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Rooted in Legacy. Focused on Tomorrow.
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24/11/2025

Whether you’re searching for Love Actually or want to be Home Alone, cozy up with the content that feels like family. ​
​
You can still make the most streamable time of the year your most successful – align your brand’s message with our beloved content that reaches 256 million viewers during the holiday season!

www.disneyadvertising.com/insights/celebrations/

At , Disney brought the spirit of their theme CTRL + ALT + LIFT to life - sharing our narratives and lifting the communi...
20/11/2025

At , Disney brought the spirit of their theme CTRL + ALT + LIFT to life - sharing our narratives and lifting the community through connection and real conversations.

The week kicked off with opening remarks from Wendell Scott, SVP, Sales, a powerful main stage session on The Power of Joy and then a Disney Advertising networking reception hosted by Talent Connections. We were honored to have Walt Disney Imagineering’s Carmen Smith with us to accept the ADCOLOR Lifetime Achievement award before we wrapped up the week with the ADCOLOR Awards and Gala, where Disney Advertising’s Danielle Brown shared remarks and Tracy Keller presented an award that evening.

There was no shortage of Disney Magic and we are already looking forward to being back at again next year!

Leadership thrives on inspiration, integrity, and imagination. Disney Advertising proudly celebrates Rita Ferro’s recogn...
20/11/2025

Leadership thrives on inspiration, integrity, and imagination.
 
Disney Advertising proudly celebrates Rita Ferro’s recognition at this year’s Gracies Leadership Awards - honoring the trailblazers shaping the future of media and entertainment. Rita’s bold vision, innovative spirit, and people‑first leadership embody the very best of Disney’s commitment to creativity and storytelling. 
 
Congratulations to Rita and all the honorees raising the bar for excellence in leadership. 
 

What a Powerful moment at ✨Anastasia Ali, VP of Inclusive Marketing & Audience Growth, Disney, took the ADCOLOR stage ...
14/11/2025

What a Powerful moment at ✨

Anastasia Ali, VP of Inclusive Marketing & Audience Growth, Disney, took the ADCOLOR stage to showcase how Disney is partnering with Creators to redefine storytelling through The Power of Joy platform and shared a behind the scenes view of how the platform was built.
 
She then sat down with Whitney McGowan, Director of Social Media, Onyx Collective, and Actor, Host, Creator, Khleo Thomas for an insightful discussion around the importance of authenticity, fandom, common myths (i.e., it’s not always the number of followers that count but the engagement), and how brands and creators can build strong partnerships together.

Thank you to Whitney and Khleo for this incredible discussion and our partners at for providing this platform for the first time ever at The Most Magical Place on Earth.

We’re bringing The Power of Joy to at the Coronado Springs Resort in !  Join Disney on the ADCOLOR main stage for “Lift...
11/11/2025

We’re bringing The Power of Joy to at the Coronado Springs Resort in !
 
Join Disney on the ADCOLOR main stage for “Lifting Through Joy: Building Disney’s Creator Ecosystem for the Next Generation of Storytellers” presented by Anastasia Ali,  VP, Inclusive Marketing & Audience Growth, Disney.
 
Following this presentation Anastasia will sit down with Whitney McGowan, Director, Social Media, Onyx Collective, and Actor, Host, Creator, Khleo Thomas, to explore how Disney is redefining what it means for brands to tell stories with communities, not just to them.
 
Expect real talk on inclusive storytelling, creator collaboration, and the next frontier of fandom. We look forward to seeing you there!

Disney’s in-house content studio, Disney CreativeWorks, took home eight GEMA Awards which honors breakthrough campaigns ...
06/11/2025

Disney’s in-house content studio, Disney CreativeWorks, took home eight GEMA Awards which honors breakthrough campaigns that define entertainment marketing. 

These recognitions highlight the power of collaboration, creativity, and the trust brands place in Disney to deliver stories that inspire and resonate with audiences around the world.

