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Actual Source

Actual Source collaborates with contemporary artists and designers to publish limited edition books, fonts, clothing, furniture and objects.

Actual Source is a multi-format publisher that collaborates with contemporary artists, designers, and writers to release limited edition books, fonts, clothing, furniture, and objects. Recent collaborations include Dinamo, Joel Evey, Jan Horcik, Allan Ludwig, Girlbarf, Raf Rennie, Hassan Rahim, and Catalogue. Actual Source also offers creative services as Number 04, a studio specializing in art di

rection, branding, and creative strategy. The name Actual Source is derived from an exhibition by Number 04 that took place at the Utah Museum of Contemporary Art in early 2015.

30/08/2025

📢 SALE ANNOUNCEMENT 📢
20% off all books, magazines and whatnot! Goes through Labor Day weekend ❤️ USE CODE: BOOK20 📚

29/08/2025

Provo/Tokyo Tee
available at actualsource.org

Made with open-end yarn spun from American cotton, this 7.7oz heavyweight T-shirt is made with a slightly stiff texture, yet offers a plush, dry feel and excellent moisture absorption and quick-drying properties.

It also features a durable binder neck and carefully selected materials that will withstand repeated washing, making it a perfect piece for those who appreciate quality and an American style.

Features address for Beams in Japan and Actual Source in Provo. Designed by Actual Source + BeamsT

***UNIQUE SIZING***
MD CHEST/WIDTH: 24in LENGTH: 28.5in SLEEVE: 9.5in
L CHEST/WIDTH: 25in LENGTH: 29in SLEEVE: 9.5in
XL CHEST/WIDTH: 31in LENGTH: 26.5in SLEEVE: 10in
XXL CHEST/WIDTH: 26.5in LENGTH: 32in SLEEVE: 10

29/08/2025

Foggy Tee
available at actualsource.org

Made with open-end yarn spun from American cotton, this 7.7oz heavyweight T-shirt is made with a slightly stiff texture, yet offers a plush, dry feel and excellent moisture absorption and quick-drying properties.

It also features a durable binder neck and carefully selected materials that will withstand repeated washing, making it a perfect piece for those who appreciate quality and an American style.

 Designed by Actual Source + BeamsT

***UNIQUE SIZING***
MD CHEST/WIDTH: 24in LENGTH: 28.5in SLEEVE: 9.5in
L CHEST/WIDTH: 25in LENGTH: 29in SLEEVE: 9.5in
XL CHEST/WIDTH: 31in LENGTH: 26.5in SLEEVE: 10in
XXL CHEST/WIDTH: 26.5in LENGTH: 32in SLEEVE: 10

29/08/2025

Good Book Tee
available at actualsource.org

Made with open-end yarn spun from American cotton, this 7.7oz heavyweight T-shirt is made with a slightly stiff texture, yet offers a plush, dry feel and excellent moisture absorption and quick-drying properties.

It also features a durable binder neck and carefully selected materials that will withstand repeated washing, making it a perfect piece for those who appreciate quality and an American style.

illustrations by JP Haynie Designed by Actual Source + BeamsT

***UNIQUE SIZING***
MD CHEST/WIDTH: 24in LENGTH: 28.5in SLEEVE: 9.5in
L CHEST/WIDTH: 25in LENGTH: 29in SLEEVE: 9.5in
XL CHEST/WIDTH: 31in LENGTH: 26.5in SLEEVE: 10in
XXL CHEST/WIDTH: 26.5in LENGTH: 32in SLEEVE: 10

28/08/2025

The Stroke: Theory Of Writing
available at actualsource.org

The Stroke is the most concise and powerful statement of Dutch graphic designer Gerrit Noordzij’s theory of writing.

First published in Dutch in 1985 by Hyphen Press, The Stroke put forward a genuine theory of all writing, done with any kind of generating tool.
Noordzij starts with fundamentals of the space within and between letters and proceeds in stages towards a full account of how the strokes of writing can be formed, and an analysis of the qualities of letters. Along the way, there are reflections on history and culture, and remarks on method.
Noordzij’s theory serves to repair the split that grew, with the invention of printing, between written and typographic letters. He shows us the underlying written quality of all letters, with whatever technology they have been formed.

Published by De Buitenkant, 2019
Softcover, 88 pages, in color and b&w, 4.9 × 8.3 inches

28/08/2025

New tape celebrating 10 years 📦

27/08/2025

Kotn Ruled Notebook
available at actualsource.org

150 × 210MM Ruled Smyth sewn binding 224 Pages Munken print white 1.5 80gsm  Starline Greyback 250gsm
Printed in Belgium
(01-G-4M)

27/08/2025

Karel Martens: Unbound
available at actualsource.org

Unbound accompanies Karel Martens’ first solo exhibition at the Stedelijk Museum Amsterdam, bringing together a wide-ranging body of work Karel made and collected over the entire span of his decades long career. Containing works from the show, collaged, overprinted and juxtaposed with elements found around his studio, the book balances between being an artist book and a catalog.
“This publication, thoughtfully designed by Jordi de Vetten and Susu Lee in close collaboration with Martens himself, functions as a handbook to his work. But it’s an unconventional one: unstructured, non-hierarchical, playful, personal, and associative.”

With texts by Thomas Castro, curator of the exhibition and Rein Wolfs, director of the Stedelijk Museum.

216 p, ills colour & bw, 17 x 24 cm, pb, English Roma Publications

26/08/2025

BACK IN STOCK
David Reinfurt: A *New* Program for Graphic Design
available at actualsource.org

A *New* Program for Graphic Design is the first Communication Design text book expressly of and for the 21st century. Synthesizing the pragmatic with the experimental, A *New* Program for Graphic Design builds upon mid- to late-20th-century pedagogical models to convey advanced principles in an understandable form for students of all levels.  David Reinfurt, a graphic designer, writer, and educator, has developed a design curriculum at Princeton University in which three courses provide a broad and comprehensive introduction to the field for students coming from a range of other disciplines. These courses—Typography, Gestalt, and Interface—are the foundation of this book.  Through a series of in-depth historical case studies and assignments that progressively build in complexity, the book serves as a practical guide to visually understanding and shaping the increasingly networked world of information and design.  David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.
6 × 9 inches, 256 pages, softcover ISBN 978-1-941753-21-7  Foreword by Adam Michaels Introduction by Ellen Lupton Design by

26/08/2025

Inbar Levi: After Taste
available at actualsource.org

From .levi :  “After Taste is an intercontinental chronologically relevant time capsule, prospecting the ritual of reminiscing, incubating a memory, as well as releasing and sharing it, whereupon it is fully actualized.”

8.5x8.5 each copy includes 4x6 print 104 pages Soft cover Edition of 100 Printed in the United States

25/08/2025

Weekend shipments going out today 📦

22/08/2025

Server Tee
exclusively at actualsoruce.org

6.5 oz garment dye t-shirt with 3 color screen print.
IBM Logo designed by Paul Rand
Actual Source in collaboration with +
Made in USA

Photos: Cait Oppermann / FLOWERS ( & )

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