Between 2 Brands Podcast

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Between 2 Brands Podcast Join host Bill Petrie as he brings one a new guest each week to grill them about all things marketing, branding, and branded merchandise.

Heck yes, it’s Friday and time for Ep. 35 of the Between 2 Brands with Bill Petrie! At the top of the show, Bill talks...
12/09/2025

Heck yes, it’s Friday and time for Ep. 35 of the Between 2 Brands with Bill Petrie! At the top of the show, Bill talks about the BLISTERING start of the branded merchandise “silly season” including people on the move, what it means, and reverberations throughout the industry. After that, Bill welcomes Jason Nokes from PromoPulse where they talk about the need for better representation throughout the industry for business service providers and then launch into “Five Easy Questions.” Oh, and there just might be a surprise “Rapid Fire” at the end of the podcast. Okay, there IS one and you don’t want to miss it.

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!Heck yes, it’...

It’s Friday and time for an international edition (Ep. 34) of the Between 2 Brands with Bill Petrie, delivered piping ...
05/09/2025

It’s Friday and time for an international edition (Ep. 34) of the Between 2 Brands with Bill Petrie, delivered piping hot out of the broadcasting oven just for you! To kick things off, Bill talks about the need for better education using a really dumb post in the Promotional Products Pros Facebook group. Once that bit of complaining is out of the way, Bill welcomes Robert Williams all the way from Australia to the podcast where they talk about the cultural differences in the use of AI, the importance of collaboration over competition, and what being a volunteer firefighter has taught him about business.

A HUGE thanks to the good strongs over at Seven Sourcing. When you're ready to elevate yourself from just a "promotional products distributor" to a true partner who delivers exactly what your clients crave – unique, custom-branded merchandise designed specifically for them – reach out to Russ and his team at [email protected].

A HUGE thanks to the good strongs over at Seven Sourcing. When you're ready to elevate yourself from just a "promotional products distributor" to a true partner who delivers exactly what your clients crave – unique, custom-branded merchandise designed specifically for them – reach out to Russ an...

If it’s the Friday before a long Labor Day weekend, then you know it’s time to drop Ep. 33 of the Between 2 Brands wit...
29/08/2025

If it’s the Friday before a long Labor Day weekend, then you know it’s time to drop Ep. 33 of the Between 2 Brands with Bill Petrie. This week, Bill talks about the 2025 PPAI board slate and shares what he feels the board might be missing. After that, he welcomes Jessica Gibbons Rauch from PPAI where they talk about the shifting needs of education in the promotional products industry before Bill asks Jessica the questions most are afraid to ask, getting to the real truth during a lightning session of “Five Easy Questions.” You don’t want to sleep on this.

HUGE thanks to our friends over at BEL Promo for sponsoring this platinum-level broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

HUGE thanks to our friends over at BEL Promo for sponsoring this platinum-level broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!If it’s the Friday before a long Labor Day weekend, then you know it’s time to dr...

Served up hot and fresh just for you, it's Ep. 32 of the Between 2 Brands with Bill Petrie. To kick off the show, Bill...
22/08/2025

Served up hot and fresh just for you, it's Ep. 32 of the Between 2 Brands with Bill Petrie. To kick off the show, Bill shares some very candid professional and personal thoughts about the retirement of HALO CEO, Marc Simon. Soon thereafter, Bill welcomes the CEO of eXtendTech, Dale Denham. Before launching into “Five Easy Questions,” they talk about what growth – and success – looks like for solopreneurs. Speaking of the “Five Easy Questions,” you really don’t want to miss out on the candid conversation about his time at PPAI, AI in promo, twin talk, and, just maybe, a surprise “rapid fire.”

A BIG thanks to our friends at CoasterStone for sponsoring. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

A BIG thanks to our friends at CoasterStone for sponsoring. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients....

