Perpetual Traffic

20/07/2024

It’s pretty rare that we get both a Pulitzer Prize and a two-time New York Times best selling author on Perpetual Traffic…check out this show with Charles Duhigg where we talk the psychology of marketing and connection…then get his new book Supercommunicators, as well as the classic The Power of Habit!

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from t...

03/11/2023

Marketers, ever heard of the Hourglass Theory? Start broad, then narrow down to your niche, and expand again for growth. Let’s talk strategy and success.

26/10/2023

70% of Meta ad ROI comes from creative." True or hype? Let's dissect this claim. Marketers, tune in!

24/10/2023

Rethink brand success with the game-changing MER approach. Plus, insights from Byron Sharp. Must-watch for marketing leaders!

19/10/2023

Every marketer's journey has its highs and lows. 💡 Here's a little trip down memory lane where I learned the real value of targeting. Think you're raking in conversions? Think again. Dive into my rollercoaster experience of converting 'Peppa Pig' fans.

13/10/2023

Ever wondered why once-lauded companies from 'Good to Great' seem to have lost their luster? Dive deep with us into the cyclical nature of business greatness, the role of leadership, and the pitfalls that companies, even the iconic ones, often fall into. And most importantly, discover why these lessons are crucial for every marketing executive!

05/10/2023

The digital landscape is changing with iOS 17's decision to strip Click IDs in specific applications. This significant move influences how we understand user behavior, track conversions, and determine ad relevance. It's more than just a technical update—it's a strategic challenge.

Dive into our in-depth discussion on the iOS 17 update and how we can navigate these changes as informed and proactive marketers.

28/09/2023

Lauren Petrullo breaks it down for all you marketing mavens out there! Discover the powerful, yet simple strategies to skyrocket your Instagram engagement and convert competitors’ followers into your fans! 🚀 Don’t let vanity numbers distract you; it’s all about genuine engagement! Dive in to uncover how!

22/09/2023

Ever encountered roadblocks when advertising solutions that platforms like Google and Facebook restrict? If your product is in the gray zone, it's time to learn the tricks of the trade!

Dive deep into this rich conversation as we unlock strategies to market restricted products effectively.

18/09/2023

Think your marketing is on point? Think again. The iOS 14.5 update threw a wrench in the gears for many, but it's the ignorance about exclusions that's causing campaigns to crash and burn.

From 'weekend agencies' to deep dives into algorithms, we're breaking it down. Know what to look for and how to adapt.

15/09/2023

Google's "new customer acquisition" checkbox - a boon or a bust? Here's a candid dive into the unpredictable nature of Google Ads and why even in an AI-driven world, the human touch of media buyers remains irreplaceable. If you're involved in marketing decisions, this is a must-watch.

14/09/2023

Searching for that one magic marketing bullet? Spoiler alert: It's not just about one trick. Learn how the biggest brands scaled from millions to multi-millions by orchestrating a symphony of channels. 🎻🎺🎹 Dive in.