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Cheers Magazine is a business publication for full-service restaurants and bars. We serve decision-makers within independent and chain restaurants, hotels, and other on-premise establishments with information to help these operators drive revenue. Each issue of Cheers is packed with ideas and best practices, from the latest beer, wine and spirit products news to bartending techniques to food pairi

ngs to staff training and customer service. Cheers also offers exclusive data from its sister company, The Beverage Information & Insights Group, to help beverage managers stay ahead of the trends and industry developments.

Celebrating the launch of Mijenta Tequila’s Symphony Series No. 3 at Stone & Soil in NYC.
25/03/2026

Celebrating the launch of Mijenta Tequila’s Symphony Series No. 3 at Stone & Soil in NYC.

11/03/2026

How do you get green cocktails for St. Patrick’s Day without resorting to food coloring? Matcha, melon liqueur and mint are three suggestions htat came up Recipes for St. Patrick’s Day Cocktails

05/03/2026

It wouldn't be St. Patrick's Day without bold, malty depth of Guinness stout. Why not add to your celebration this year by baking a Guinness Chocolate Here's the recipe for a Guinness Chocolate Cake made with the Irish stout beer

Get ready to shake things up on Valentine's Day!
12/02/2026

Get ready to shake things up on Valentine's Day!

The biggest takeaway from perusing stacks of 2026 beverage alcohol and hospitality trends and predictions is that consumers this year will be all about

Pisco Sour Day is Feb 7!
05/02/2026

Pisco Sour Day is Feb 7!

National Pisco Sour Day is Feb. 7, this year, but not to worry if you miss it: The celebration of pisco goes on all month long. La Peruvian restaurant La Mar shares its recipe and tips for making the Pisco Sour cocktail

22/01/2026

New York’s WarrenPeace, which opened in 2022, is rooted in the team’s Albanian heritage. The cocktail bar and restaurant draws inspiration from the The story of the Balkan Breakfast cocktail at WarrenPeace in New York

08/01/2026

It's a new year and resolutions abound, often focusing on health and wellness. For many people, that means abstaining from alcohol for the month, which Recipes for eight zero-proof cocktails that are perfect for Dry January

23/12/2025

The holiday season is in full swing, and people are seeking fun experiences and festive drinks. Here are just a few of the themed cocktails we like for Get festive with these 10 holiday cocktail recipes

A few scenes from the Dec. 9 opening party of Seirēn, which brings the coastal spirit of Spain and Portugal’s conservas ...
10/12/2025

A few scenes from the Dec. 9 opening party of Seirēn, which brings the coastal spirit of Spain and Portugal’s conservas tradition to New York’s Chelsea neighborhood.

04/12/2025

Members Only, the clothing brand best known for its 1980s-era bomber jacket, turns 50 this year and has unveiled its first bar and showroom in New York. A look at the new bar and showroom in New York from apparel brand Members Only

Happy Thanksgiving!
25/11/2025

Happy Thanksgiving!

It’s time to give thanks, and we are thankful for all the great cocktail recipes submitted to us throughout the year. We couldn’t do it without you! Here These seven cocktail recipes are great for Thanksgiving and other fall events.

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