11/12/2024
Ten years into business, Kic co-founder and CEO Laura Henshaw has survived the initial years of startup life.
Now, Laura is ready to evolve the business into a truly generational company – meaning Kic would join the likes of Nike, Adidas, and Lululemon – companies that have ridden out multiple flash-in-the-pan fads to become truly non-displaceable in the health and wellness market.
From guarding the “soul” of the Kic brand across the company’s various marketing campaigns and in app content, to leaning on advisors to help her and her co-founder Steph Claire Smith iron out differing communication and work styles, to the need for role clarity as the team and scale of the business grows, Laura has earned some serious wisdom in how to grow as a person alongside your company.
She’s warm, she’s impressive, she’s commercial - MP readers, if you don’t know her already, here’s Laura Henshaw.
In partnership with Blackbird.
Ten years into business, Laura Henshaw and her co-founder Steph Miller (née Steph Claire Smith) have survived the initial years of startup life. Now, she's