14/04/2022
When the Internet was new to consumers, everyone loved Email. One of the best parts of logging onto AOL was knowing that you'd receive a wonderful phrase, "You've Got Mail!"
But after a couple of decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about Email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue?
The answer is yes. Here are why email marketing is vital for businesses of all sizes.
1. Email is an easy way to reach mobile customers.
Email marketing has value for business owners because most people access their emails from their phones. And to compare, receiving emails on mobile is more suitable for mobile marketing than SMS because it works on mobile devices other than phones. Emails are free, whereas texting may incur a charge. Also, you have more space for content than text messages by doing emails, allowing for better marketing content.
2. It's the best way to keep customers informed.
The strategy is very effective at helping business owners and consumers stay connected. Consumers often seek email marketing campaigns from their favorite brands and local stores. There is a real value to staying connected to customers, and email marketing makes that easy to do.
3. Email coupons drive online and in-store sales.
Most online shoppers subscribe to store or product emails to save money; consumers say email coupons are necessary when grocery shopping online. Though consumers are looking to save money, it can increase revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The number of mobile coupons used is estimated to double over the next five years to reach 1 billion people. Email marketing is an excellent way to get the growing number of online bargain hunters. The big brands are already using this tactic for that purpose.
4. With easy customization and integration into other marketing tools. The flexibility of email marketing is another reason why marketers should keep the strategy in their marketing. With the depth of the email database and the crafter's skill, email marketing messages can range from simple to complex and can be personalized to include the name of the user and even more. Online retailers used personalized product recommendations with the customer's name and a unique welcome message and added shopping cart reminders to cover their personalization bases. Email marketing can also be utilized with any other marketing strategy, making Email an essential part of any integrated marketing campaign.
5. Email marketing is inexpensive.
To sum up: It's easy, effective, and inexpensive. Email marketing allows business owners to reach many consumers at a rate of pennies per message. Small-business owners on a budget make it a better choice than traditional marketing channels like TV, radio, or direct mail. Retailers consider email marketing one of the most effective customer acquisition tactics.
