12/10/2025
McFarlane believes that Negril remains one of the most beautiful and marketable resort areas in the World, but emphasizes that stronger destination marketing and year-round visitor engagement are key to unlocking its full potential. His approach combines modern digital marketing tools with traditional hospitality values — ensuring that both international travelers and Jamaican staycationers feel seen, served, and spoilt.
Negril — Jamaica’s famous west-end resort town known for its seven-mile beach and golden sunsets — continues to inspire new generations of hoteliers and tour...