02/12/2025
The gym is becoming a longevity hub.
is evolving beyond fitness, with CEO Harvey Spevak telling Vogue, “people will pay anything for longevity.”
As fitness and pharma converge, new models are emerging.
— Equinox offers a $40K/year diagnostics-led membership
— .life is expanding in-house MIORA longevity clinics
— is scaling medically-driven gyms
— .life combines labs, recovery, and personalized plans
Meanwhile, hospitality brands, longevity resorts, and medspas are targeting the category from all angles.
Beyond locations or amenities, more operators will adopt the gym-as-clinic playbook in a race to own the member’s healthspan journey.
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