Marketing Brew

06/11/2025

As CMO, Ellie Norman—who is a racecar driver herself—has a plan to spark love for the electric-car championship.

As CMO, Ellie Norman—who is a racecar driver herself—has a plan to spark love for the electric-car championship.

06/11/2025

The software company tapped three athletes with close ties to tech for its first activation as a Team USA sponsor and official partner of LA28.

The software company tapped three athletes with close ties to tech for its first activation as a Team USA sponsor and official partner of LA28.

06/11/2025

The marathon is also a big feat for marketers.

05/11/2025

Bianca Fernandez breaks down how her marketing background did and didn't help her clinch the title of Innovator of the Year on the marketing business reality TV show.

Bianca Fernandez breaks down how her marketing background did and didn’t help her clinch the title of Innovator of the Year on the marketing business reality TV show.

05/11/2025

Football and basketball players dominated Kantar's athlete reputation tracker for the second year in a row.

Football and basketball players dominated Kantar’s athlete reputation tracker for the second year in a row.

04/11/2025

She's chief client officer, Amp.

She’s chief client officer, Amp.

04/11/2025

It's one of the NFL's latest plays for new demographics of fans

03/11/2025

Actually, maybe it's a good thing if your product is being duped.

02/11/2025

Running, once seen as a grueling and solitary sport, now has a certain cachet, and marketers are lacing up their metaphorical sneakers.

02/11/2025

The league tapped club part-owner Issa Rae for its postseason ad campaign, which leans into storytelling around players and team rivalries.

The league tapped club part-owner Issa Rae for its postseason ad campaign, which leans into storytelling around players and team rivalries.

01/11/2025

The measurement company's annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.

The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.

01/11/2025

As customers cut spending, brands are increasingly positioning their products as part of an aspirational-yet-accessible way of life.

As customers cut spending, brands are increasingly positioning their products as part of an aspirational-yet-accessible way of life.