Between 2 Brands Podcast

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Between 2 Brands Podcast Join host Bill Petrie as he brings one a new guest each week to grill them about all things marketing, branding, and branded merchandise.

If it’s Friday, then it’s time for a brand-new episode of the Between 2 Brands with Bill Petrie! To kick off Ep. 41, B...
24/10/2025

If it’s Friday, then it’s time for a brand-new episode of the Between 2 Brands with Bill Petrie! To kick off Ep. 41, Bill talks about the fragility of cloud-based internet services in wake of the major outage this past week and bids a fond “adieu” to part of the world wide web that no longer exists. Afterwards, Bill welcomes the Chief Revenue and Experience Officer at PPAI, Ellen Tucker and, frankly, she takes over by holding back her questions for Bill until she responds to Bill’s queries. It’s a fun episode and there might even be a surprise “rapid fire!”

A HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

A HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!If it’s Friday, then it’s time for a brand-new episode of the Between 2 Brands w...

Oven-fresh and piping hot, it’s Ep. 40 of the Between 2 Brands with Bill Petrie! To start the show, Bill shares his th...
17/10/2025

Oven-fresh and piping hot, it’s Ep. 40 of the Between 2 Brands with Bill Petrie! To start the show, Bill shares his thoughts on the ASI Power 50 and, perhaps, offers an opinion or three about what seemed to be missing. After that, Bill is joined by Kara Keister from Social Good Promotions where they talk about being serial volunteers and the impact that has had on their careers before Bill asks Kara “Five Easy Questions.” They cover a lot of ground including why doing good in commerce matters, what she’s learned from being on the PPAI board, and how her husband bonded with Bill in Cabo. You really don’t want to miss this one!

A BIG thanks to our friends at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

A BIG thanks to our friends at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-S...

If it’s Friday, then you know it’s time for Ep. 39 of the Between 2 Brands with Bill Petrie! This week, Bill talks abo...
10/10/2025

If it’s Friday, then you know it’s time for Ep. 39 of the Between 2 Brands with Bill Petrie! This week, Bill talks about managing stress as a solopreneur before welcoming Danny Henderson of C&C Marketing. During their discussion, they discuss rebounding from losing a significant client, learning to go it on your own after being part of a family business, and why Whataburger is better than any fast-food the left coast has to offer.

A BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

A BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected] i...

It’s the first Friday of October which means it’s time for a farm-fresh episode of the Between 2 Brands with Bill Petr...
03/10/2025

It’s the first Friday of October which means it’s time for a farm-fresh episode of the Between 2 Brands with Bill Petrie. This week, Bill shares his thoughts on death of the ban on noncompete clauses and why companies need to start viewing them differently. Then, Bill is joined by the Promo CMO himself, RJ Hagel, where they talk about values in business and the merits of smoking meat for therapy. After that, Bill asks RJ “Five Easy Questions” where they delve deep into industry marketing – you don’t want to miss this one!

A HUGE thanks to our friends over at PPAI for sponsoring this fine broadcast. NOW is the time to register for the SUPER BOWL of Promo – the PPAI EXPO! With over one million square feet of exhibit space, over 900 exhibiting suppliers, and unmatched networking opportunities, this is the one industry event you can’t afford to miss. Register today at ppai.org/expo!

A HUGE thanks to our friends over at PPAI for sponsoring this fine broadcast. NOW is the time to register for the SUPER BOWL of Promo – the PPAI EXPO! With over one million square feet of exhibit space, over 900 exhibiting suppliers, and unmatched networking opportunities, this is the one industry...

It’s Friday and time for a very special and fun episode (37 if you’re keeping score at home) of the Between 2 Brands w...
26/09/2025

It’s Friday and time for a very special and fun episode (37 if you’re keeping score at home) of the Between 2 Brands with your host, Bill Petrie! This week Bill shares his thoughts about a huge lawsuit in the branded merchandise industry and the potential impact it has for service providers moving forward. After that bit of news, Bill welcomes his son, Mitch Petrie from RadioAlabama, to talk about what it means for an organization when there’s a sudden and unexpected change in leadership before Bill asks Mitch “Five Easy Questions” about building a brand, selling to different generations, and his transition from college student to a working man.

A HUGE thanks to our friends over at Bel Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, and 5-Star and A+ service, you know you can BEL Promo that!

A HUGE thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, and 5-Star and A+ service, you know you can BEL Promo that!It’s Friday and time for a very special and fun episode (37 if you’re keeping score at h...

You KNOW it’s Friday when a hot, fresh, and made to order episode of the Between 2 Brands drops. To kick off the show ...
19/09/2025

You KNOW it’s Friday when a hot, fresh, and made to order episode of the Between 2 Brands drops. To kick off the show your host, Bill Petrie, talks about the retirement announcement of Tim Andrews from ASI and the legacy he leaves behind. After that, Bill is joined by a returning guest, Brittany Frase, now from MadeToOrder. During their banter, they discuss using AI in meetings and at tradeshows before Bill asks her, “Five Easy Questions” about her transition back to the distributor side, advice she would give anyone seeking to make a job change, and why the Houston Texans should lean into their brand of losing. You really don’t want to miss this episode!

A BIG thanks to our friends at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

A BIG thanks to our friends at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-S...

