06/08/2025
“I’m just lost for words… it’s not me.” Ellen Tamati says she was devastated this morning to find her moko kauae image used without her permission on a billboard organised by Hobson’s Pledge, opposing Māori Wards. She says neither she nor her whānau gave permission for the image to be used, and they fully support Māori Wards, committing to vote 'Yes' in the upcoming referendum.
In a statement, Hobson’s Pledge said: “We are saddened to see that this billboard has caused personal upset. This is never our intention.”
Viewer advisory: This story contains emotionally distressing content. Te Kawa Paora has the full story.