28/08/2025
You’re Doing It Wrong: Posting Every Day
Somewhere along the way, social media advice got twisted into “post daily or you’ll disappear.” But here’s the truth: posting for the sake of posting doesn’t grow your brand, it waters it down.
On a recent Let’s Get Social call, someone shared how they had an idea for content, threw it together, and put it out on their page. And don’t get me wrong, I love those sparks of inspiration. But here’s the question: Does it connect back to the heart of your brand? Does it speak to what your audience cares about? Does it make them feel seen, understood, and eager to be part of your world?
That’s the difference between noise and strategy. Throwing spaghetti at the wall and hoping something sticks will only get you so far. What actually builds growth, trust, and long-term connection is content that lands with intention. Because when your audience keeps seeing you show up over and over again with posts that don’t resonate, the next button they hit isn’t “like” it’s unfollow.
At Tacye Joy Creative, we don’t chase frequency. We help our clients create content that connects, the kind that sparks recognition, builds trust, and gets remembered by the right people. Because you don’t need to be famous to everyone. You need to be trusted by the people who will convert, refer, and advocate for you.
Your audience doesn’t crave more posts. They crave content that reflects their world, their values, and their goals. And when you align your ideas with a clear strategy, that’s when growth happens.
