Emmanuel Epau, 3001 S. Congress Avenue (2025)

14/10/2024

I just wrapped up my first module of the MSBA program at Notre Dame. It’s been challenging in a good way that pushed me forward, exciting, and filled with learning experiences that have reshaped how I see the world of data.

Coming in with zero coding experience? Yeah, I was a bit scared. But honestly, that turned out to be the least of my worries. Between R, SQL, Statistics, Tableau, and everything in between, I've been able to pick up tools and techniques that I never thought I could. I've learned, unlearned, and relearned concepts through:

•Data Wrangling with R (yes, keyboard shortcuts are a game-changer)
•Data Management in SQL (relational databases are officially less scary now)
•Statistical Analysis (probability, regression... numbers telling stories!)
•Data Visualization (turning data into something people actually understand with Tableau)

Aside from academics, this journey has also been about growth and leadership through service. I am grateful for the amazing classmates and alumni I've met along the way. Between career fairs, workshops, and some good laughs, this experience has been much more than just textbooks and code.

What’s next? Who knows 🙂. It's module 2! And I’m ready to dive deeper and see where this data adventure takes me.

Takeaway? Data is fun, and it’s everywhere. It’s shaping everything around us. So, embrace it.

University of Notre DameUniversity of Notre Dame Mendoza College of Business

27/04/2024

I am deeply thankful for the Hilltop Community!

https://holycross-lakeview.sc.ug/celebrating-our-students-achievements-a-legacy-of-holy-cross-education/

05/07/2023

“I feel guilty about staying out of touch with my parents since the pandemic. There has been a 180 because I haven't been the same with them ever since. Even when we communicate, I don't remember how I was with them anymore. I wanted to broaden my perspective, so I applied to study abroad alone. I got accepted into St. Edward’s University with a scholarship, despite initial hesitations from my parents as they felt I needed to build my connections back home in the Philippines. I joined the cheer team first year, which was a great experience, and I got to compete in Disney World. I sadly left the cheer team when I couldn’t get the benefits it came with as an international student. I started as a biology major but switched to environmental science with a minor in graphic design.

My greatest struggle is not believing in myself or staying positive when I'm in doubt or when things are not going as planned. Still, I've also been learning how to counter that struggle, and it's not something you can just deal with alone. So it's learning to ask for help, being open about those struggles, and not covering them up. I was also scared to pursue environmental science as I couldn’t see how it was helping the earth and how a job would be available for me at that time. But again, it took resilience to navigate my career and connect it to the professional world. I also struggled to adjust to culture shock with my conservative home background, studying at a liberal arts school.

I plan to learn more about the essence of sustainability, especially for branding this in the Filipino context. Starting my career with an environmentally conscious City of Austin internship has been mind-opening toward this cause. I want to explore corporate sustainability more and build my credentials. As an athlete, I was good at throwing the shuttlecock in places hard for the opponent to reach. Same for life, you’ve got to adapt through your challenges and persevere toward success. It’s been an adventure that has taken a lot of resourcing, dedication, grit, and resilience to navigate to where I am now. So yeah, like my Dad always says, pull through wherever you need to be, wherever you need to go, pull through.”

23/05/2023

Kass's Light in Darkness - I started college as a communications major but wasn't passionate about it. I switched to psychology, but the pandemic hit, and I dropped out. I went back home to Houston and worked at HEB. I realized I wanted to return to school, so I took career quizzes and discovered that teaching was a good fit for me. I've always enjoyed helping others, and teaching seemed a great way to make a difference in young people's lives. However, the education program at my university was being phased out. I was devastated, but I found a loophole and decided to minor in education and get certified through that. I'm now studying history with an education minor to become a middle and high school teacher. I plan to eventually find a program that will pay for my grad school.

