Between 2 Brands Podcast

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Between 2 Brands Podcast Join host Bill Petrie as he brings one a new guest each week to grill them about all things marketing, branding, and branded merchandise.

It’s Friday and absolutely time for Ep. 24 of the Between 2 Brands with your host, Bill Petrie! Today Bill shares the ...
27/06/2025

It’s Friday and absolutely time for Ep. 24 of the Between 2 Brands with your host, Bill Petrie! Today Bill shares the results about a marketing survey regarding both the uses and efficacy of AI in marketing before welcoming his guest, Danny Rosin from Brand Fuel! The two marketing mavens talk about presentation skills salespeople can immediately employ to help them close more business. Afterwards, Bill asks Danny “Five Easy Questions” and they get a bit deep. There are some really good learnings here about balancing life, giving back, and music that moves. Heck, there might even be a surprise round of “Rapid Fire!”

A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for low minimums, deep inventory, and 2-day production on just about every product, you know you can BEL Promo that! Visit them at belpromo.com!

A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for low minimums, deep inventory, and 2-day production on just about every product, you know you can BEL Promo that! Visit them at belpromo.com!It’s Friday and absolutely time for Ep. 24 of the ...

It’s Friday and absolutely time for Ep. 23 of the Between 2 Brands with your host, Bill Petrie! Today Bill talks about...
20/06/2025

It’s Friday and absolutely time for Ep. 23 of the Between 2 Brands with your host, Bill Petrie! Today Bill talks about prospecting for new business when you ARE a new business before welcoming his guest, Jeremy Picker from AMB3R Creative! During an insightful discussion, they talk about music (specifically the recent death of Brian Wilson) and what needs to change in the branded merchandise industry before Jeremy is asked “Five Easy Questions.” They get a little deep here and this is one episode you really don’t want to miss.

A HUGE thanks to our friends over at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock solid merchandise that your clients will keep – and use – for years, look no further than the home of the original absorbent stone coaster: CoasterStone! Start your next project today by emailing them at [email protected]!

A HUGE thanks to our friends over at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock solid merchandise that your clients will keep – and use – for years, look no further than the home of the original absorbent stone coaster: CoasterStone! Start your next project t...

It’s Friday which can only mean that it’s time for Ep. 22 of the Between 2 Brands with your host, Bill Petrie! Today B...
13/06/2025

It’s Friday which can only mean that it’s time for Ep. 22 of the Between 2 Brands with your host, Bill Petrie! Today Bill kicks off the podcast with some promo industry quick hits before welcoming his guest (and friend), Terry McGuire of HALO. The main topic – before “5 Easy Questions” anyway – is tariffs where Terry has some fantastic advice for any businessperson trying to navigate these very muddy waters. Then, of course, Bill poses some very fun questions to Terry where we learn about their past, Terry’s present, and perhaps a sneak peek into his future! You really don’t want to miss this one!

Thanks to our good friends over at Seven Sourcing for sponsoring this broadcast. When you’re ready to deliver what your clients truly desire: bespoke merchandise that feels designed just for them, email Russ Mogell and his team at [email protected]!

Thanks to our good friends over at Seven Sourcing for sponsoring this broadcast. When you’re ready to deliver what your clients truly desire: bespoke merchandise that feels designed just for them, email Russ Mogell and his team at [email protected]!It’s Friday which can only mean that it.....

It’s Friday and most assuredly time for Ep. 21 of the Between 2 Brands with your host, Bill Petrie. To start things of...
06/06/2025

It’s Friday and most assuredly time for Ep. 21 of the Between 2 Brands with your host, Bill Petrie. To start things off, Bill shares his thoughts on his weekend in Kansas City supporting Children’s Mercy Hospital and Big Slick through the lens of the power of branded merchandise to drive engagement and donations. After that, he is joined by Ashely Colautti from Spector & Co. where they take a deeper dive into Big Slick before Bill asks her five (very) easy questions that end in a robust discussion about the branding of Taylor Swift. You don’t want to miss this one!

A HUGE thanks to our friends over at BEL Promo for sponsoring. Whether it’s deep inventory, low minimums, Made in the USA merch, or 2-day production, there is so much good coming out of BEL Promo. Visit them at belpromo.com!

