22/10/2025
🍽️🔥 Disney Advertising and took audiences into the kitchen and dished up the secret recipe behind our incredible partnership with The Bear at the ANA Masters of Marketing Conference in Orlando.
John Campbell (SVP, Entertainment & Streaming Solutions), Jill Hamilton (VP, Global Media, American Express), and Courtney Storer (Culinary Producer, FX’s The Bear) shared how this partnership has successfully tapped into the cultural phenomenon that one of television’s most talked about series has created to elevate brand perception and drive engagement and results. They also discussed the importance of taking opportunities and investing early in content to build long-standing relationships and affinities that benefit both brands and fans.
A big thank you to AMEX, Coco and all our partners for bringing collaborations like this to life and proving that when brands enhance the narrative, everyone wins.