16/08/2026
Colour is the first thing people notice about an outfit - long before they clock the cut of your trousers or the texture of your jacket. So it's worth paying attention to what's actually working this season.
Summer 2026 marks a shift away from the brighter tones that have dominated recent years, back towards something more grounded. Olive, to***co and chocolate bring warmth without heaviness. Butter yellow and sage offer a softer way to introduce colour. Ecru does what white can't - flattering nearly every skin tone while showcasing the texture of linen, cotton and denim. And cobalt blue proves not every summer shade has to whisper.
Staples like navy and forest green haven't gone anywhere - they've just picked up some interesting company.
We've broken down all seven colours, including which skin tones and fabrics suit each one best, over on Ape.
Read the full guide via the link below.
From fresh neutrals to statement shades, these are the men's colour trends set to dominate summer 2026.