Attention FWD

13/08/2025

2015: Attention Span's FWD Team:
“There will be natural athletes, and there will be enhanced athletes."

2025 BBC NEWS:
"Enhanced Games swimmer 'breaks world record'"

https://www.bbc.com/sport/swimming/articles/c629996lnkro

23/10/2023

We are a strategy, communications, design and marketing agency creating winning strategies using authentic and forward-looking designs and thinking.

19/08/2023

Groundbreaking research from Hiroshima University has led to the creation of an allergy-free egg!

We think this advancement will pave the way to a more inclusive food culture-->

https://attentionfwd.com/takes/allergy-free-eggs-created-at-hiroshima-university/

18/07/2022

The NCAA is running out of time to save college sports.

Read the first ever AttentionFWD Op-Ed from contributor Luke Bronson. If the NCAA doesn’t act quickly to deal with new “name, image and likeness” (N.I.L.) rules booster cartels armed with dark money war chests will become college sports’ new gatekeepers.

https://attentionfwd.com/insights/ncaa-last-chance-college-sports/

OPINION: Can the NCAA Save College Sports - and Itself?

13/04/2022

College recruitment of young athletes means some kids are professionalized before they even finish 8th grade. Here’s why new N.I.L. rules, combined with college recruiting mayhem, may mean the end of the NCAA.

N.I.L. Rules and College Recruiting’s Growing Pains Could Be Terminal for the NCAA

11/04/2022

A must-read for parents, coaches, teachers and athletes alike. This 10-topic report covers the best and worst-case scenarios for the future of youth sports—and provides a roadmap for fixing what’s wrong.

A groundbreaking report with thought-provoking predictions of what youth sports will become.

09/04/2022

Gender fluidity will increasingly transform sports as we know it, but the road will be tumultuous. What will the evolution of public views on gender and sports look like? Be the first to find out.

How Increasing Gender Fluidity Will Transform Sports

07/04/2022

How do we prevent a coming youth sports disaster? How can we instead create a youth sports utopia? Our new report imagines the best-case and worst-case scenarios for the FUTURE of YOUTH SPORTS. This is a must-read for anyone involved with youth sports. Save 10% by entering coupon code FOYS10 at checkout!

A groundbreaking report with thought-provoking predictions of what youth sports will become.

04/04/2022

Youth sports is a $30B industry about to experience dramatic upheavals that will affect our children, our schools and our society. Be among the first to understand what’s coming by reading our report on the Future of Youth Sports.

A groundbreaking report with thought-provoking predictions of what youth sports will become.

14/03/2022

We’re down at SXSW in Austin! On tap for today: The data boom in sports, non-obvious trends shaping the world, the future of travel and more!