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Cheers Magazine The business magazine for the full-service and . Sign up for our e-newslet

Cheers Magazine is a business publication for full-service restaurants and bars. We serve decision-makers within independent and chain restaurants, hotels, and other on-premise establishments with information to help these operators drive revenue. Each issue of Cheers is packed with ideas and best practices, from the latest beer, wine and spirit products news to bartending techniques to food pairi

ngs to staff training and customer service. Cheers also offers exclusive data from its sister company, The Beverage Information & Insights Group, to help beverage managers stay ahead of the trends and industry developments.

Tequila Day is here!
24/07/2025

Tequila Day is here!

National Tequila Day is July 24, and we can't think of a better reason to celebrate with cocktails made from the agave spirit. Here are seven tequila

Happy 4th!
03/07/2025

Happy 4th!

This variation on the classic uses a flavored tequila and blu Pop Rocks candy rim for a festive touch. Firework Margarita 1 ½ oz. 21Seeds Grapefruit

Chillin at the Chili's Frozen Margarita launch in NYC.
25/06/2025

Chillin at the Chili's Frozen Margarita launch in NYC.

The famous Adobada Bam Bam cocktail at Superbueno in NYC, enjoyed at a pre-Cinco de Mayo party with Mezcal Union.
02/05/2025

The famous Adobada Bam Bam cocktail at Superbueno in NYC, enjoyed at a pre-Cinco de Mayo party with Mezcal Union.

Happy SPD!
14/03/2025

Happy SPD!

It's time to gear up for St. Patrick's Day and celebrate all things green — especially green cocktails. Here are seven we like for this year, several of

28/02/2025

Fat Tuesday is, well, Tuesday, so let le bon temps roule with some Mardi Gras cocktails this weekend. Here are six that we like, straight from the Big

21/02/2025

Every day is pretty much Margarita Day, but when Feb. 22 falls on a Saturday, look out! There are so many good riffs on the ’Rita so for this National

Scenes from Hampton Water's "Bubbly & Suds" event at the La La Laundry laundromat in New York.
31/01/2025

Scenes from Hampton Water's "Bubbly & Suds" event at the La La Laundry laundromat in New York.

29/01/2025

Chinese New Year begins on Jan. 29, ushering in the Year of the Snake, and celebrations will kick off worldwide. You don't have to be a Chinese concept to

Happy Holidays!
23/12/2024

Happy Holidays!

Your guests are looking to make merry this season, so be sure to have some special holiday cocktails on offer. Here are 10 we like for this year,

Happy Thanksgiving!
27/11/2024

Happy Thanksgiving!

Thanksgiving is coming up, and while it's a huge time to gather with family and friends at home, it's also a big weekend for going out. We've picked seven

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