It’s Friday and we are already half-way through August, so why not drop a brand-new episode of the Between 2 Brands wi...
15/08/2025

It’s Friday and we are already half-way through August, so why not drop a brand-new episode of the Between 2 Brands with your host, Bill Petrie! This week, Bill shares a disappointing encounter with someone in the Promotional Products Professionals Facebook group and why we all need to have more grace with companies and individuals. Soon thereafter, Bill is joined by Eric Granata from PromoPilot where they discuss Bill’s bizarre fascination with weird snack food collabs and someone who truly inspired Bill at a very young age before Eric is subjected to “Five Easy Questions.” The conversation takes many twists and turns, which makes for one fun, unusual, and enlightening podcast.

A GIANT thanks to our pals over at Seven Sourcing for sponsoring this platinum-level podcast! When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

A GIANT thanks to our pals over at Seven Sourcing for sponsoring this platinum-level podcast! When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcin...

If it’s Friday, then you know that means a white-hot episode of the Between 2 Brands with your host, Bill Petrie. For ...
08/08/2025

If it’s Friday, then you know that means a white-hot episode of the Between 2 Brands with your host, Bill Petrie. For episode 30, we have something very special after Bill shares the ways branded merchandise pros have dramatically grown their businesses in the past three years. That something special? The dramatic return of Kirby Hasseman to dissect and discuss the ASI Top 40. The classics truly never go out of style.

A HUGE thanks to our friends over at SHEPENCO for sponsoring this reunion podcast. For over 90 years of family ownership, SHEPENCO has defined stability by working with every distributor to ensure that every project is a home run. Start your next project today by visiting shepenco.com!

A HUGE thanks to our friends over at SHEPENCO for sponsoring this reunion podcast. For over 90 years of family ownership, SHEPENCO has defined stability by working with every distributor to ensure that every project is a home run. Start your next project today by visiting shepenco.com!If it’s Frid...

It’s the first Friday of August which means it’s time to drop Ep. 29 of the Between 2 Brands ! This week your host, Bil...
01/08/2025

It’s the first Friday of August which means it’s time to drop Ep. 29 of the Between 2 Brands ! This week your host, Bill Petrie, shares a recent study showing that consumers are becoming increasingly negative toward the use of AI in marketing, his thoughts on what it means, and how to strike the right balance. After that bit of human authenticity, Bill welcomes the Senior Vice President at ASI, Michele Bell to the podcast where they discuss some of the most provocative stats from the just-released ASI “State of the Industry” report before Bill grills her like a cheese sandwich by subjecting her to “Five Easy Questions.” Trust us: come for the fire drill, stay for the snark.

A BIG Thanks to the good strongs over at Warwick for sponsoring this platinum-level podcast. As a fifth-generation family owned and operated business, Warwick has over 25,000 SKUs including folders, calendars, signage, cards, and stunning packaging – 99% of which are made in the USA. When you’re ready to level up what you offer to clients, visit WarwickPublishing.com.

A BIG Thanks to the good strongs over at Warwick for sponsoring this platinum-level podcast. As a fifth-generation family owned and operated business, Warwick has over 25,000 SKUs including folders, calendars, signage, cards, and stunning packaging – 99% of which are made in the USA. When you’re...

That’s right, it’s Friday and time for Ep. 28 of the Between 2 Brands with your host, Bill Petrie! This week, Bill giv...
25/07/2025

That’s right, it’s Friday and time for Ep. 28 of the Between 2 Brands with your host, Bill Petrie! This week, Bill gives a bit of a recap of the recent Promocations event in Los Cabos, Mexico, before welcoming Liza Sachs, the CRO at Kaeser & Blair, to the podcast. Before getting to the “Five Easy Questions,” they talk about some of the people they’ve learned from during their respective careers and the things in life they didn’t know were a big deal…until they WERE a big deal. Some really great insights you won’t want to miss!

A BIG thanks to our pals at Seven Sourcing for sponsoring this fine broadcast. When your clients are looking for custom and bespoke merchandise that turns brands into something iconic, reach out to Russ Mogell and his team at [email protected]!

A BIG thanks to our pals at Seven Sourcing for sponsoring this fine broadcast. When your clients are looking for custom and bespoke merchandise that turns brands into something iconic, reach out to Russ Mogell and his team at [email protected]!That’s right, it’s Friday and time for Ep. 28 ...

