23/05/2026
One month in with my attorney client and we're making real progress. On April 15th, page 1 rankings were under 1%. Today we're approaching 10%.
A few things I've learned along the way:
-Keyword strategy takes time. There's genuine trial and error involved in finding the terms that drive real leads. It's part of why local SEO typically takes a few months to show results.
-Landing pages are essential. I use Clearscope, SEMrush, and ChatGPT to draft new pages, then my client reviews everything before it goes live.
-Internal links matter more than people think. They help Google and Bing understand and rank content faster. I diversify the anchor text as much as possible to keep it natural.
-Test different website links on your Google Business Profile. Swapping the destination URL and tracking the impact in SEMrush and Local Falcon can surface ranking opportunities that aren't obvious.
-Local Falcon's AI chatbot is underrated. When rankings aren't moving, I'll describe my scan results to it and ask for opportunities I might be missing. It's a good gut-check.
More updates as the numbers keep climbing.