04/09/2023
Important factors in Social Media Marketing:
Reach & Impression:
Reach refers to the estimated count of individuals who have encountered any content associated with your Page or pertaining to your Page. Impressions, on the other hand, represent the total occurrences when content from your Page or related to your Page appeared on someone's screen.
Engagement:
Post engagement on Facebook contains all the various interactions people have with your posts. This includes actions such as liking/reacting, commenting, sharing, claiming offers, clicking links, and more. When individuals come across posts that resonate with their interests, they are more inclined to engage with them
CPC (Cost per Click):
CPC, or Cost Per Click, denotes the expense incurred for every click on your Facebook ad. Opting to optimize for CPC aims to maximize the number of visits to your website. When you select this option, Facebook will make an effort to secure as many clicks as possible within your specified budget.
CPM (Cost per Mile or Message):
CPM, which stands for Cost Per Mille, signifies the expense associated with 1,000 impressions of your Facebook ad. Opting for CPM optimization on Facebook is ideal if your primary goal is to maximize the visibility of your ad. By selecting this option, Facebook will strive to ensure your ad reaches as many viewers as possible within your specified budget.