A HUGE thanks to our friends over at BEL Promo for sponsoring. Whether it’s deep inventory, low minimums, Made in the USA merch, or 2-day production, there is so much good coming out of BEL Promo. Visit them at belpromo.com!It’s Friday and most assuredly time for Ep. 21 of the Between 2 Brands #...

It’s the final Friday of May and time for Ep. 20 of the Between 2 Brands with your host, Bill Petrie! This week is all...
30/05/2025

It’s the final Friday of May and time for Ep. 20 of the Between 2 Brands with your host, Bill Petrie! This week is all about lists. To kick off the episode, Bill shares his thoughts on why we all love lists so much before sharing a David Letterman-inspired Top 10 list. Then Bill welcomes back his former partner-in-crime, Kirby Hasseman, to discuss, debate, and dissect the entire PPAI 100 list. There might even be a list-themed rapid fire – who could possibly say?

Thank you to our friends over at PromoPlacement Recruiting for sponsoring this fine broadcast. As the ONLY recruiting firm that focuses exclusively the promotional products industry, they have the insight and knowledge to help you find your next rockstar – and fast. Email them at [email protected] today!

Thank you to our friends over at PromoPlacement Recruiting for sponsoring this fine broadcast. As the ONLY recruiting firm that focuses exclusively the promotional products industry, they have the insight and knowledge to help you find your next rockstar – and fast. Email them at info@promoplaceme...

You bet it’s Friday and time for Ep. 19 of the Between 2 Brands with your host, Bill Petrie. Today Bill talks about th...
23/05/2025

You bet it’s Friday and time for Ep. 19 of the Between 2 Brands with your host, Bill Petrie. Today Bill talks about the downside of AI in the workplace – especially as it relates to HR and hiring practices. Soon thereafter, he’s joined by Jade Crider of Hasseman Marketing where they discuss how to really leverage and humanize AI before she springs a round of “Rapid Fire” on Bill! Of course that’s followed by “Five Easy Questions” that, according to Jade, slapped.

BIG thanks to our pals over at Shepenco for sponsoring this fine broadcast. For over 90 years – and four generations of family ownership – SHEPENCO has been dedicated to serving branded merch distributors with quality and fairness in addition to some amazing products. Check them out at shepenco.com!

BIG thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For over 90 years – and four generations of family ownership – SHEPENCO has been dedicated to serving branded merch distributors with quality and fairness in addition to some amazing products. Check them out at shepenco....

It’s Friday and time for Ep. 18 of the Between 2 Brands with your host, Bill Petrie! This week, Bill talks about the e...
16/05/2025

It’s Friday and time for Ep. 18 of the Between 2 Brands with your host, Bill Petrie! This week, Bill talks about the evolution of the CMO role and the different challenges they face today. After that bit of pontificating is out of the way, Bill is joined by Natalie O’Leary from BAMKO where they chat about who inspired them when they grew up and what drinkware best describes their brand. Afterwards, Bill asks Natalie “Five Easy Questions” to get to know her a bit bitter. Trust us, you don’t want to miss this one!

A HUGE thanks to our good pals over at CoasterStone for sponsoring this Texas-themed podcast! When you’re looking for rock solid promotions that will be used, kept, and remembered, look no further than the original absorbent stone coaster from CoasterStone! Visit them at coasterstonepromo.com today!

A HUGE thanks to our good pals over at CoasterStone for sponsoring this Texas-themed podcast! When you’re looking for rock solid promotions that will be used, kept, and remembered, look no further than the original absorbent stone coaster from CoasterStone! Visit them at coasterstonepromo.com toda...

It’s Friday and time for Ep. 17 of the Between 2 Brands with your host, Bill Petrie! This week, Bill talks about the c...
09/05/2025

It’s Friday and time for Ep. 17 of the Between 2 Brands with your host, Bill Petrie! This week, Bill talks about the challenge of being sick and taking time off as a solopreneur. After that, it’s the dramatic return of the one and only Meg Erber, now of The Bark & Buoy, where they talk about her transition out of the world of branded merch and following her passions. Afterwards, Bill asks Meg “Five Easy Questions” so we can all get to know her a little better. Don’t worry, there’s plenty of Goonies talk and maybe even a “Adieu Haiku.”

A BIG thanks to our friends over at Seven Sourcing for sponsoring this platinum-level broadcast. When you’re looking to deliver the custom and bespoke merch that your clients demand, look no further than Russ Mogell and his expert team at Seven Sourcing. They demystify custom merch sourcing and make you the hero to your clients. Email them at [email protected] today!

