10/24/2025
Rule #1 in business (and social media): know your audience...
but I also keep my pulse on what’s trending: news, pop culture, even those NYC-mob or NBA 🏀storylines everyone’s talking about.
Why? Because trends 📈 shape attention & attention drives engagement. When you understand your audience and the world they’re influenced by, you know exactly how to connect in a way that feels real, relevant, and timely.