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The fitness tech brand used behind-the-scenes stunt footage from “Mission: Impossible — The Final Reckoning” to target m...
07/06/2025

The fitness tech brand used behind-the-scenes stunt footage from “Mission: Impossible — The Final Reckoning” to target men, its CMO told us.

The fitness tech brand used behind-the-scenes stunt footage from “Mission: Impossible — The Final Reckoning” to target men, its CMO told us.

The company is seeking to automate clip creation featuring “compelling” imagery, according to a patent application. ...
07/06/2025

The company is seeking to automate clip creation featuring “compelling” imagery, according to a patent application.

The company is seeking to automate clip creation featuring “compelling” imagery, according to a patent application.

A new ad called “Sports Forever” aims to showcase ESPN's legacy in sports while raising awareness about its forthcoming ...
06/06/2025

A new ad called “Sports Forever” aims to showcase ESPN's legacy in sports while raising awareness about its forthcoming ESPN streaming service.

A new ad called “Sports Forever” aims to showcase ESPN’s legacy in sports while raising awareness about its forthcoming ESPN streaming service.

A partnership with the blockbuster film was an authentic way to expand the Hawaii-beloved brand's audience, Spam's senio...
06/06/2025

A partnership with the blockbuster film was an authentic way to expand the Hawaii-beloved brand's audience, Spam's senior brand manager said.

A partnership with the blockbuster film was an authentic way to expand the Hawaii-beloved brand’s audience, Spam’s senior brand manager said.

The text-based platform, which has more than 350 million MAUs, presents a “low risk, high learning opportunity” rather t...
05/06/2025

The text-based platform, which has more than 350 million MAUs, presents a “low risk, high learning opportunity” rather than a place for conversions, media buyers say.

The text-based platform, which has more than 350 million MAUs, presents a “low risk, high learning opportunity” rather than a place for conversions, media buyers say.

Slate Auto's head of brand and marketing, Ben Whitla, said the Jeff Bezos-backed vehicle brand is focused on stunts and ...
05/06/2025

Slate Auto's head of brand and marketing, Ben Whitla, said the Jeff Bezos-backed vehicle brand is focused on stunts and influencer work.

Slate Auto’s head of brand and marketing, Ben Whitla, said the Jeff Bezos-backed vehicle brand is focused on stunts and influencer work.

Picking the right, cleared song to back social content is key, Jesse Korwin, CRO of music licensing platform Slipstream,...
04/06/2025

Picking the right, cleared song to back social content is key, Jesse Korwin, CRO of music licensing platform Slipstream, said.

Picking the right, cleared song to back social content is key, Jesse Korwin, CRO of music licensing platform Slipstream, said.

The brand spends about 40% of its sponsorship budget on women's sports.
04/06/2025

The brand spends about 40% of its sponsorship budget on women's sports.

The brand spends about 40% of its sponsorship budget on women’s sports.

The genre is more popular than ever, but some advertisers might be hesitant about appearing next to gory or graphic cont...
03/06/2025

The genre is more popular than ever, but some advertisers might be hesitant about appearing next to gory or graphic content, Jordan Newman, head of content partnerships at Spotify, told us.

The genre is more popular than ever, but some advertisers might be hesitant about appearing next to gory or graphic content, Jordan Newman, head of content partnerships at Spotify, told us.

He's CMO, Lucky Energy.
03/06/2025

He's CMO, Lucky Energy.

He’s CMO, Lucky Energy.

Monica and Evelyn Brady, who founded the Golden Trailer awards, say there are a few guidelines that can make a teaser st...
31/05/2025

Monica and Evelyn Brady, who founded the Golden Trailer awards, say there are a few guidelines that can make a teaser stand out.

Monica and Evelyn Brady, who founded the Golden Trailer awards, say there are a few guidelines that can make a teaser stand out.

TCS sponsors five of the seven World Marathon Majors, plus dozens of other running events.
30/05/2025

TCS sponsors five of the seven World Marathon Majors, plus dozens of other running events.

TCS sponsors five of the seven World Marathon Majors, plus dozens of other running events.

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