My saddest moment in college was during freshman year. I was going through many firsts- exciting and overwhelming - a new city, friends, a relationship, and living independently. I felt increasingly unprepared for everything, but I put on a brave face. One vulnerable moment broke me into an emotional spiral. I checked myself into a mental hospital at the end of October. It was scary, and I felt like my life was falling apart. While there, I realized that taking care of my mental health needed to be a priority to enjoy any other aspect of my life. I became grateful for that dark moment because it made me come out stronger on the other side. I learned that you're never as prepared as you think for everything and the value of caring for not just external but internal things like the mind, body, and soul. “...everyone goes at their own pace!”

I am happiest with my friends, who I know I can always count on. However, I fear the future because my friends and I are graduating and entering different stages of life. I am worried about how our relationships will change and what the future holds for us. My favorite places on campus are the pond area and the grotto at night because the candles make the lighting more beautiful. I love watching the moon and hearing the sprinklers turn on. It's a peaceful and relaxing experience that allows me to take in all the sights, sounds, and feelings around me.
St. Edward's University

02/02/2023

Steeples with crosses have stood as symbols of hope, faith, and resilience for centuries. They tower above the surrounding landscape, reaching toward the sky as a beacon of inspiration and guidance. Whether a small wooden church in a rural village or a grand cathedral in a bustling city, a steeple with a cross symbolizes a gathering place for people from all walks of life to come together and celebrate their beliefs. The sight of the cross against the backdrop of a sunrise, a sunset, or a beam of light has the power to evoke a sense of peace and comfort, reminding us that we are not alone in our struggles and that there is always hope. What is it to you? Does all this change it? Is it just a steeple? 🤷🏽‍♂️
👇🏾One Click at a Time!📸😉

01/02/2023

The sunset may set, but the memories captured in its portrait will last a lifetime, holding a piece of the magic in your heart. This is at South Mountain Park during the SBE experience, one of Phoenix's points of pride. It’s an enjoyable place for hiking, biking, scenic drives, and sunset views! 👇🏾One Click at a Time!📸😉

31/01/2023

The pearl of Africa shines bright with its breathtaking wildlife and warm hospitality, reminding us that true beauty lies in the diversity and kindness of our world. Last summer, I took these at Ssezibwa Falls in Mukono district as well as The Source of River Nile in Jinja District as we ventured the great tourist attractions in Uganda.👇🏾One Click at a Time!📸😉

30/01/2023

A portrait photograph captures our essence and reminds us of the beauty and strength within us. I hope this serves as a reminder. One Click at a Time!📸😉

29/01/2023

Embrace the beauty in the everyday and find inspiration in the unexpected St. Edward's University Emmanuel Epau

05/01/2023

As we continue exploring and reaching our full potential, Shakiib Wauyo and I participated in the 2022 3Day Business startUp and iChallange organized by The Bill Munday School of Business at St. Edward's University. Our business idea was ranked the best this year. As young African entrepreneurs, this is only a step towards being a part of the solutions to the world's challenges.

30/12/2022

SOCIAL MEDIA ANALYTICS

Where do you go for actionable social media marketing statistics?
I'm glad for the insights provided by some truly fantastic tools that help me make sense of my social media behaviors. What percentage of my following has increased this month? Which posts appear to be the most popular? When do you think it's best to post?
There are tools available to assist you in finding the answers. In this post, I've compiled a list of some of my favorites. Feel free to experiment with them and see what you can learn!

What is social media analytics, and how do you use them?
Before we get into some of the best social media analytics solutions on the market, I'd want to briefly discuss how we define social media analytics.
We define social media analytics at Buffer as the collection of data from social media platforms to educate and steer our marketing approach. You may monitor your performance against your social media goals by paying close attention to social media analytics.
Social media analytics software is typically used in conjunction with social media management software. The latter allows you to plan and schedule your social media material, whereas the former allows you to track results and inform your approach.

The following are five 5 social media analytics dashboards from various social media platforms.
All of the major social media platforms have built-in analytics and dashboards that provide useful information about your activity on the platform. Here's how you get the data and numbers that social media platforms provide.

