Tacye Joy Creative

24/10/2025

Remember when they said it takes seven touch points to make a sale?

Yeah… that was cute.

These days, it’s more like 50–60.
Because people don’t just see one post and buy, they need to see you, trust you, and remember you.

Every story, reel, email, comment, and conversation counts. And those little “non-salesy” moments you post? They matter more than you think.

💬 The DM reply
📸 The behind-the-scenes story
🎥 The B-roll clip that feels casual
☕ The in-person chat

They’re all adding up, one touch point at a time.

You don’t have to sell on every post. You just have to show up. Because consistency builds comfort, and comfort converts.

✨ So, here’s your reminder: even when it feels like no one’s watching, they are. Keep showing up.

23/10/2025

Big Brand Energy was TRANSFORMATIVE. 💥

Watching lead, inspire, and light up the room in a way that shows anything is possible made me feel so inspired and proud as her friend, colleague and fellow entrepreneur. She’s living proof that visibility is powerful, and transformative. She doesn’t just talk about big dreams; she embodies them and pulls everyone around her into that energy.

That energy filled the room, and you could feel it, and see it by the way everyone showed up with courage, ambition, and belief in their vision. You could feel the ripple starting: connections forming, ideas taking shape, lives about to shift.

I can’t wait to watch how yesterday changes trajectories, sparks collaborations, for everyone who was there. It was so amazing to experience this with my team, and the incredible women in attendance.

Sometimes, you just need to be in the room, to feel the energy, and feel what’s possible. Yesterday was that kind of moment. Don’t wait for it to happen, go create it. 🖤✨

21/10/2025

We all love quick Reels, they’re fast, fun, and get the job done when it comes to reach. Social media shouldn’t feel like a chore, and short-form content makes it feel doable. But sometimes, content needs more than speed, it needs soul. That’s where storytelling comes in.

Long-form Reels give you space to connect, to share the why, to let people into your process and your purpose. Quick Reels are great for visibility, they pull in new eyes, help you hop on trends, and keep things light.

But if you’re only ever showing the highlight reel, you’re missing the chance to really connect.

Long-form content nurtures. It builds loyalty. It turns followers into a community. So if you’re wondering which one you should post, the answer is both. Use short content to grow your reach, and long-form to build real relationships. That’s where the magic happens.

17/10/2025

They’re not ignoring you. They’re observing you.

You know that post that got barely any likes… but your story views keep climbing? Or that reel with thousands of views, and only a handful of comments?

Here’s the truth no one talks about:
People are watching you long before they support you.
They’re watching how you show up and to see if you’re the right fit, for them.

Your audience is paying attention, even in silence. Most people don’t engage right away. They sit back. They gather data. They’re figuring out if they trust you, if they connect with your energy, and if you’re the person or brand they want to invest in.

Then one day… they cross over. From “just browsing” to “where do I sign up?”
So if your engagement feels low right now, don’t let it mess with your momentum. That’s not the full picture. The right people are already in the room, they just haven’t said “hi” yet.

✨ Keep showing up.
✨ Keep being consistent.
✨ Keep being you.

Because they’re watching, and they’ll be supporters soon enough.

12/10/2025

They’ll read what you write, if you show them where to look.

Visual hooks aren’t just about looking good; they’re about guiding attention with intention.

In a market where everyone is posting, scrolling, and fighting for that one-second stop, your visuals are what make people pause long enough to listen.

It’s not enough to throw a catchy line at the start of your caption anymore. The reality is, your audience decides in seconds whether they’ll keep engaging, and that decision starts with their eyes. Your visuals are the invitation that tells them, “hey, this is worth your time.”

A strong visual hook is about strategy, not just aesthetics. It’s knowing how to layer your text so it flows, how to use negative space to draw the eye, and how to make every movement or transition purposeful. When it’s done right, your content doesn’t just get seen , it gets felt.

Because in an oversaturated market, clarity is what stands out. If your audience has to work too hard to figure out what you’re saying, they’ll keep scrolling. But when you lead them through your content with intention, you make it easy for them to understand, connect, and take action.

At Tacye Joy Creative, every piece of content we create, whether it’s B-roll, carousels, or talking-head videos (yes you need them all), is designed with visual flow in mind. We don’t just make it look good; we make it work for you.

Ready for content that’s actually built to stop the scroll and spark connection? Let’s create something that makes people want to look twice.

