Cyndi Zaweski

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Cyndi Zaweski

Hi, I'm Cyndi Zaweski, an award-winning journalist and content strategist here to help you tell better stories.

Learn the art of marketing that doesn't feel like marketing. StoryCraft simplifies personal brand storytelling for entrepreneurs who want to build authority through authentic content.

02/02/2025

Hi Facebook friends. I was coming on here to schedule posts. And my heart sank.

The truth is, I’m not a Facebook fan.

Please follow me on Instagram or Threads (links below) so we can stay in touch if you're interested in swapping marketing for storytelling.

Thank you for being here.

12/09/2024

“I’m not saying anything new.” “Why should anyone listen to me?”

When I was a new entrepreneur, those moments would almost convince me I wasn’t good enough for my dreams.

Now that I’ve been around the block, I know no matter how much has been said on a topic there’s always someone who will finally get it because of the way you say it.

Think about it this way — people have been buying books on the same subjects for generations.

They keep buying because they want new insights into persistent problems.

Your perspective is valuable — even if someone said something like it before — because information isn’t as important as insight into how to apply it.

It’s a gift to the person (who’s in your audience right now) that needs to hear that insight exactly the way you say it.

09/09/2024

No brainstorming partner? This will tease out your best ideas.

This is a practical way of developing meaningful insights that will help others, especially when you find yourself comparing your ideas to someone else’s ideas.

Cyndi

03/09/2024

This storytelling content framework makes your reader say, “Aha! You’re the expert I’ve been looking for!”

Happy Storytelling!

Cyndi

26/08/2024

This is an opportunity for you to come in clutch.

When you can make sense out of all the info and apply it to your reader’s specific situation, they’ll view you as THE expert.

Weave insights into storytelling, and hiring you will be their natural next step.

Cyndi

29/07/2024

How should $torytelling make buyers feel?

Relieved.

Relief that they are not alone.

Relief that they are in the right place.

Relief that there is a solution to their problem.

Successful $torytelling comes down to a belief in a better future with you as the guide.

If you liked this, you’ll like my newsletter.

Cyndi

26/07/2024

It’s easy to write stories when you know the moral, message, or takeaway.

Look at your brand’s core messages for inspiration.

For example, one of my core messages is “everyone can get better at storytelling.”

Scroll back, and you see a viral carousel post called “Steve Jobs Sucked at Storytelling.”

It’s a story about how Steve Jobs was crappy before became one of the world’s best.

The story illustrated my message more interestingly than just saying “PSA: Everyone can get better at storytelling.”

Translating big brand messaging into everyday posts is tricky.

But it’s what makes people care your brand — not just tips and tricks you share.

What morals, lessons, and messages do you want people to remember?

Cyndi

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Ascent StoryCraft is a copywriting and content service founded by award-winning journalist Cyndi Zaweski. See how Ascent can help you rise: www.cyndizaweski.com.