Between 2 Brands Podcast

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Between 2 Brands Podcast Join host Bill Petrie as he brings one a new guest each week to grill them about all things marketing, branding, and branded merchandise.

It’s Friday, which means it’s time for a brand-new episode of the Between 2 Brands with your host, Bill Petrie. To kic...
29/05/2026

It’s Friday, which means it’s time for a brand-new episode of the Between 2 Brands with your host, Bill Petrie. To kick off Ep. 72, Bill shares some industry quick hits of the happenings in the world of branded merchandise After that, he is joined by the Vice President of Sales for HALO Branded Solutions, Rachel Levin. During a wide-ranging chat, they discuss what she’s learned at each stop during her career, the importance of mentorship, and take a VERY interesting dive into the psychology of branded merchandise from an end-user point of view. There are some outstanding takeaways here, so get your notepad ready!

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!It’s Friday, which means it’s time for a brand-new episode of the Between 2 Brands ...

You KNOW it’s time to drop Ep. 71 of the Between 2 Brands like it’s hot! This week in the Opening Shot, your host, Bil...
22/05/2026

You KNOW it’s time to drop Ep. 71 of the Between 2 Brands like it’s hot! This week in the Opening Shot, your host, Bill Petrie, talks about the curious move of a shoe manufacturer pivoting 180 degrees to become an AI infrastructure company – a truly bizarre story. After that, he is joined by Fossa Apparel’s Chief Revenue Officer, the one and only Kenny Ved. During a thoughtful conversation, they discuss lessons he learned being the face of a large supplier, the goals he has for Fossa, his thoughts on peer recognition, and they debate who should be on the Mount Rushmore of Comedy. Trust us, you don’t want to miss this!

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team a...

It’s the Ides of May which means it’s time to drop Ep. 70 of the Between 2 Brands with your host, Bill Petrie. In toda...
15/05/2026

It’s the Ides of May which means it’s time to drop Ep. 70 of the Between 2 Brands with your host, Bill Petrie. In today’s opening shot, Bill talks about the branding of American institutions with the personal brand of the sitting president PURELY from a marketing (not political) perspective. After that, Bill welcomes Emily Codner from iPROMOTEu to the show where they discuss her industry journey, the need to elevate women in our industry, her thoughts on attending her first PPAI LEAD event, and why Hanson is the greatest band in the history of ever.

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!It’s the Ides...

Buckle up, buttercup, because it’s time for Ep. 69 of the Between 2 Brands with your host, Bill Petrie. In the Opening...
08/05/2026

Buckle up, buttercup, because it’s time for Ep. 69 of the Between 2 Brands with your host, Bill Petrie. In the Opening Shot, a VERY fired up Bill talks about the lessons he learned the hard way about posting on social media this week. After that, he is joined by the Founder of Lemonade Creative Marketing, Nenette Gray. During a wide-ranging chat, they discuss the courage it takes to start a business, lessons she’s learned along the way, the challenges she’s faced being a black woman in an industry traditionally dominated by white males, and why mudbugs might be the greatest food on earth. It’s truly an amazing conversation with an equally amazing human, and one you’ll enjoy.

BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected]...

Happy May Day! To celebrate, we are dropping Ep. 68 of the Between 2 Brands with your host, Bill Petrie! This week in ...
01/05/2026

Happy May Day! To celebrate, we are dropping Ep. 68 of the Between 2 Brands with your host, Bill Petrie! This week in the Opening Shot, Bill shares his thoughts about the passing and the lasting legacy of a true industry titan, ASI’s Chairman Emeritus, Norman Cohn. Then he is joined by the Market Economist and Public Affairs Lead at PPAI, Alok Bhat. They talk about his journey to the branded merchandise space, juggling leading research and public affairs, and a sneak peek at PPAI’s upcoming Global Economic Study. Alok shares some truly fantastic insights that you don’t want to miss.

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!Happy May Day! To celebrate, we are dropping Ep. 68 of the Between 2 Brands with your ...

It’s absolutely time for Ep. 67 of the Between 2 Brands with your host, Bill Petrie. In the Opening Shot, Bill talks a...
24/04/2026

It’s absolutely time for Ep. 67 of the Between 2 Brands with your host, Bill Petrie. In the Opening Shot, Bill talks about the merch questions surrounding the “America250” celebration this year. After that, Josh Ellis from PPAI returns to the podcast where the conversation ranges from different leadership styles at the mothership to the new “Expert Voices” program to goals when speaking. Heck, we even touch on how he’s feeling one year into giving up adult beverages. It’s a fantastic chat and one you won’t want to miss.

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team a...

It’s the Friday of Tax Week here in the USA, which means it’s time for a white hot episode of the Between 2 Brands wit...
17/04/2026

It’s the Friday of Tax Week here in the USA, which means it’s time for a white hot episode of the Between 2 Brands with your host, Bill Petrie! To kick off Ep. 66, Bill discuses some of the learnings he had from the ASI Top Places to Work list – and there’s some real gold here. Then he is joined by Mitch Silver from Printable, the number three distributor on the aforementioned list. They have a fantastic conversation about the importance of company culture, how to cultivate it, and some really fantastic tactical advice to implement some of the ideas that were discussed. Oh, and don’t end the podcast early as Mitch surprised Bill with a “rapid fire” that you don’t want to miss!

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!It’s the Frid...

Buckle up because it’s time for Ep. 65 of the Between 2 Brands with your host, Bill Petrie. In the Opening Shot, Bill ...
10/04/2026

Buckle up because it’s time for Ep. 65 of the Between 2 Brands with your host, Bill Petrie. In the Opening Shot, Bill talks about what one regional association is doing to completely flip the standard script on driving membership value – and it’s amazing. After that, he is joined by the Vice President of Sales of Charles River Apparel, Lindsey Davis. During a wide-ranging chat, they discuss working for family-owned companies, navigating the sale of a business and transitioning to working for the purchaser, and lessons in sales leadership. It’s a really engaging conversation and one that’s truly worth listening to.

BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected]...

You know what time it is! That’s right, time to drop ep. 64 of the Between 2 Brands podcast with your host, Bill Petrie!...
03/04/2026

You know what time it is! That’s right, time to drop ep. 64 of the Between 2 Brands podcast with your host, Bill Petrie! This week in the Opening Shot, Bill shares some industry quick hits – and we do mean quick. Then he’s joined by the one and only Brittany David from SnugZ. They have a fantastic chat covering a wide range of topics including transitioning from service provider to supplier, her time on the PPAI board, and her thoughts on the demands put on suppliers during show season. Heck, there might even be a few references to Texas A&M and a Texas-themed rapid fire at the end!

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!You know what time it is! That’s right, time to drop ep. 64 of the Between 2 Brands podcast! ...

You know it’s time for Ep. 63 of the Between 2 Brands with your host, Bill Petrie. In the Opening Shot, Bill takes squ...
27/03/2026

You know it’s time for Ep. 63 of the Between 2 Brands with your host, Bill Petrie. In the Opening Shot, Bill takes square aim at the meaning of “Made in the USA” as it relates to branded merchandise and where the value truly lies. After that, he is joined by Chelsea Williams from Spark Branded Solutions. During a fun and thoughtful conversation, they talk about what she looks for in building her team, the leadership qualities she emulates, and the value of having strict boundaries.

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team a...

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