1. Facebook Insights

Facebook Insights, which is available to all Page admins, offers you the complete statistics behind your posts, fans, and reach. You may also create a list of Pages to Watch from the Insights tab, which provides data on the performance of other pages. The above data is directly picked from a page of a non-profit organization whose social media platform I manage.
How to get there: In the menu bar across the top of your page, click the Insights tab.
A quick tip: You can check the entire numbers for each post in your Page's timeline by clicking on the people reached number at the bottom of the post.

2. Instagram Insights

Instagram Insights — Instagram's native in-app statistics — will be available to you if you have an Instagram Business Profile. It has a lot of information about your profile, posts, stories, and adverts. It also contains extensive information about your followers, such as the hours and days when they are most active. The above insights are directly picked from my personal Instagram account.
How to get access: If you have a personal Instagram account, you must convert it to a business account. In the mobile app, go to your profile page, hit the menu symbol in the upper-right corner, and select Insights.
A quick tip: You can find information about the typical times when your followers are online in the Audience area. This might help you figure out when the optimal time is to publish on Instagram.

3. Twitter Analytics

Twitter will offer you with a 28-day review of your profile's performance in terms of profile visits, follower growth, tweet impressions, and mentions. It also provides statistics on interaction, like retweets, mentions, favorites, and clicks, as well as an analysis of the impressions your tweets, are receiving. You can export all of the information and create some really cool reports on your own.
How to get there: Go to analytics.twitter.com after logging into your Twitter account.
A quick tip: Clicking on the bar chart symbol of any of your tweets will reveal a detailed analysis of the tweet's engagement, including URL clicks, username clicks, image clicks, and expanded data.

4. LinkedIn Analytics
You may track engagement with your updates and see other metrics about your followers and visitors for a Page that belongs to your company or group. You get access to Talent Brand analytics if you've upgraded your Page with LinkedIn Career Pages.
How to get there: Sign in to your LinkedIn Page admin center, then click the Analytics tab in the menu and choose Updates, Followers, or Visitors from the dropdown.
A quick tip: A blue line represents desktop view,s and an orange line represents mobile views in the Visitor stats area of your Company Page. To see the combined data, toggle the Aggregate mobile and desktop stats option at the top right.

5. YouTube Analytics

YouTube Analytics is a comprehensive method for measuring the success of your videos and channels on YouTube. It tracks a variety of parameters, such as estimated traffic sources, watch time, views, profits, ad performance, audience retention, and subscriptions. Again the above data is for a Youtube channel, "The Infinite Singers".

How to Get In: Go to youtube.com/analytics after logging in.
A helpful hint: You'll be transported to the detailed channel analytics page by clicking SEE MORE underneath the main dashboard. Click More > Playback location to check where your video is being seen - on your YouTube channel page, the ordinary YouTube URL (watch page), or embedded in another website or app.

Citations
YouTube. (n.d.). Accounts.google.com. https://studio.youtube.com/channel/UCCYo9gUxAOcdpXfQqvmz4wg/analytics/tab-overview/period-default
Friends of The Infinite Singers. (n.d.). Www.facebook.com. Retrieved February 16, 2022, from https://www.facebook.com/groups/friendsoftheinfinitesingers/insights/?section=growth
Log into Facebook. (n.d.). Facebook. Retrieved February 16, 2022, from https://business.facebook.com/latest/insights/overview?asset_id=100339072549786&nav_ref=ig_web_return_path_button
https://twitter.com/login. (n.d.). Twitter. Retrieved February 16, 2022, from https://analytics.twitter.com/user/EmmanuelEpau/home
Redirect Notice. (2022). Google.com. https://www.google.com/url?sa=i&url=https%3A%2F%2Fnetbasequid.com%2Fblog%2Fwhat-is-social-media-analytics-why-is-it-important%2F&psig=AOvVaw0FZWZtT_ZyPJHcxmB6_eYR&ust=1645076412326000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCJjcyq_Bg_YCFQAAAAAdAAAAABAD
‌HOW TO MAKE THE MOST OF SOCIAL MEDIA IN YOUR WORKPLACE AND CAREER | Emmy Epau. (n.d.). Sites.stedwards.edu. Retrieved February 16, 2022, from https://sites.stedwards.edu/eepau/2022/02/08/how-to-make-the-most-of-social-media-in-your-workplace-and-career/
HOW TO DEVELOP A SOCIAL MEDIA STRATEGY. | Emmy Epau. (n.d.). Sites.stedwards.edu. Retrieved February 16, 2022, from https://sites.stedwards.edu/eepau/2022/01/25/how-to-develop-a-social-media-strategy/