Congratulations to our incredible teams and partners! 👏🏻✨

Super Bowl champ Russell Wilson, Disney’s Rita Ferro, and David Huntsman of The Huntsman Foundation joined Ad Council CE...
04/11/2025

Super Bowl champ Russell Wilson, Disney’s Rita Ferro, and David Huntsman of The Huntsman Foundation joined Ad Council CEO Lisa Sherman at Lazard’s Foursquare Conference for a powerful conversation on “Changing the Playbook on Mental Health.” Together, they explored how brands are leveraging sports to create meaningful impact and promote mental well-being.

Rita spotlighted Disney’s ongoing commitment to youth mental health – championed through ESPN’s Take Back Sports campaign, which empowers kids to get back on the field and stay in the game. In partnership with the Ad Council, the leagues, and other collaborators, Disney and ESPN are helping make sports more accessible for every child – because when kids play, they thrive.

ADWEEK said it best: “Few executives are shaping the future of advertising like Rita Ferro.”   Under Rita’s leadership, ...
04/11/2025

ADWEEK said it best: “Few executives are shaping the future of advertising like Rita Ferro.” 
  
Under Rita’s leadership, The Walt Disney Company has emerged as the most advanced ad platform in entertainment, according to ADWEEK, setting a new standard for scale, innovation and storytelling driven by data, creativity, and bold ideas that continue to move the industry forward. 
  
Congratulations to Rita Ferro on being named to ADWEEK’s Innovator 50 as one of the notable visionaries transforming marketing and technology for the next era.

Congratulations to Rita Ferro on receiving the Media Impact Award at the We Are All Human Foundation and The Hispanic St...
31/10/2025

Congratulations to Rita Ferro on receiving the Media Impact Award at the We Are All Human Foundation and The Hispanic Star Gala – an honor recognizing her visionary leadership, commitment to breaking barriers, and dedication to shaping a more inclusive and intentional future.

Here’s to all the exceptional leaders and storytellers who are defining the future of the Hispanic community and setting a standard for leadership, innovation, and cultural impact!

🍽️🔥 Disney Advertising and took audiences into the kitchen and dished up the secret recipe behind our incredible partne...
22/10/2025

🍽️🔥 Disney Advertising and took audiences into the kitchen and dished up the secret recipe behind our incredible partnership with The Bear at the ANA Masters of Marketing Conference in Orlando. 

John Campbell (SVP, Entertainment & Streaming Solutions), Jill Hamilton (VP, Global Media, American Express), and Courtney Storer (Culinary Producer, FX’s The Bear) shared how this partnership has successfully tapped into the cultural phenomenon that one of television’s most talked about series has created to elevate brand perception and drive engagement and results. They also discussed the importance of taking opportunities and investing early in content to build long-standing relationships and affinities that benefit both brands and fans. 

A big thank you to AMEX, Coco and all our partners for bringing collaborations like this to life and proving that when brands enhance the narrative, everyone wins.

Disney’s own Jeremiah J. Tachna, VP of Sales for our Local business, has been named to the prestigious   list by , an an...
17/10/2025

Disney’s own Jeremiah J. Tachna, VP of Sales for our Local business, has been named to the prestigious   list by , an annual list of the year’s most impactful LGBTQ+ people.

This year’s Out100 theme is “Bolder, Brighter!” and spotlights the most influential and pioneering LGBTQ+ individuals across entertainment, politics, activism, sports, and more.
 
Jeremiah was honored among the Out100 “Innovators,” honorees who are leading the charge, blazing new paths forward in their industries, and for their teams and clients, while setting a precedent for future generations of leaders. Congratulations to JT and all of the other honorees this year, and huge thanks to Out Magazine and .
 
See the full Out100 list here:
www.out.com/out100

Catch Disney at the ANA Masters of Marketing Conference for a peek into the kitchen as we share our recipe for a success...
16/10/2025

Catch Disney at the ANA Masters of Marketing Conference for a peek into the kitchen as we share our recipe for a successful partnership with AMEX and FX’s The Bear.

We’re excited to have Jill Hamilton, VP of Global Media at AMEX, and Courtney “Coco” Storer, Culinary Producer of FX’s The Bear, sit down with John Campbell, SVP of Entertainment & Streaming Solutions at Disney Advertising, for a behind the scenes look at how authentic partnerships can move beyond the :30 spot, enhance the viewer experience, and tap into cultural passion that delivers measurable results for brands.
 
Please join our session next week in Gatlin A4. See you there!

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