09/12/2025
Everyone says βdo SEOβ β but search is no longer just one thing.
π SEO (Search Engine Optimization) β Ranking service pages and blogs with strong keywords, backlinks, and a healthy website. The foundation of online visibility.
π GEO (Generative Engine Optimization) β Local map pack results. Google highlights the top 3 businesses based on citations, reviews, categories, and proximity. Local presence is non-negotiable.
π° PPC (Pay-Per-Click) β Sponsored ads at the top of search. Instant visibility, but costs per click keep rising. Smart budgeting and targeting are key.
π€ AEO (Answer Engine Optimization) β AI-generated overviews. Google pulls structured data, FAQs, and schema to give users instant answersβoften before they even click.
The search game is evolving. π
Itβs no longer about just SEO. Winning today means showing up consistently across all 4: SEO, GEO, PPC, and AEO.
π The brands that adapt to this multi-channel search ecosystem will own visibility, trust, and conversions tomorrow.
Whatβs your focus right nowβSEO, PPC, or preparing for AEO?