30/12/2022

HOW TO MAKE THE MOST OF SOCIAL MEDIA IN YOUR WORKPLACE AND CAREER

Many brands and businesses are using social media in recent years. What is taken as a "time-waster" and "distraction" by some writers is now helping many businesses increase their online presence by boosting their Twitter, Instagram, and Facebook followers.
As time passes, social media continues to prove to be a valuable instrument for streamlining corporate processes and for establishing a successful profession in any industry. Because of the billions of people that use these platforms, businesses can reach a much wider audience at once. It also helps people to network with other professionals, which is beneficial for those who are looking to advance their careers.
As a result, in this post, we'll go through the best ways to use social media in your job and business in order to help you grow and succeed at what you do.

Six Ways to Maximize Social Media and Advance Your Career
Think again if you believed social networking was only for fun and a way to waste time. Social media has become an integral component of how people communicate, and it is frequently a crucial part of the workflow in a variety of industries and organizations, from businesses to government agencies. As a result, there are a variety of ways that social media might benefit your job. Here are seven tips to help you make the most of social media and advance your career.

Create a Business Profile
Give your profile a professional appearance that demonstrates your values to visitors. If you already have a profile, you may need to make some modifications. Furthermore, getting it correctly the first time saves you the hassle of having to edit it constantly for new profiles.
Depending on the items or services you want to offer, the first thing you'll need to do is include a display picture of your brand or business name, or a well-edited photo of yourself.
Then, in your bio, offer a brief but detailed description of what your brand or company stands for. Make sure it emphasizes your strongest abilities and that each description is free of grammatical errors. This will make it easier for folks who require your services to find you.
Stephanie Crawford says, “One of the advantages of the Internet is that it's always on. This means that you can post your professional skills and experience, and make that information available to people anywhere, anytime. It also means that you can search for information about others, both in and out of your social network, when you need to.”

Which is a good reason why you need to create a professional business profile.

Make friends with the locals.
There is no such thing as an island, especially in business. You can connect with like-minded people and other individuals or firms in your field via social media. These specialists will provide you with insider knowledge of the corporate sector as well as trends that will influence your decision-making and action plan.
Try not to confine your connection activities to just your geographic location when doing so. In reality, if you want your brand or business to go worldwide, you should interact with both local and international groups. Connecting with overseas populations serves as an effective method of self-promotion, as partners and investors from these areas are more likely to hear about your brand or business.

Contribute to the community
Interaction is required on social media platforms. Rather than being a passive member who simply takes information, try to be an active member who also gives it. Share your thoughts, resources, and insights on your profile, which may be of interest to other brands and businesses in the community. You're establishing a reputation for yourself and bringing value to the community by doing so.

Participate in job boards on the internet.
The majority of online employment marketplaces provide useful information on how to advance your career and provide value. They also bring you up to date on current career opportunities. You may obtain access to knowledge that can assist you in taking your company or brand to the next level by joining these platforms. Recruiters and investors may be interested in your products or services, prompting them to cooperate with you in some cases.

Analyze the outcomes
The success of your efforts is demonstrated by the results. Because you're using social media to establish your online reputation, you should track your progress over time. For example, you may use Google to look up your brand or business and see what comes up. You may also test it on other social media networks or create a custom hashtag.

