
27/08/2025
Qixi Festival in China: Celebrate Love, Tradition, and Creativity.
From the legendary story of Niulang and Zhinu to modern romantic campaigns by top brands, Qixi Festival, celebrated this year on August 29, 2025, is China’s very own Valentine’s Day.
Discover how ancient rituals, starry skies, and even luxury brands like Gucci and Burberry bring this timeless celebration to life.
And you? Are you ready to join the Chinese market?