THE LOOK OF THE YEAR Fashion Award direct line between those who create fashion, those who promote it and those who wear it as a profession. THE LOOK OF THE YEAR: Cindy Crawford, Vanessa Incontrada, Nina Moric, Ines Sastre, Natasha Stefanenko, Gisele Bundchen, Linda Evangelista have started their career thanks to THE LOOK OF THE YEAR, international event linked to the world of modeling and privile
ged observatory for research on future top model, able to engage each year more than 50 countries around the world. THE LOOK OF THE YEAR, which was founded in 1983, is now the international competition decreeing each year the standards of style, beauty and personality of the future top models in the world. Since 1983, the international final of THE LOOK OF THE YEAR hosts technical committees composed of the most recognized professionals in the world of image: fashion designers, photographers and models of international renown. AZZEDINE ALAIA, JOHN GALLIANO, Patrick Demarchelier, Peter Lindbergh, HELMUT NEWTON, LINDA EVANGELISTA, NAOMI CAMPBELL, GLEN AMBER and others have contributed to discover the new protagonists of the modeling. The selection of the finalists of THE LOOK OF THE YEAR begins with the candidature, worldwide, of approximately 350,000 girls aged between 16 and 22 years and culminate in the selection of 50 candidates participating to the international final. For each edition, THE LOOK OF THE YEAR offers contracts to be divided among the top three classified with the present agencies. 80% of the finalists of THE LOOK OF THE YEAR become professional models within two years after the conclusion of the event. The event involves models, agencies, industry, tv, radio, journalists, fashion houses, companies in the sector (makeup, beauty products, clothing, fashion, etc), as well as well-known personalities from the world of entertainment and fashion. THE LOOK OF THE YEAR fashion award will be given annually to the most creative designers, magazines and the best professionals in the industry. The World Final, where they participate in some of the most prestigious names in international fashion.