
24/06/2025
This episode of Down Home Dirt features a conversation between host Dusta and guest Vicky Toth, the creator of Clayton NC Business, a directory of local businesses on Instagram and Facebook with a soon-to-launch website. Toth explains that the directory was started to provide free exposure for Clayton businesses and address the challenges small businesses face in digital visibility, particularly with changing search engine algorithms like Google's Search Generated Experience (SGE). The discussion covers the importance of authenticity and storytelling in social media marketing for local businesses, the challenges of building and maintaining such a directory, and future plans to include a community calendar and premium listing features. Toth also shares her personal journey into the world of digital marketing and the inspiration behind creating a resource to support the Clayton community and attract visitors.
Connect with Vicki
[email protected]
https://claytonncbusiness.com/
https://www.instagram.com/claytonncbiz/
https://www.facebook.com/ClaytonNCBusiness/
https://www.youtube.com/