Vanp Brand Studio

13/08/2025

Repeat after me: A logo file ≠ a business model…

“Brand kits” live in folders. True brand ecosystems live in every corner where your customers buy and engage.

1️⃣ Sales: Website, marketplaces, retail shelves, pop-ups, email flows
2️⃣ Engagement: Social (UGC & influencers), paid ads, PR & SMS alerts
3️⃣ Partnerships: Affiliates, referrals, co-brands

Save this carousel and follow .BrandStudio

31/07/2025

It’s been an interesting rainy summer in Calgary, BUT! Lots of sun and summer thrills coming up.

I wanted to share with you my fave brands for this season.

From skin care to every day snacks and sauces. Here they are!






ab

03/07/2025

You’ve got the story. Now let’s talk impact💪🏽.

What shift are you inviting people into?

What do they feel, believe, or do differently because your brand exists?

That’s the story. That’s the hook. That’s what converts.

And don’t forget the non-verbal magic:
✨ The art direction in your product shots
✨ The storytelling elements in your packaging
✨ The way your colors hit—sharp, soft, or spicy

Your visual and vocal cues are emotional triggers.

📌 This is Part 3 of our Storytelling Series.
If your brand still feels “off,” this is the post to study.

Ready to build a story that actually moves people?



❤️

13/06/2025

Does your brand story start with — ”We started this because…”) 😬

And the proceed to skip the feels, the texture, the cue that makes someone stop scrolling and go—“that’s me.”

In this post, we’re breaking down the 6 storytelling layers your brand actually needs to connect.

Not fluff. Not filler.
Just clear, powerful strategy that makes your story stick.

📌 Save this post for your next content brainstorm.
📩 And if you’re ready to build a brand people actually care about, we’re here.

Let’s do this right.

07/06/2025

👀Your brand might be amazing—but if your positioning is off, it won’t matter.

Here are 3 signs your brand positioning needs clarity:
🧠 People still don’t “get” what you do
🛒 You’re attracting the wrong customers
🎯 Your brand feels like it’s for everyone (aka no one)
👉 Swipe through to see if any of these sound familiar—and what to do about it.

Positioning isn’t just marketing lingo—it’s how you connect, convert, and stand out.

💡 Want to sharpen your edge? Let’s fix that together.

📩 DM “POSITIONING” or follow .brandstudio for clarity that converts

20/05/2025

🧠 You don’t need another brainstorming session.

Our Brand Strategy Session it’s where clarity, direction, and real action come together.

Here’s what actually happens:
✔️ We listen to what’s working (and what’s not).
✔️ We dig into your why.
✔️ We map out your brand story, message, and next moves.
✔️ And we give you a strategic framework you can actually use.

Whether you’re scaling, pivoting, or launching—this session sets the foundation so you’re not just making noise, you’re building something intentional.

💌 Ready to move forward with purpose?

📩 DM us or comment “STRATEGY” to book your spot.

12/05/2025

Let’s be real—
🧠 Strategy without design is invisible.
🎨 Design without strategy is just decoration.

If your visuals aren’t grounded in meaning, they’re not working hard enough.
Swipe through to see why clarity before creativity is our rule.
👇 Tag someone who needs to see this before their next rebrand.

03/05/2025

Feeling overwhelmed as a founder? This one’s for you! 🤯

💥We get it—building a brand, making tough decisions, and staying true to your vision isn’t easy.
Building your brand isn’t just about what you do, but who you are.

Double-tap if you agree and tag someone who needs to see this! 🚀

11/04/2025

Still managing your brand with scattered docs and mental notes?
That’s your sign to upgrade your systems.

🧠 You don’t need more ideas.
📂 You need better tools.

Here are my Top 3 tools to organize your brand strategy in 2025 — no fluff, just systems that actually work.

🔧 Ready to work smarter?
➡️ Swipe through + save this post.

13/03/2025

https://www.vanpbrandstudio.com/blog/thebrand-idealist/2024/9/17/avoid-these-common-mistakes-when-developing-your-cpg-strategy-a-guide-for-founders-lx5hk-tny6f-a4cdh

Why Sustainability Is No Longer Optional in CPG Sustainability has shifted from a nice-to-have to a **non-negotiable** for consumers. Brands that fail to integrate eco-friendly practices risk: ❌ Losing customer trust ❌ Falling behind competitors ❌ Missing out on the next generation of consciou...

13/03/2025

https://www.vanpbrandstudio.com/blog/thebrand-idealist/2024/9/17/avoid-these-common-mistakes-when-developing-your-cpg-strategy-a-guide-for-founders-lx5hk-tny6f

Understanding your audience goes beyond demographics—it’s about uncovering what truly **drives** their decisions. Consumer insights help CPG founders: -Create products that meet real needs -Craft messaging that resonates deeply -Reduce marketing guesswork and improve ROI Without strong consumer ...

13/03/2025

https://www.vanpbrandstudio.com/blog/thebrand-idealist/2024/9/17/avoid-these-common-mistakes-when-developing-your-cpg-strategy-a-guide-for-founders-lx5hk

Brand differentiation is the process of positioning your brand in a way that highlights what makes you distinct and valuable compared to competitors. It’s not just about aesthetics—it’s about defining your unique value proposition (UVP) and ensuring your audience sees, feels, and believes in y...