You know Friday morning is when we drop a piping hot and oven-fresh episode of the Between 2 Brands podcast – in this ca...
11/07/2025

You know Friday morning is when we drop a piping hot and oven-fresh episode of the Between 2 Brands podcast – in this case, Ep. 26! This week Bill Petrie shares what he’s learned from the milestones hit by both brandivate and Promocations this week. After that, Bill welcomes Jeff Franklin from Headwear USA to the show where they discuss how to solve the oversaturation of shows in the promotional products industry before Jeff is subjected to “Five Easy Questions.” You really don’t want to miss this episode!

A HUGE thanks to our pals over at SHEPENCO for sponsoring this platinum-level podcast. For over 90 years – and four generations – SHEPENCO has defined stability in the branded merchandise space. Head over to shepenco.com to start your next project today!

A HUGE thanks to our pals over at SHEPENCO for sponsoring this platinum-level podcast. For over 90 years – and four generations – SHEPENCO has defined stability in the branded merchandise space. Head over to shepenco.com to start your next project today!You know Friday morning is when we drop a ...

It’s Friday and absolutely time for Ep. 24 of the Between 2 Brands with your host, Bill Petrie! Today Bill shares the ...
27/06/2025

It’s Friday and absolutely time for Ep. 24 of the Between 2 Brands with your host, Bill Petrie! Today Bill shares the results about a marketing survey regarding both the uses and efficacy of AI in marketing before welcoming his guest, Danny Rosin from Brand Fuel! The two marketing mavens talk about presentation skills salespeople can immediately employ to help them close more business. Afterwards, Bill asks Danny “Five Easy Questions” and they get a bit deep. There are some really good learnings here about balancing life, giving back, and music that moves. Heck, there might even be a surprise round of “Rapid Fire!”

A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for low minimums, deep inventory, and 2-day production on just about every product, you know you can BEL Promo that! Visit them at belpromo.com!

A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for low minimums, deep inventory, and 2-day production on just about every product, you know you can BEL Promo that! Visit them at belpromo.com!It’s Friday and absolutely time for Ep. 24 of the ...

It’s Friday and absolutely time for Ep. 23 of the Between 2 Brands with your host, Bill Petrie! Today Bill talks about...
20/06/2025

It’s Friday and absolutely time for Ep. 23 of the Between 2 Brands with your host, Bill Petrie! Today Bill talks about prospecting for new business when you ARE a new business before welcoming his guest, Jeremy Picker from AMB3R Creative! During an insightful discussion, they talk about music (specifically the recent death of Brian Wilson) and what needs to change in the branded merchandise industry before Jeremy is asked “Five Easy Questions.” They get a little deep here and this is one episode you really don’t want to miss.

A HUGE thanks to our friends over at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock solid merchandise that your clients will keep – and use – for years, look no further than the home of the original absorbent stone coaster: CoasterStone! Start your next project today by emailing them at [email protected]!

A HUGE thanks to our friends over at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock solid merchandise that your clients will keep – and use – for years, look no further than the home of the original absorbent stone coaster: CoasterStone! Start your next project t...

It’s Friday which can only mean that it’s time for Ep. 22 of the Between 2 Brands with your host, Bill Petrie! Today B...
13/06/2025

It’s Friday which can only mean that it’s time for Ep. 22 of the Between 2 Brands with your host, Bill Petrie! Today Bill kicks off the podcast with some promo industry quick hits before welcoming his guest (and friend), Terry McGuire of HALO. The main topic – before “5 Easy Questions” anyway – is tariffs where Terry has some fantastic advice for any businessperson trying to navigate these very muddy waters. Then, of course, Bill poses some very fun questions to Terry where we learn about their past, Terry’s present, and perhaps a sneak peek into his future! You really don’t want to miss this one!

Thanks to our good friends over at Seven Sourcing for sponsoring this broadcast. When you’re ready to deliver what your clients truly desire: bespoke merchandise that feels designed just for them, email Russ Mogell and his team at [email protected]!

Thanks to our good friends over at Seven Sourcing for sponsoring this broadcast. When you’re ready to deliver what your clients truly desire: bespoke merchandise that feels designed just for them, email Russ Mogell and his team at [email protected]!It’s Friday which can only mean that it.....

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