The Course Mentors

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The Course Mentors

Hey! We're Aimee and Dette, and we help people create their very own online course.

21/07/2025

A handful of lessons I’ve collected this year so far… but to sum them all up: I want to show you more of what really goes into running a successful course business. The quiet strategy, and the peaceful days that I’ve built. Because fake, BS, cocktail-sipping, Porsche-driving business flexing is finally dead and everyone is sick to death of seeing it. Fake content is dead. Fake funnels are dead. And bloated, stressful, performative business strategy is dead too.

While I’ve always side-eyed it as the get-rich-quick schemers had their moment, it’s time that we show you what online course businesses really look like. Spoiler: it’s mathematical, it’s educational and it’s incredibly intelligent.

So I’ll be taking a hard stance in my content on this page towards showing you the real behind the scenes of mathematically scaling an education based business to 7 figures, in both the strategy, and my real life 🤪 and I cannot wait. 🥹

P.S - Odette said I look like a teenager in this picture. This is my disclaimer that I’m actually a fully grown adult woman. 🥲🤣

25/06/2025

Cringe at the thought of big launches full of fake deadlines and complex funnels? Same. This month, we’re rolling out updated modules, handing over your roadmap to ditching funnels and fluff. Meet our signature system to make sales in the online course industry: Intelligence. Simplicity. Maths. Systems. Structure and Reliable, Recurring Intakes.

29/01/2025

I’m going to say this with my whole chest: everything outside of “stuck to unstuck” is just fluff. You cannot and will not sell something sh*t with the world’s most incredible funnels, tech stack, or fancy shmansy marketing bells & whistles. Those things help at scale, specifically when it comes to growing your business and operating from a place of tracking and data. But I’m talking 6 figure revenue and up.

The difference between $0 and your first $100,000 is whether your course works or not. Focus on stuck to unstuck and ignore everything else.

20/01/2025

Victoria is absolutely incredible in SO many ways. And her course? It is hands down going to change lives, with a much wider reach than she had in her business before. We’re obsessed with everything Victoria does, and watching this course come together has been absolutely phenomenal. 🙌🏻💝⁠
⁠
➡️

16/01/2025

It FEELS like sales because when you’re listing course features like you’re trying to sell a car, you become a car yard salesperson. “New videos”, “worksheets”, “activities”, “a community”. What do ANY of those things mean for anyone? ⁠
⁠
Spoiler: nothing. They mean diddly-squat in your customers mind. A worksheet could be ANYTHING. ⁠
⁠
Let go of your course features, and focus on their internal dialogue. And when you do? Your sales messaging will go from:⁠
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“Get 7 worksheets and 15 videos” to “Does your Gmail inbox feel like a never-ending to-do list? Are you frustrated by the sheer volume of emails piling up every day? Imagine opening your email, taking quick actions, and confidently closing it—free to focus on what really matters.”⁠
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(⬆️ Copy from one of our incredible students )

14/01/2025

Socials are just one way to get your course out there☝️If these women let a small audience stop them from creating their course, just look what they would have missed out on 🫣

You could try to randomly build an audience with a post here and there, OR you could create a compelling course that meets the needs of your audience and build your following around it… One way is MUCH quicker and FAR more productive than the other 💪✨

Listen to last week’s podcast episode for more on this🎙️

08/01/2025

One week into the new year and our course creators are already kicking goals 💪🤩❤️✨

29/12/2024

We take you through four simple strategies to land on the right price for your online course in the very first stage of The Online Course School 🤩 because it’s more that just a number, it’s about positioning x

08/01/2024

We’ve worked together for years now. And in amongst all of the growth OCS has had this year - we’ve done ALOT together.

In the past year, we’ve started other businesses, both bought houses, moved, Aimee’s had a baby, we’ve had losses and gains and ups and downs.
👩‍💻🏡📦 🐣

We’ve celebrated, disagreed, agreed and then done it all over again. And the verdict is in:

🥰We love each other to death
🤩We admire each other.
😍We want to see each other win.
😚We support each other in whatever crazy thing the other is doing next.

We also want to be that space of support for ⭐️other business women⭐️ who don’t already have an Aimee or an Odette.

Because when we both started our courses, we didn’t actually have each other. And this time round, we cannot possibly begin to express how incredible it’s been to have each other through this journey 💪

So we prioritise this relationship for our students. Each and every member of OCS has our undivided, total, and complete support. We’re your cheerleader 📣, your mentor 🙋‍♀️, and your gentle (but sometimes tough) guide 👩‍🏫 through how to take your expertise into an incredible business.

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