16/09/2025
If you think a toy can’t teach you anything about running your business, think again.
A mint green Labubu plush sold for $170,000 in Beijing. Yes, a stuffed toy.
But here’s the truth: it wasn’t just the toy that created the craze. It was one photo of BLACKPINK’s Lisa holding a Labubu keychain; and that single moment set off a global frenzy.
This week on Ms. Biz, we’re breaking down why that happened and what service-based businesses can actually learn from it.
Spoiler: it’s not about plush toys, it’s about strategy.
In this episode, you’ll learn:
✨ Why emotional branding matters more than features
✨ How scarcity and exclusivity fuel demand
✨ The power of community + influencer buzz to grow faster
Whether you’re stuck trying to get traction, tired of throwing money at ads that don’t work, or just looking for fresh ways to stand out; you don’t want to miss this one.
🎧 Episode 122: How Labubu’s Strategy Can Transform Your Brand
👉 Comment BIZDONE if you want us to DM you the direct link to this week’s episode.