Tacye Joy Creative

Tacye Joy Creative The Fraser Valley's Favorite Social Media + Content Team. Creating authentic content through connection ✨
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We said Fraser Valley agency. We did not say Fraser Valley only. 😏We’re founded in Chilliwack by a team of women who gen...
09/24/2026

We said Fraser Valley agency. We did not say Fraser Valley only. 😏

We’re founded in Chilliwack by a team of women who genuinely love what they do. TJC has grown, our team has grown, and the work keeps taking us into new spaces, but the foundation remains.

But the work? The work goes wherever it needs to go. Across BC, across Canada, and yes, INTERNATIONAL.

Home base is the Fraser Valley. The reach is everywhere.

You don’t get what you deserve. You get what you dare to ask for.And a lot of founders are incredible at what they do… b...
09/23/2026

You don’t get what you deserve. You get what you dare to ask for.

And a lot of founders are incredible at what they do… but almost no one knows.

Not because the work isn’t there, but because talking about it feels uncomfortable.

Silence doesn’t protect your business. It just makes it harder for people to find you, understand what you do, or know how to work with you.

You don’t have to show up perfectly. You don’t have to feel confident every time.

You just have to be willing to say the damn thing. I’ll leave you with one quote that’s always stuck with me: Closed mouths don’t get fed.

The social media help you’ve been avoiding is a tax write-off.You know founders who spend six months saying, “I should r...
09/22/2026

The social media help you’ve been avoiding is a tax write-off.

You know founders who spend six months saying, “I should really get some help with content…” but the second it becomes an actual business expense, suddenly shift into deciding to do it on your own.

Meanwhile, you’re writing captions at 10 p.m., filming things in between meetings, and wondering why your content is the one part of the business that never seems to get done.

At some point, the expense isn’t just the help. It’s the time, energy, and brain space you keep spending trying to do everything yourself.

Consider this your friendly reminder to look at the business expense you’ve been avoiding.

Tag the founder who has been “thinking about hiring someone” since 2024. LOL

You are free now DADDIO. Somehow in the grief I find myself feeling grateful. Grateful he is no longer suffering. Gratef...
09/21/2026

You are free now DADDIO.

Somehow in the grief I find myself feeling grateful. Grateful he is no longer suffering. Grateful for every memory we made together, the ordinary ones, the ones that felt small at the time, the ones I did not know I was collecting until I needed them. Grateful that he was ours.

James Dureen. Jim. Jimmy. Daddio. Grandpa. The strongest man I have ever known with the biggest heart to match.

He showed up not because someone asked him to but because it never occurred to him not to. He raised us Dureen girls to be strong, to work hard, and to still have a little fun along the way. Every bit of that lives in me.

How do you choose just one photo of someone who had a smile like that.

The Donald Duck voice. The sound of you saying love you kiddo. Picking up the phone and hearing Hey Tace it’s Dad. You reminding me not to leave my gas tank on E and me never listening. The way your whole face lit up the second you saw the kids. Those are the things I will miss. The things I did not know I was collecting until now.

The last few years have been a lot. Growing my family. Building a business. And at the same time slowly losing you.

Motherhood and Entrepreneurship cracks you open. It forces you into the parts of yourself that are not healed and asks you to grow through them anyway. Going through all of this while learning to be a mom and building TJC is what got me through it. It gave me purpose when everything else felt like it was slipping. It made me better even when I was breaking.

Whatever I have in me, the guts, the grit, the refusal to quit, I did not find that on my own.

I got it from you.

You are my example, Dad. You always will be.
I hope I am making you proud.

Rest easy Daddio.
Love always and forever, Kiddo. 💔

09/21/2026

The real competition was never the business down the street.
It’s the voice in your head asking if you’re qualified enough to say that.

The self-doubt before you hit record.
The fear of being misunderstood.
The ego that would rather stay quiet than risk looking foolish.
The endless noise of wondering what everyone else will think.

This is why so many TJC shoots end up feeling a little more like a therapy session than a photo shoot. Because sometimes the thing standing between you and the content you want isn't a lack of ideas. It’s everything you’re carrying before you say them out loud.

A big part of our job is noticing that hesitation and the overthinking.

The most powerful version of your content is often the one where you stop worrying about how you’re going to be received long enough to actually say what you came to say.

That’s the real work and the camera is just where we get to see it happen.

09/16/2026

August had a little more windshield time than desk time.

Four cities, a lot of miles, and some really good people trusting us to capture what they do.

The myth of content creation is a laptop, a coffee, and a cute little desk setup.

Sometimes it’s that, and other times it's a full tank of gas and figuring out where you’re eating lunch between shoots.

August was a lot of the latter and we're pretty lucky the job gets to look like this.

I told someone about the new direction we’re taking with THE SHIFT and asked, “Am I being delusional?” We show up for ou...
09/15/2026

I told someone about the new direction we’re taking with THE SHIFT and asked, “Am I being delusional?”

We show up for our clients in person, wherever they are, local or not. We sit in their space, understand their world, and build the kind of connection that a screen can’t replicate.

Every real growth chapter of Tacye Joy Creative started as something that sounded a little unreasonable out loud.

Before it was real, it was an idea. Before it made sense to everyone else, it was something we believed in. Before the shift, there was always a little bit of delusion.

Maybe delusion is just growth before anyone else can see it yet.

So, THE SHIFT is here. And we’re excited to see where this one takes us.

Growing your business can sometimes feel like betraying the version of you who was grateful just to survive it.The versi...
09/14/2026

Growing your business can sometimes feel like betraying the version of you who was grateful just to survive it.

The version who said yes to every client, undercharged because something was better than nothing, and worked around the clock because slowing down felt risky.

So when you start wanting more, the guilt can show up.

But staying small isn’t always humility. Sometimes, it’s self-abandonment dressed up as loyalty to who you used to be.

You can be grateful for the business that you have and still decide it’s time to build something different. You are allowed to outgrow the version of your business that kept you safe.

09/12/2026

You might have noticed things are looking a little different around here, and it's intentional.

As Tacye Joy Creative grows, the way we create has to grow with it. We’re stepping into a new chapter of content creation and I’m SO excited about what this means for our clients.

We're now offering high-end videography, including interview-style video that gives you the space to actually talk about what you know, what you do, and why it matters.

A format that still amplifies your voice, expertise, and story.

As we grow, we're trying new things and investing in better ways to tell the stories of the businesses we get to work with.

This is the shift.

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Chilliwack, BC

Opening Hours

10am - 4pm

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