-born label quietly reshaping luxury—where cruelty-free materials meet conscious craftsmanship. Proof that sustainability can be woven into every detail, without compromising on style.

05/05/2025

Say goodbye to plastic microbeads and hello to nature’s gentle exfoliants. Clean skin, clear conscience.

26/04/2025

Every step counts. With Adidas x Parley, ocean plastic is transformed into performance wear — proving that innovation can drive change. Be part of the movement toward cleaner oceans and a greener future.

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22/04/2025

From clean juices, to ’ zero-emission sneakers, zero-waste home essentials, and purpose-driven activewear — these brands are showing us how sustainability and style can go hand in hand. 💚

🌍 This Earth Day, let’s spotlight the changemakers!

✨ Let’s support the local and global pioneers who are shaping a greener tomorrow, one conscious choice at a time.

Every small choice counts. Which brand are you rooting for today? 🌍

19/04/2025

Ditch the Waste, Embrace the Reusable! 🌍💚

Say goodbye to single-use parchment paper and hello to sustainable baking with silicone mats!

♻️ Reusable for years
🧼 Easy to clean
🌱 Eco-friendly & cost-effective

Let’s make baking better—for you and the planet.

18/04/2025

Ditch the Waste, Embrace the Reusable! 🌍💚

Say goodbye to single-use parchment paper and hello to sustainable baking with silicone mats! 🍪✨
♻️ Reusable for years
🧼 Easy to clean
🌱 Eco-friendly & cost-effective

Let’s make baking better—for you and the planet.

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