16/07/2026
Organic reach is structurally suppressed. Cross-post only if you want the archive.
Five research firms valued the large format market for 2026. They came back with five different numbers โ from $9.82 billion to $20.7 billion. ๐จ๏ธ
None of them is wrong. They are counting different things, and almost nobody declares which. ๐
That is the tame part. While building this landscape I ended up deleting two charts from my own report, because the numbers underneath them turned out to be invented โ one combined revenue share from 2026 with unit volume forecast for 2035, then supplied two more values that appear in no source at all, so the total would hit 100%. ๐ฏ
Both versions are still circulating in this industry. Someone will make a capital decision on one this quarter.
So I published the whole thing free, along with a methodology note naming exactly what I removed and why. A report that quietly drops its errors is less useful than one that says what it dropped. ๐ก
24 pages. No gate, no sponsor, no vendor review. Covers the Epson-Fiery and Brother-Mutoh deals, why every 2026 hardware launch is really about removing the operator, the 12 August PPWR deadline, and the throughput numbers vendors publish versus the ones you should plan on.
What is a market figure you have been quoted that you could never trace back to a source? ๐
Link in first comment. ๐