07/08/2025
Here are the best times to post on Instagram and Facebook in 2025 based on the latest engagement trends and algorithm updates:
📅 Best Times to Post on Instagram (IG)
Day Best Times to Post (EST)
Monday 9 AM – 11 AM, 6 PM
Tuesday 9 AM – 12 PM, 6 PM
Wednesday 8 AM – 11 AM
Thursday 9 AM – 12 PM, 7 PM
Friday 8 AM – 10 AM, 5 PM – 6 PM
Saturday 10 AM – 12 PM
Sunday 9 AM – 11 AM
💡 IG Pro Tips:
• Avoid late-night posts (past 9 PM)
• Reels perform well in the late afternoon (4 PM – 6 PM)
• Use Stories in the morning or evening for highest engagement
📘 Best Times to Post on Facebook (FB)
Day Best Times to Post (EST)
Monday 8 AM – 10 AM, 6 PM
Tuesday 9 AM – 12 PM
Wednesday 8 AM – 11 AM, 6 PM
Thursday 9 AM – 1 PM
Friday 7 AM – 9 AM, 1 PM
Saturday 10 AM – 12 PM
Sunday 9 AM – 11 AM
💡 FB Pro Tips:
• Weekdays see more traffic in the morning (before work) and early evening
• Weekend posts do well mid-morning (9 AM – 12 PM)
• Facebook Groups: Post around 7 PM for engagement
🧠 General Posting Strategy
• Test and analyze: Use IG Insights and page Insights to find when your audience is most active.
• Consistency matters more than perfection. If you can only post 2–3 times a week, post consistently at high-engagement times.
• Content Type:
• Reels → afternoons/evenings
• Carousels → mid-morning
• Stories → early AM or PM
Contact me for more info..