18/07/2025
"BEAUTY EMPIRE" TOPS COMPETITIORS IN PHILIPPINE PRIMETIME, HOOKS AUDIENCES IN PILOT WEEK
A powerful new force has emerged in Philippine primetime as "Beauty Empire" – a groundbreaking collaboration among GMA Network, Viu Philippines, and CreaZion Studios – captivated audiences and outperformed its competitors during its pilot week.
The latest primetime offering from GMA Public Affairs won against rival programs in both Total Philippines and Urban Philippines, based on Nielsen TV Audience Measurement ratings data covering July 7 to 10.
In Total Philippines (PHINTAM), “Beauty Empire” charted an average combined (GMA/GTV) people rating of 4 percent (equivalent to 2.8 million viewers). This is higher compared to the ratings of its competitions, “Sins of the Father,” which only logged an average combined (A2Z/TV5/Kapamilya Channel/Jeepney TV) people rating of 3 percent and “Unchained Love,” with an average combined (A2Z/TV5/Kapamilya Channel) people rating of only 1 percent.
In Urban Phils., “Beauty Empire” registered an average combined (GMA/GTV) people rating of 4.4 percent (1.9 million viewers), still ahead of its rival programs, “Sins of the Father” with only 3.2 percent average combined (A2Z/TV5/Kapamilya Channel/Jeepney TV) people rating and “Unchained Love” with only 1.1 percent average combined (A2Z/TV5/Kapamilya Channel) people rating.
Headlined by Kapuso Primetime Princess Barbie Forteza as Noreen Alfonso, Kyline Alcantara as Shari De Jesus, and Ms. Ruffa Gutierrez as Velma Imperial, “Beauty Empire" also became the no. 1 show on Viu Philippines during its pilot week on television.
The revenge drama immediately resonated with viewers, drawing them into a high-stakes narrative that delves into the local beauty industry and challenges conventional beauty standards.
With such a promising first week, viewers can’t help but feel excited for the next episodes of the series.
“Level up ang pagkakagawa ng Beauty Empire! Plus the fact na shinoot pa raw sa SouthK