Consistency is key.
Do not let your profile sit idle for more than a day. Make sure you're participating in tweets or trends that are relevant to your company and its community. Add new abilities and recent projects you've accomplished to your profile to keep it up to date. You'll be able to attain more growth if you're consistent.

Conclusion
Social media is a versatile and effective instrument. Because so many individuals use social media sites every day, every business or brand will find its target audience there. Social media could be the perfect force to boost your career and business if you have the appropriate plan, devotion, and consistency.

Citations
Digital Agency Network's Jobs Page. (2021, July 30). Digital Marketing Agency jobs. Digital Agency Network. Retrieved February 8, 2022, from https://digitalagencynetwork.com/jobs/
Crawford, S. (2010, September 27). 5 Ways Social Networking can help your career. HowStuffWorks. Retrieved February 8, 2022, from https://money.howstuffworks.com/5-ways-social-networking-can-help-your-career.htm
Vanas, D. (2021, August 8). 5 dangers of social media. Entrepreneur. Retrieved February 9, 2022, from https://www.entrepreneur.com/article/377940

30/12/2022

HOW TO DEVELOP A SOCIAL MEDIA STRATEGY.

One of the changes that came up as a result of the pandemic is the drastic social media growth and presence, putting the business world to the challenge of keeping up with the trends for survival. Having millions of individuals scrolling on screens and watching media content makes it very important to develop a social media strategy. I prefer dividing the process into four steps:

Research Your Target Audience.
Doing potential research about your target audience helps you to know the right words for your business pitch, and engagement, understand who you to sell to, and engage on social media. This gives you specific information about who your audience is, who your customers are, what niche tends to buy from you, and who you are trying to reach out to.

Competitor/Market research.
Researching and analyzing what your competitors are doing gives you a strategy to outcompete them, basically repurposing your strengths for marketing your brand and products. Some people may not agree with this approach but it’s a great way to know if there are no publications on a specific product to use as an opportunity and if there is a gap in the market that you could use to your own benefit.

Setting Goals.
This all starts with knowing the goals of your company to help you tailor that into social media-specific goals. These then guide you in knowing which tracking tools like google analytics to use in providing you with the metrics that can be measurable.
You as well always need to consider the SMART (Specific, Measurable, Attainable/Assignable, Realistic, and Time-Related) acronym while creating your goals. The first use of this term in the management context was in November 1981 by Dr. George Doran, you can check out his point of view on a YouTube video. To break it down:
Specific:
Specificity in setting goals matters a lot as it encourages motivation in achieving goals. A few questions to ponder while creating clear goals are:

What are we trying to accomplish as a company?
What resources do we have?
Who is in charge of this goal? And
Why this goal?

Measurable:
This helps you to track your progress in achieving your goals which are say the increase in the buying rate, customer clicks, and so on.

Achievable:
It is important to consider realistic and achievable but not too easy goals to avoid demotivation. The questions to ponder in this section are:
Do we have the capacity to achieve this goal?
Do we have the right resources to achieve this goal?
What constraints do we have at hand?

Assignable:
Dr. George Doran addresses this as assignable unlike achievable in the above YouTube video. This means assigning a specific goal to one person rather than two or more makes it easy to achieve a goal rather than having people debate on who is responsible.

Relevance:
It’s vital that your goals align with your company’s mission, vision, and values to avoid contradictions that may affect your general strategy as a company.

Time Related:
Knowing the time period needed to achieve your goals helps in setting a strong strategy and understanding the right resources to use.

Develop the infrastructure.
This involves setting up a scheduling tool and standard operating procedure if you don't have any. This helps in saving time for everything by knowing which content is needed and when it is posted online. The SOPs do a good job at helping out new employees to know what you do as a company, when you do it, how the content calendars get approved, what to do in case of any customer service issue, and the vital contacts in case of technicalities.

Citations.
“SMART Goals History with Dr. George Doran.Mpg.” YouTube, uploaded by Kevin Gazzara, 12 Sept. 2010, youtu.be/7LWbCqjLE-I.

Emmanuel Epau

14/10/2024

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