Heck yes, it’s Friday and time for Ep. 35 of the Between 2 Brands with Bill Petrie! At the top of the show, Bill talks...
12/09/2025

Heck yes, it’s Friday and time for Ep. 35 of the Between 2 Brands with Bill Petrie! At the top of the show, Bill talks about the BLISTERING start of the branded merchandise “silly season” including people on the move, what it means, and reverberations throughout the industry. After that, Bill welcomes Jason Nokes from PromoPulse where they talk about the need for better representation throughout the industry for business service providers and then launch into “Five Easy Questions.” Oh, and there just might be a surprise “Rapid Fire” at the end of the podcast. Okay, there IS one and you don’t want to miss it.

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!Heck yes, it’...

It’s Friday and time for an international edition (Ep. 34) of the Between 2 Brands with Bill Petrie, delivered piping ...
05/09/2025

It’s Friday and time for an international edition (Ep. 34) of the Between 2 Brands with Bill Petrie, delivered piping hot out of the broadcasting oven just for you! To kick things off, Bill talks about the need for better education using a really dumb post in the Promotional Products Pros Facebook group. Once that bit of complaining is out of the way, Bill welcomes Robert Williams all the way from Australia to the podcast where they talk about the cultural differences in the use of AI, the importance of collaboration over competition, and what being a volunteer firefighter has taught him about business.

A HUGE thanks to the good strongs over at Seven Sourcing. When you're ready to elevate yourself from just a "promotional products distributor" to a true partner who delivers exactly what your clients crave – unique, custom-branded merchandise designed specifically for them – reach out to Russ and his team at [email protected].

A HUGE thanks to the good strongs over at Seven Sourcing. When you're ready to elevate yourself from just a "promotional products distributor" to a true partner who delivers exactly what your clients crave – unique, custom-branded merchandise designed specifically for them – reach out to Russ an...

If it’s the Friday before a long Labor Day weekend, then you know it’s time to drop Ep. 33 of the Between 2 Brands wit...
29/08/2025

If it’s the Friday before a long Labor Day weekend, then you know it’s time to drop Ep. 33 of the Between 2 Brands with Bill Petrie. This week, Bill talks about the 2025 PPAI board slate and shares what he feels the board might be missing. After that, he welcomes Jessica Gibbons Rauch from PPAI where they talk about the shifting needs of education in the promotional products industry before Bill asks Jessica the questions most are afraid to ask, getting to the real truth during a lightning session of “Five Easy Questions.” You don’t want to sleep on this.

HUGE thanks to our friends over at BEL Promo for sponsoring this platinum-level broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

HUGE thanks to our friends over at BEL Promo for sponsoring this platinum-level broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!If it’s the Friday before a long Labor Day weekend, then you know it’s time to dr...

Served up hot and fresh just for you, it's Ep. 32 of the Between 2 Brands with Bill Petrie. To kick off the show, Bill...
22/08/2025

Served up hot and fresh just for you, it's Ep. 32 of the Between 2 Brands with Bill Petrie. To kick off the show, Bill shares some very candid professional and personal thoughts about the retirement of HALO CEO, Marc Simon. Soon thereafter, Bill welcomes the CEO of eXtendTech, Dale Denham. Before launching into “Five Easy Questions,” they talk about what growth – and success – looks like for solopreneurs. Speaking of the “Five Easy Questions,” you really don’t want to miss out on the candid conversation about his time at PPAI, AI in promo, twin talk, and, just maybe, a surprise “rapid fire.”

A BIG thanks to our friends at CoasterStone for sponsoring. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

A BIG thanks to our friends at CoasterStone for sponsoring. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients....

It’s Friday and we are already half-way through August, so why not drop a brand-new episode of the Between 2 Brands wi...
15/08/2025

It’s Friday and we are already half-way through August, so why not drop a brand-new episode of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares a disappointing encounter with someone in the Promotional Products Professionals Facebook group and why we all need to have more grace with companies and individuals. Soon thereafter, Bill is joined by Eric Granata from PromoPilot where they discuss Bill’s bizarre fascination with weird snack food collabs and someone who truly inspired Bill at a very young age before Eric is subjected to “Five Easy Questions.” The conversation takes many twists and turns, which makes for one fun, unusual, and enlightening podcast.

A GIANT thanks to our pals over at Seven Sourcing for sponsoring this platinum-level podcast! When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

A GIANT thanks to our pals over at Seven Sourcing for sponsoring this platinum-level podcast! When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcin...

If it’s Friday, then you know that means a white-hot episode of the Between 2 Brands with your host, Bill Petrie. For ...
08/08/2025

If it’s Friday, then you know that means a white-hot episode of the Between 2 Brands with your host, Bill Petrie. For episode 30, we have something very special after Bill shares the ways branded merchandise pros have dramatically grown their businesses in the past three years. That something special? The dramatic return of Kirby Hasseman to dissect and discuss the ASI Top 40. The classics truly never go out of style.

A HUGE thanks to our friends over at SHEPENCO for sponsoring this reunion podcast. For over 90 years of family ownership, SHEPENCO has defined stability by working with every distributor to ensure that every project is a home run. Start your next project today by visiting shepenco.com!

A HUGE thanks to our friends over at SHEPENCO for sponsoring this reunion podcast. For over 90 years of family ownership, SHEPENCO has defined stability by working with every distributor to ensure that every project is a home run. Start your next project today by visiting shepenco.com!If it’s Frid...

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