10/10/2025

Look, B-roll isn’t dead. If anything, it’s the secret sauce you’re sleeping on. Everyone’s obsessed with polished videos and perfect shots, but honestly... People want to see the stuff that’s real the behind-the-scenes moments, the quick pans of your workspace, the coffee you’re half-drunk and forgot to finish.

Social media shouldn’t feel like a production nightmare. It’s supposed to be easy, doable. Sometimes the simplest B-roll clips are the ones that get the most eyes and, honestly, the most love.

Mix it up. Carousels that teach. Photos that hit. Quick videos that show the real you. B-roll that adds texture and life. Every type of content serves a purpose, and you don’t need to be perfect to connect.

Forget chasing the flawless feed. Build something that feels human. Because authenticity? That’s the real currency. So next time you’re out there doing your thing, just hit record. Those casual, “in-the-moment” clips? They’re gold.

Trust me, showing up real beats showing up perfect any day.

08/10/2025

Fall isn’t just a season, it’s a shift. A natural reminder that letting go isn’t weakness, it’s strategy. The trees aren’t dying when they drop their leaves. They’re making space for what’s next. And maybe you need to do the same... with your content, your process, your mindset.

Maybe your drafts folder is full of half-finished thoughts because you’re waiting for the “perfect” moment to post. Maybe you’ve been chasing trends that don’t actually align with your voice. Maybe you’ve been showing up out of pressure, not purpose. And you’re starting to feel it.

This is your permission to stop. Fall is the perfect time to slow down and reset. To stop creating for the algorithm and start creating from alignment. To return to what’s honest, relevant, and yours. The right people don’t want a perfectly polished version of you, they want what’s real, timely, and true.

That draft you’ve been sitting on? It’s probably ready. That post that doesn’t “fit your grid”? It might be exactly what your audience needs. The moment you stop filtering your message is the moment people start actually hearing it. This season, cut the noise. Water what’s working. Let go of what’s not. Unfollow what makes you second-guess yourself.. And for the love of momentum, stop waiting until it’s perfect. Hit post.

You don’t need to create more. You need to create honestly. Your next level isn’t in a trending sound or another content calendar. It’s in your drafts folder, your camera roll, your gut. Trust that.

Your reset doesn’t need a big rebrand, it starts with one decision: show up real. If you’re feeling this shift and need a little extra support, we’re here for you!

04/10/2025

Trends are fun, but you’re not going to catch me dancing on your feed anytime soon.

Here’s the truth: you don’t need to hop on every trending sound to grow on socials. What actually matters is showing up as you. Your face, your voice, your story. That’s what builds connection.

And showing up doesn’t have to feel overwhelming:
- Start with B-roll and add text + audio
- Share quick, real moments from your day
- Ease into talking heads when it feels right

Social media isn’t about performance. It’s about connection. And your people want the real you, not a forced trend.

So if you’ve been holding back because you don’t want to dance on camera, let this be your reminder: you don’t have to. Just show up in a way that feels good, and the right people will lean in closer.

03/10/2025

The industry insights are in, and the stats speak for themselves.

Buyers don’t just scroll anymore. They decide before they ever step inside a home, they want to see it, feel it, and imagine themselves there. That’s why video walkthroughs, lifestyle reels, and neighbourhood highlights aren’t just nice-to-have, they’re the new standard.

But here’s the truth: even the best content won’t deliver results if it’s not captured professionally, branded correctly, and distributed strategically. That’s where social media management changes the game.

The agents who adapt win. The ones who don’t? They’re left behind in the scroll.

Ready to stop blending in and start selling smarter? We take the guesswork out of posting, and make sure your listings don’t just get seen, they get sold.

27/09/2025

25/09/2025

What’s on our desks today? A mix of coffee cups, scribbled notebooks, and a whole lot of real life.

When I started TJC, it was about creating a business that gave me (and now my team) the flexibility to work in ways that feel balanced, and supportive. Remote work means our desks look different, but the heart behind them is the same: showing up creatively for our clients with strategy, and personality!

Terrah’s curled up on the couch with her venti, Lisa’s got her coffee that she’s reheated at least 4 times, and me? I’ve got Wren bouncing at my feet, Wyatt’s doodles in my notebook, and way too many tabs open on my screen.

This is the real life behind the strategy. And honestly? It’s exactly how I pictured it when I dreamed of building this team. Grateful for this little life ✨