A BIG thanks to our friends over at Seven Sourcing for sponsoring this platinum-level broadcast. When you’re looking to deliver the custom and bespoke merch that your clients demand, look no further than Russ Mogell and his expert team at Seven Sourcing. They demystify custom merch sourcing and ma...

It’s Friday and time for Ep. 16 of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares his though...
02/05/2025

It’s Friday and time for Ep. 16 of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares his thoughts on Amazon considering adding tariffs as a line item to the total product cost as a marketing tool and the value of volunteerism. Once that bit of business is out of the way, Bill is joined by Josh Robbins from Vault Promotions/Promocations where they discuss taking an “Amazon approach” to adding a tariff line item for promotional products and a fun discussion about the value of mascots as it relates to brands. Afterwards, Bill asks Josh “Five Easy Questions” so we can all get to know him a little better. You’ll want to tune in to find out, once and for all, who is the champion burger maker!

A BIG thanks to our friends over at Bel Promo for sponsoring this fine broadcast. When it comes to branded merch with 2-day production, low minimums, deep inventory, and free shipping on tech and apparel products, you can absolutely BEL Promo that! Visit them at belpromo.com today!

A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When it comes to branded merch with 2-day production, low minimums, deep inventory, and free shipping on tech and apparel products, you can absolutely BEL Promo that! Visit them at belpromo.com today!It’s Friday and ...

It’s Friday and time for Ep. 15 of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares his though...
25/04/2025

It’s Friday and time for Ep. 15 of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares his thoughts on the AMAZING Gen-X End User research from ASI. After that bit of fun, he is joined by the social media legend himself, Dana Zezzo, where they talk about how they would build their ideal distributor and supplier if they stared from scratch. Afterwards, Bill asks Dana “Five Easy Questions” so we can all get to know him a little better. Heck, he might even share his secret recipe for armadillo quesadillas or rattlesnake tartare with spotted owl aioli!

A BIG thanks to our friends over at PromoPlacement Recruiting. They are the only recruiting firm exclusively dedicated to the promotional products industry and will help you hire smarter – saving you time and money! When you’re ready to build your dream team, email them at [email protected]!

A BIG thanks to our friends over at PromoPlacement Recruiting. They are the only recruiting firm exclusively dedicated to the promotional products industry and will help you hire smarter – saving you time and money! When you’re ready to build your dream team, email them at info@promoplacementrec...

It’s Friday and time for Ep. 14 of the Between 2 Brands with your host, Bill Petrie! This week, Bill discusses a tradi...
18/04/2025

It’s Friday and time for Ep. 14 of the Between 2 Brands with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson from BAMKO, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bill reclaims control of the podcast and asks Joelly “Five Easy Questions” so we can all get to know her just a bit better.

A BIG thanks to our good friends at Coasterstone Promo for sponsoring this fine broadcast. When you’re looking for rock-solid merch for your clients, look no further than CoasterStone – home of the ORIGINAL absorbent stone coaster! Email them at [email protected]!

A BIG thanks to our good friends at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock-solid merch for your clients, look no further than CoasterStone – home of the ORIGINAL absorbent stone coaster! Email them at [email protected]!It’s Friday and time for Ep. 14...

It’s Friday and time for Ep. 13 of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares his though...
11/04/2025

It’s Friday and time for Ep. 13 of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares his thoughts on how the branded merchandise industry is reacting to the tariffs (hint – it’s not with a lot of grace). After that bit of volatility, he is joined by the Chief Excitement Officer of Taco ‘Bout Pins, Hillary Morris, where they chat about how to avoid epic fails and, instead, experience triumphant success when it comes to a rebranding and play a little branding game. Afterwards, Bill asks Hillary “Five Easy Questions” so we can all get to know Hillary just a wee bit better.

A HUGE thanks to our good pals over at Seven Sourcing for sponsoring this epic podcast. When you’re looking to turn a great idea into something that becomes part of your client’s iconic brand, email [email protected] and they will help you deliver bespoke fully-custom merch without the headaches.

A HUGE thanks to our good pals over at Seven Sourcing for sponsoring this epic podcast. When you’re looking to turn a great idea into something that becomes part of your client’s iconic brand, email [email protected] and they will help you deliver bespoke fully-custom merch without the hea...

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