Athletechnews.com

09/07/2025

Echelon has steadily evolved into one of the most comprehensive connected fitness brands in the industry. What started with a surge in demand for bikes has grown into a full commercial wellness ecosystem, including cardio, strength, recovery, and immersive content. From AI-guided workouts to cold plunges, Echelon is listening to what modern consumers want, and delivering at every turn.

Echelon’s history is extensive and has us at a point where it’s hard to find something the fitness facilitator doesn’t have in its inventory

09/07/2025

What do travelers consider table stakes when it comes to wellness today?

At the ATN Innovation Summit, Susie Ellis, Chairman and CEO of the Global Wellness Institute, shared her perspective: while fitness remains important, today’s travelers are increasingly prioritizing mental wellness as a fundamental part of their experience, not just working out, but truly caring for mind and body.

08/07/2025

Longevity is on everyone’s mind, but how do we turn that interest into lasting growth? At the ATN Innovation Summit 2025, thought leaders came together to explore where science, technology and rising consumer expectations intersect to shape the future of living better, longer.

Moderated by Jeff Zwiefel, the discussion featured Sat Randhawa, Eric Litman, Kyle Jones, and Mona Rosene, each sharing how we can move from reactive health to a proactive, longevity-focused approach.

As Jones put it, “We went from a reactive society to a proactive one… the biggest opportunity is that we’re now so focused on longevity as a human race.”

At the ATN Innovation Summit, fitness and wellness executives disucssed the future of the longevity movement.

08/07/2025

Pure Barre’s annual Pure “ACED” Challenge is back, inviting members to take at least 10 classes and explore all four of the brand’s signature formats (Align, Classic, Empower, and Define) by the end of July.

Whether you’re a seasoned barre devotee or looking to mix up your movement, this month-long challenge is all about staying motivated, building consistency, and making progress toward your goals, all summer long.

Pure Barre's summer challenge returns to studios this July, inviting members to boost consistency and explore four distinct barre workouts.

07/07/2025

Othership, the Canadian-born wellness brand known for its immersive sauna and ice bath experiences, has raised $11.3 million to fuel U.S. expansion, starting with a second NYC location opening in Williamsburg this summer. By transforming contrast therapy into a social ritual, Othership is redefining community wellness and setting the stage for broader growth across the country.

Othership has raised $11.3M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.

07/07/2025

A new boutique fitness brand is coming to New York City, and it’s set to shake things up. Rumble co-founders are launching The Pack, a dynamic concept that blends strength training, high-intensity cardio, and boxing/MMA-inspired self-defense into one powerful group fitness experience. Get ready to move, sweat, and unleash your inner fighter.

The Pack, a new boutique fitness brand from Rumble Boxing's Noah Neiman and Andy Stenzler, is set to launch this summer in New York City.

03/07/2025

How can the wellness community establish and maintain credibility with consumers?

At the ATN Innovation Summit, these speakers shared their insights on building trust and authenticity in wellness:

👉Cyrus Massoumi, CEO & Founder of Dr. B
👉Josh Walker, Co-Founder & CEO of Sports Innovation Lab
👉Mitchell Keyes, Vice President of Global Operations of Anytime Fitness - Purpose Brands, LLC
👉Lisa Semerly, Chief Revenue Officer of Halotherapy Solutions

Their perspectives highlight the challenges and opportunities for strengthening consumer confidence in this evolving space.

03/07/2025

VersaClimber, the California-based maker of vertical climbing machines and a favorite of Lady Gaga, just wrapped its first global connected fitness challenge: Expedition Everest.

The 27-day event drew over 3,000 participants across studios and homes to virtually climb 29,032 feet, the height of Mount Everest. The result? Studio attendance and total vertical feet climbed more than doubled.

The winner earned a real-world reward: a 15-day guided trek to Everest Base Camp in Nepal.

“This is more than a successful campaign. It’s a signal,” said COO Shane Schieffer. “People want connection, purpose and a reason to move. That’s the future of fitness, and that’s where VersaClimber is headed.”

VersaClimber’s global "Expedition Everest" challenge attracted over 3,000 participants and doubled studio attendance.

03/07/2025

National Exercise Referral Framework (NERF) launches to bridge healthcare and fitness gap.

“There’s been a persistent gap in how the healthcare and fitness industries communicate, especially around credentials, safety, and scope of practice,” says Dr. Brian Biagioli, President of the Board at CREP.

The NERF document outlines a scalable referral model that matches U.S. Department of Labor job classifications with education, certification, and licensure standards. It leverages trusted accrediting bodies like NCCA and ISO to ensure consistency and safety.

By establishing clear pathways, NERF empowers physicians to refer patients with confidence, whether to a certified personal trainer for mild conditions or a clinical exercise physiologist for higher-risk scenarios.

In a step toward bringing physical activity assessment, prescription and referral into mainstream healthcare as a standard of care, CREP ..

02/07/2025

Kevin Hart is back with a bold new Fabletics Men’s collection designed to push you further, and look good doing it. Inspired by his high-energy approach to training, the latest drop features versatile, performance-ready pieces built for every move.

Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.

02/07/2025

At the ATN Innovation Summit 2025, top fitness CEOs explored how the industry is rethinking content strategy in an AI-powered world. Moderated by Liz Plosser, the conversation featured Lou Lentine, Sean Turner, and Andy Peat. Together, they highlighted the rise of strength training, the importance of mindset and mobility, and the growth of hybrid fitness blending in-person and digital experiences. While AI helps scale and personalize content, all agreed that authentic human connection and coaching remain at the heart of delivering meaningful member experiences.

At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.