11/30/2025
N/A beer sales are up 23% in 2025, and more breweries and bars are expanding their non-alcoholic lineups to meet the shift in consumer preferences. Operators report that a wider N/A selection—ranging from craft picks to zero-proof cocktails—can keep guests staying longer. With Dry January on the horizon, this Expert Topic highlights how places like Cloudburst Brewing and Church-Key Brewing are preparing for increased interest in these options.
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