UK tv adverts

06/09/2023

CHANGING THE LANGUAGE

renault advertise a new car with 2 different pronunciations of the word hybrid

as expected the word is pronounced with emphasis on the first syllable as in *hy*brid. but more inexplicably it is also pronounced with emphasis on the second syllable as in hy*brid*

what is the reason for this? is it just a way of making the product sound unique? it's mysterious. or perhaps mysteri*ous*. and definitely pretentious

05/09/2023

PATRONISING GUFF OF THE WEEK

'we all breakfast differently because we *are* different' - alpro

05/09/2023

NATURAL

'we start with nature's pick n mix' - jordans

'by Garnier - naturally' - garnier

'natural food that wont break the bank' - harringtons

'you are powered by nature... naturally healthy' - james wellbeloved

30/08/2023

FREEDOM

' true freedom is an all-electric SUV' - toyota

'born free, free as the wind blows, free as the grass grows...' - dacia duster

'set them free with dairylee'

freedom huh?

24/08/2023

TWADDLE AND GUFF

'we are the music makers, the dreamers of dreams
we are the tastemakers of the world it seems
we imagine what a can can't
don't limit yr sparkling water
if you can dream it, you can stream it
soda stream
push for better'

23/08/2023

GIBBERISH

sometimes only the advertising agency knows what they mean -

PANDORA jewellery - 'life is always in the making. life is always the best story'

22/08/2023

MCCAIN REGENERATIVE FARMING

some just-perceptible dubbing going on with down to earth imogen, the potato farmer. perhaps she sounded too down to earth in real life for mccain to show faith in her own voice or maybe her rendering of the script needed more than one audio take to get the right amount of cheeriness. in either event, it looks like she's speaking german and been dubbed into english. far better we'd heard the real imogen

regenerative agriculture is well and good but organic regenerative agriculture wd seem to be better. perhaps it cant be done on a massive scale but the idea of all imogen's spuds soaking up chemical pesticides and fertilizers is not a happy one

Iain Stirling visits Imogen Stanley, a McCain grower, at her farm to find out about McCains commitments to regenerative farming.

22/08/2023

NATIONAL RAIL

'nothing beats getting lost' - clearly scripted by someone who has never felt the fear of being lost

22/08/2023

TURKISH RIVIERA

an advert aimed at getting uk people to book holidays in turkey, featuring an alpha family and their pet dog. since when have uk families started taking their dogs on holiday with them to turkey?

22/08/2023

CITROEN

'if you're the type that loves space, calm and comfort...' since when have car manufacturers been able to sell calm on car journeys?

18/07/2023

ASSEMBLE-ING

it may just be one voice artist who does both adverts or it may be a contagious thing, but people are now saying 'assemble-ing' instead of 'assem-bling' and 'puzzle-ing' instead of 'puzz-ling'. it's cosiness, cloying, honeyed, affected